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I’m Michael McBride, a creative strategist and designer with over 10 years of experience in graphic design, marketing, and branding. I spearhead full brand identity systems and optimize visual communication while leading in-house design teams. I’m proficient in Adobe Creative Suite and UI concept translation, and I enjoy translating complex ideas into clear, impactful visuals that align with business goals. In my work I prioritize collaborative strategy, scalable design systems, and measurable results—delivering packaging, branding, and marketing assets that drive engagement and ROI across multi-channel campaigns.…I’m Michael McBride, a creative strategist and designer with over 10 years of experience in graphic design, marketing, and branding. I spearhead full brand identity systems and optimize visual communication while leading in-house design teams. I’m proficient in Adobe Creative Suite and UI concept translation, and I enjoy translating complex ideas into clear, impactful visuals that align with business goals. In my work I prioritize collaborative strategy, scalable design systems, and measurable results—delivering packaging, branding, and marketing assets that drive engagement and ROI across multi-channel campaigns.

Michael McBride

Graphic Designer, Brand Designer, Creative Director, +2

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I’m Michael McBride, a creative strategist and designer with over 10 years of experience in graphic design, marketing, and branding. I spearhead full brand identity systems and optimize visual communication while leading in-house design teams. I’m proficient in Adobe Creative Suite and UI concept translation, and I enjoy translating complex ideas into clear, impactful visuals that align with business goals. In my work I prioritize collaborative strategy, scalable design systems, and measurable results—delivering packaging, branding, and marketing assets that drive engagement and ROI across multi-channel campaigns.…I’m Michael McBride, a creative strategist and designer with over 10 years of experience in graphic design, marketing, and branding. I spearhead full brand identity systems and optimize visual communication while leading in-house design teams. I’m proficient in Adobe Creative Suite and UI concept translation, and I enjoy translating complex ideas into clear, impactful visuals that align with business goals. In my work I prioritize collaborative strategy, scalable design systems, and measurable results—delivering packaging, branding, and marketing assets that drive engagement and ROI across multi-channel campaigns.

Available to hire

I’m Michael McBride, a creative strategist and designer with over 10 years of experience in graphic design, marketing, and branding. I spearhead full brand identity systems and optimize visual communication while leading in-house design teams. I’m proficient in Adobe Creative Suite and UI concept translation, and I enjoy translating complex ideas into clear, impactful visuals that align with business goals.

In my work I prioritize collaborative strategy, scalable design systems, and measurable results—delivering packaging, branding, and marketing assets that drive engagement and ROI across multi-channel campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Graphic Designer at Self-Employed

October 1, 2020 - Present

Cultivated strong client relationships, resulting in repeat business and referrals by delivering high-quality design solutions. Enhanced brand recognition by developing and maintaining visual identity systems for diverse clients, ensuring consistency across platforms. Transformed client concepts into print designs, fostering strong brand identities and consistency, leading to increased client satisfaction.

Graphic Designer at 21st Century Healthcare

August 1, 2025 - March 1, 2026

Developed FDA-compliant labels for health supplements, ensuring 100% adherence to regulations and enhancing brand consistency. Streamlined labeling processes and improved efficiency through cross-team collaboration and process optimization. Collaborated with marketing and art teams to create cohesive campaigns, enhancing brand alignment and achieving strategic goals.

Visual Communications Specialist at CCMC

May 1, 2024 - March 1, 2025

Developed and executed multichannel communication strategies, enhancing understanding of complex policies for HOA communities through engaging infographics and copy. Created high-impact presentation decks and branding systems, ensuring a cohesive visual identity that enhanced community engagement. Transformed complex community data into engaging environmental signage, enhancing resident understanding and increasing community participation.

Graphic Designer at Forte 4 Tempe

October 1, 2025 - March 1, 2026

Designed a comprehensive visual identity and marketing suite for Joe Forte’s 2026 local election bid for the Tempe City Council, encompassing brand guidelines, digital assets, and print collateral.

Freelance Creative at Self-employed

March 1, 2026 - Present

FDA-compliant packaging and technical dielines, ensuring seamless production for global print vendors. Developed high-converting sales enablement tools, including pitch decks and trade show assets, to drive lead acquisition. Led consultative sessions and brand strategy workshops, aligning creative direction with stakeholder objectives.

Graphic Designer at 21st Century Health Care

August 1, 2025 - March 20, 2026

Produced FDA-compliant labels and dielines for complex SKU lines with 100% regulatory accuracy. Streamlined production workflows, significantly reducing turnaround times for high-volume manufacturing. Built scalable packaging system via cross-functional collaboration to maintain B2B brand integrity.

Freelance Creative at Self-employed

March 1, 2025 - August 1, 2025

Scaled brand identity systems and 3D mockups, accelerating stakeholder approvals cycle and shelf-ready consistency. Translated complex product offerings into streamlined visuals, aligning creative output with corporate KPIs and ROI. Directed strategic visual identity systems and brand guidelines, transforming abstract concepts into market-positioned assets.

Freelance Creative at Self-employed

November 1, 2023 - May 1, 2024

Directed end-to-end design life cycles, optimizing production workflows for high-volume, multi-SKU lines. Translated complex product offerings into streamlined visuals, aligning creative output with corporate KPIs and ROI.

Marketing Coordinator at Enduratex

May 1, 2016 - October 1, 2020

Drove multi-channel B2B campaigns to strengthen manufacturing market position and brand trust. Created sales enablement tools and technical catalogs to accelerate the B2B buying cycle. Built cross-departmental digital asset libraries and toolkits to improve efficiency.

Creative Marketing Director at Pioneer Packaging

October 1, 2020 - November 1, 2023

Scaled in-house creative teams and workflows, driving brand identity and strategic packaging design. Directed B2B brand strategy and packaging aligned with sales objectives and ROI. Leveraged data-informed marketing to synchronize creative with product lifecycles and KPIs.