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I'm Erica Kwak, a product designer dedicated to building inclusive digital products that meet business objectives. I translate complex requirements into practical solutions, collaborating closely with engineers and product teams to deliver clean, usable experiences that scale. My work blends user-centered research with pragmatic execution to create cohesive brand experiences from discovery through delivery. My path includes a design-focused BFA from UT Austin, a study abroad in Berlin focused on urban design and sustainability, and hands-on UX design roles across startups and corporate programs. I bring a well-rounded process—from research and wireframing to high-fidelity interfaces and prototyping—paired with strong aesthetic judgment and an eye for brand continuity.…I'm Erica Kwak, a product designer dedicated to building inclusive digital products that meet business objectives. I translate complex requirements into practical solutions, collaborating closely with engineers and product teams to deliver clean, usable experiences that scale. My work blends user-centered research with pragmatic execution to create cohesive brand experiences from discovery through delivery. My path includes a design-focused BFA from UT Austin, a study abroad in Berlin focused on urban design and sustainability, and hands-on UX design roles across startups and corporate programs. I bring a well-rounded process—from research and wireframing to high-fidelity interfaces and prototyping—paired with strong aesthetic judgment and an eye for brand continuity.

Erica Kwak

Product Designer, Designer, UX Designer, +2

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I'm Erica Kwak, a product designer dedicated to building inclusive digital products that meet business objectives. I translate complex requirements into practical solutions, collaborating closely with engineers and product teams to deliver clean, usable experiences that scale. My work blends user-centered research with pragmatic execution to create cohesive brand experiences from discovery through delivery. My path includes a design-focused BFA from UT Austin, a study abroad in Berlin focused on urban design and sustainability, and hands-on UX design roles across startups and corporate programs. I bring a well-rounded process—from research and wireframing to high-fidelity interfaces and prototyping—paired with strong aesthetic judgment and an eye for brand continuity.…I'm Erica Kwak, a product designer dedicated to building inclusive digital products that meet business objectives. I translate complex requirements into practical solutions, collaborating closely with engineers and product teams to deliver clean, usable experiences that scale. My work blends user-centered research with pragmatic execution to create cohesive brand experiences from discovery through delivery. My path includes a design-focused BFA from UT Austin, a study abroad in Berlin focused on urban design and sustainability, and hands-on UX design roles across startups and corporate programs. I bring a well-rounded process—from research and wireframing to high-fidelity interfaces and prototyping—paired with strong aesthetic judgment and an eye for brand continuity.

Available to hire

I’m Erica Kwak, a product designer dedicated to building inclusive digital products that meet business objectives. I translate complex requirements into practical solutions, collaborating closely with engineers and product teams to deliver clean, usable experiences that scale. My work blends user-centered research with pragmatic execution to create cohesive brand experiences from discovery through delivery.

My path includes a design-focused BFA from UT Austin, a study abroad in Berlin focused on urban design and sustainability, and hands-on UX design roles across startups and corporate programs. I bring a well-rounded process—from research and wireframing to high-fidelity interfaces and prototyping—paired with strong aesthetic judgment and an eye for brand continuity.

Skills

Figma

Framer

Brand Identity

Experience Level

Figma

Expert

Framer

Expert

Brand Identity

Expert

Language

Korean

Intermediate

Spanish; Castilian

Beginner

Work Experience

Founding Product Designer at Mirical

December 1, 2025 - Present

Led the end-to-end product design of a SaaS booking platform, transforming abstract requirements into a fully functional MVP that enables service providers to manage digital bookings for the first time. Collaborated directly with engineering to define technical requirements and prioritize features, balancing ambitious design vision with development constraints to ensure a successful V1 launch. Designed high-fidelity interfaces for both the public-facing marketing site and internal dashboard, creating a cohesive brand experience from visitor acquisition to daily platform use.

UX/UI Design Intern at Starcycle

September 1, 2024 - January 1, 2025

Designed end-to-end onboarding flows, identifying and removing friction points to streamline the user entry path. Delivered high-fidelity, production-ready assets in Figma adopted by the engineering team, ensuring a 1:1 transition from design to development. Redesigned the compliance reminder system to increase clarity and reduce cognitive load for founders navigating complex legal dissolution processes.

UX Design Track Participant at IBM Accelerate

June 1, 2023 - July 1, 2023

Explored IBM’s approach to UX, visual design, and design research through weekly workshops, design critiques, and collaborative small-group activities. Practiced applying human-centered design principles to emerging technologies, strengthening skills in ideation, user research, wireframing, and ethical design thinking.

Capstone Project Designer at 192 Station Mart

July 1, 2024 - May 1, 2025

Designed a cohesive brand identity, translating neighborhood context into refreshed visual language. Developed an end-to-end order-ahead pickup app, including user flows, wireframes, UI design, and interactive prototypes, aimed at improving commuter convenience and streamlining operations. Exhibited the final project at the UT Design Capstone Exhibition, curating a cohesive visual display of large-scale posters and physical menus to contextually present the prototype to the public.