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I'm Shravan Kumar Kandukuri, a Social Media Analyst with 3+ years of experience delivering data-driven social performance insights across regulated and enterprise environments. I excel in platform analytics, audience segmentation, paid social optimization, and advanced BI reporting using GA4, Power BI, and Tableau. I translate social signals into measurable engagement growth, cost efficiency, and executive-ready insights while navigating compliance, governance, and cross-functional collaboration. I own end-to-end initiatives from strategy and experimentation to optimization, reporting, and stakeholder decision support.…I'm Shravan Kumar Kandukuri, a Social Media Analyst with 3+ years of experience delivering data-driven social performance insights across regulated and enterprise environments. I excel in platform analytics, audience segmentation, paid social optimization, and advanced BI reporting using GA4, Power BI, and Tableau. I translate social signals into measurable engagement growth, cost efficiency, and executive-ready insights while navigating compliance, governance, and cross-functional collaboration. I own end-to-end initiatives from strategy and experimentation to optimization, reporting, and stakeholder decision support.

Shravan Kumar Kandukuri

Social Media Manager, Marketing Analyst, Data Analyst, +7

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I'm Shravan Kumar Kandukuri, a Social Media Analyst with 3+ years of experience delivering data-driven social performance insights across regulated and enterprise environments. I excel in platform analytics, audience segmentation, paid social optimization, and advanced BI reporting using GA4, Power BI, and Tableau. I translate social signals into measurable engagement growth, cost efficiency, and executive-ready insights while navigating compliance, governance, and cross-functional collaboration. I own end-to-end initiatives from strategy and experimentation to optimization, reporting, and stakeholder decision support.…I'm Shravan Kumar Kandukuri, a Social Media Analyst with 3+ years of experience delivering data-driven social performance insights across regulated and enterprise environments. I excel in platform analytics, audience segmentation, paid social optimization, and advanced BI reporting using GA4, Power BI, and Tableau. I translate social signals into measurable engagement growth, cost efficiency, and executive-ready insights while navigating compliance, governance, and cross-functional collaboration. I own end-to-end initiatives from strategy and experimentation to optimization, reporting, and stakeholder decision support.

Available to hire

I’m Shravan Kumar Kandukuri, a Social Media Analyst with 3+ years of experience delivering data-driven social performance insights across regulated and enterprise environments. I excel in platform analytics, audience segmentation, paid social optimization, and advanced BI reporting using GA4, Power BI, and Tableau.

I translate social signals into measurable engagement growth, cost efficiency, and executive-ready insights while navigating compliance, governance, and cross-functional collaboration. I own end-to-end initiatives from strategy and experimentation to optimization, reporting, and stakeholder decision support.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Social Media Analyst at Morgan Stanley

August 1, 2024 - Present

Designed end-to-end social performance framework aligning financial brand objectives with platform algorithms; improved qualified engagement by 18% across LinkedIn, Instagram, and YouTube campaigns globally. Analyzed audience segmentation and social listening signals to identify investor content trends, increasing CTR by 14% while reducing content fatigue. Built Power BI dashboards integrating GA4 and platform analytics for weekly executive reporting, shortening review cycles by 22%. Optimized paid campaigns with Meta and LinkedIn Ads Manager to improve cost per engagement by 16%. Coordinated with compliance and legal teams to translate FTC requirements into governance workflows, mitigating reputational risk for regulated messaging.

Social Media Analyst at HCL Tech

June 1, 2021 - July 1, 2023

Delivered end-to-end social media analytics for global technology clients, standardizing KPI frameworks and increasing campaign visibility by 20%. Developed Tableau dashboards consolidating social, web, and campaign data, reducing manual reporting effort by 25% monthly. Performed audience segmentation and sentiment analysis to refine content strategies, increasing organic reach by 17%. Managed paid social optimization across Meta platforms to lower CPC by 13% within fixed quarterly budgets. Coordinated editorial calendars and cross-channel publishing workflows to improve on-time campaign execution by 21%. Integrated social tools with CRM to enhance lead attribution and support pipeline reporting; collaborated with cross-functional teams to iterate campaigns.