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I'm Heather Shu, a Marketing Research and Content Operations professional currently pursuing a Master of TESOL at the University of Melbourne. I bring hands-on experience with content growth, lead tracking, and data-driven decision-making from internships in recruitment, travel consulting, and financial markets. I enjoy transforming audience insights into actionable content and campaigns that boost visibility and inbound leads. My strengths include content strategy, funnel tracking, and stakeholder coordination. I'm proficient with Excel and CRM tools, and I'm comfortable translating data into clear recommendations for teams and clients. I thrive in collaborative environments where cross-functional teams optimize workflows, refine customer personas, and drive measurable results.…I'm Heather Shu, a Marketing Research and Content Operations professional currently pursuing a Master of TESOL at the University of Melbourne. I bring hands-on experience with content growth, lead tracking, and data-driven decision-making from internships in recruitment, travel consulting, and financial markets. I enjoy transforming audience insights into actionable content and campaigns that boost visibility and inbound leads. My strengths include content strategy, funnel tracking, and stakeholder coordination. I'm proficient with Excel and CRM tools, and I'm comfortable translating data into clear recommendations for teams and clients. I thrive in collaborative environments where cross-functional teams optimize workflows, refine customer personas, and drive measurable results.

Heather Shu

Content Producer, Content Creator, Marketing Analyst, +4

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I'm Heather Shu, a Marketing Research and Content Operations professional currently pursuing a Master of TESOL at the University of Melbourne. I bring hands-on experience with content growth, lead tracking, and data-driven decision-making from internships in recruitment, travel consulting, and financial markets. I enjoy transforming audience insights into actionable content and campaigns that boost visibility and inbound leads. My strengths include content strategy, funnel tracking, and stakeholder coordination. I'm proficient with Excel and CRM tools, and I'm comfortable translating data into clear recommendations for teams and clients. I thrive in collaborative environments where cross-functional teams optimize workflows, refine customer personas, and drive measurable results.…I'm Heather Shu, a Marketing Research and Content Operations professional currently pursuing a Master of TESOL at the University of Melbourne. I bring hands-on experience with content growth, lead tracking, and data-driven decision-making from internships in recruitment, travel consulting, and financial markets. I enjoy transforming audience insights into actionable content and campaigns that boost visibility and inbound leads. My strengths include content strategy, funnel tracking, and stakeholder coordination. I'm proficient with Excel and CRM tools, and I'm comfortable translating data into clear recommendations for teams and clients. I thrive in collaborative environments where cross-functional teams optimize workflows, refine customer personas, and drive measurable results.

Available to hire

I’m Heather Shu, a Marketing Research and Content Operations professional currently pursuing a Master of TESOL at the University of Melbourne. I bring hands-on experience with content growth, lead tracking, and data-driven decision-making from internships in recruitment, travel consulting, and financial markets. I enjoy transforming audience insights into actionable content and campaigns that boost visibility and inbound leads.

My strengths include content strategy, funnel tracking, and stakeholder coordination. I’m proficient with Excel and CRM tools, and I’m comfortable translating data into clear recommendations for teams and clients. I thrive in collaborative environments where cross-functional teams optimize workflows, refine customer personas, and drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing Research Intern at Red Bridge Recruitment

September 1, 2025 - November 30, 2025

In this role, I executed RED content operations by drafting posts, selecting trending hashtags, and optimizing posting times to drive a 5% increase in content visibility and expand inbound traffic from target audience segments. I tracked content KPIs (CTR, saves, comments, search trends) and produced weekly insights to optimize content strategy and lead-generation performance. I maintained a lead pipeline tracker (inquiries → follow-ups → conversions), reducing response time and improving funnel visibility. I refined customer personas and targeting assumptions (ICP/ segmentation) to improve lead quality. I supported content workflow optimization by identifying bottlenecks in the content approval process and proposing a simplified review pipeline, enabling faster publication and more consistent branding.

Content and Consulting Intern at Ya Tour Travel Consulting Co., Ltd.

December 1, 2025 - Present

Executed RED content strategy (post drafting, hashtag optimization, timing), increasing exposure by 30% and generating 180+ inbound leads. Converted 30+ qualified inquiries into clients, achieving a 20% lead-to-conversion rate within three months. Built and tracked a structured lead pipeline, improving response efficiency and funnel visibility.

Sales and Business Intern at EC Markets

December 1, 2025 - February 28, 2026

Generated 110 qualified trading prospects through daily client outreach, lead qualification, and market engagement activities within the FX & CFD derivatives market. Converted 20 funded accounts, achieving a 20% lead-to-account conversion rate by conducting structured needs analysis and positioning appropriate account types (Standard / ECN) based on client risk appetite and capital size. Supported client onboarding and capital activation, contributing to growth in first-time deposits and trading volume. Conducted daily prospecting and structured follow-ups to nurture leads, address client objections, and drive account activation within a competitive derivatives market environment.

Corporate Strategy Intern at Chongqing Association of Enterprises with Foreign Investment

January 1, 2024 - May 1, 2024

Conducted industry, competitor, and policy analysis to support European corporate clients, producing strategic briefing reports with actionable insights for senior-level discussions. Coordinated corporate events and stakeholder engagements, supporting negotiation activities, and contributing to improved business partnerships and international trade outcomes. Facilitated cross-departmental collaboration by synthesizing information from multiple teams into concise reports and actionable insights, contributing to more effective business operations and decision-making.

Sales and Business Intern at EC Markets

December 1, 2015 - February 1, 2016