Led end-to-end redesign of enterprise SaaS ticket-approval workflows using user-centered design, workflow automation, AI-driven automation, and scalable UX systems. Increased operational efficiency by 40%; reduced manual review effort by 30% across 500+ enterprise events; improved registration intent and engagement by 15% through UX research, usability testing, journey mapping, and conversion-rate optimization strategies. Accelerated registration completion by 17% via structured experimentation, A/B testing, and KPI-driven analytics validation. Eliminated $180,000+ in annual onboarding costs and prevented $150,000+ in operational inefficiencies through accessibility compliance alignment, stakeholder management, and scalable design systems.

UX & Product Designer at Viewport

April 1, 2023 - May 1, 2025

Grew new-sletter click-through rates by 35% through UX strategy, experimentation frameworks, UI optimization, and KPI tracking across high-traffic digital workflows. Drove 42% growth in new member conversions within three weeks by deploying personalization strategies, customer-journey optimization, and product-led growth initiatives. Reduced churn by 15–25% via usability testing, retention analytics, and cross-functional product collaboration. Boosted content velocity by 70% and session duration by 20% by implementing AI-powered automation tools and workflow optimization systems. Generated $1,200,000+ ARR and $300,000+ early revenue by launching a Top 3 requested feature and AI Copilot adopted by 30,000 users through product strategy and roadmap execution.

UX & Product Designer at Morning Brew

January 1, 2022 - March 1, 2023

Converted 30% more users into paying members by optimizing onboarding funnels, subscription workflows, gated content experiences, and product-led growth initiatives; improved click-through rates by 15% via information architecture refinements, cross-promotional flows, and experimentation; increased content engagement by 22% by standardizing scalable design systems and consistent interaction patterns; lowered churn through usability testing and retention analytics; delivered $2,500,000+ in annual subscription revenue and $1,000,000+ in advertising revenue by aligning editorial, product, engineering, and revenue-operations teams.

UX Designer at Morning Brew

January 1, 2022 - March 1, 2023

Converted 30% more users into paying members by optimizing onboarding funnels, subscription workflows, gated content experiences, and product-led growth initiatives. Improved click-through rates by 15% through refining information architecture, cross-promotional workflows, and experimentation practices. Increased content engagement by 22% through scalable design systems and consistent pattern language. Lowered customer churn by 10–25% via usability testing and retention analytics. Delivered $2,500,000+ in annual subscription revenue and $1,000,000+ in advertising revenue by aligning editorial, product, engineering, and revenue ops teams.

UX Designer at Trusted Media Brands

January 1, 2020 - January 1, 2022

Drove a 92% increase in affiliate revenue by re-engineering ecommerce workflows, SEO-aligned UX strategy, and content-architecture refinement; improved click-through rates 70% and increased sales 20% through contextual commerce optimization and usability testing. Reduced engineering rework by establishing scalable design systems, component libraries, and cross-functional documentation standards. Generated $3,200,000+ in annual affiliate revenue and expanded adoption to 35,000+ users through iterative UX research, accessibility compliance, and continuous product iteration.