I am a multidisciplinary designer and producer with a background in video production, motion design, and interactive media. I enjoy telling stories through visuals and collaborating with cross-disciplinary teams to craft engaging brand experiences. Based in Toronto, I blend UX thinking with bold visuals to transform concepts into compelling digital and physical deliverables. I thrive in end-to-end production, from concept through to final delivery, while continually learning new tools and storytelling techniques.

Yanran Xu

I am a multidisciplinary designer and producer with a background in video production, motion design, and interactive media. I enjoy telling stories through visuals and collaborating with cross-disciplinary teams to craft engaging brand experiences. Based in Toronto, I blend UX thinking with bold visuals to transform concepts into compelling digital and physical deliverables. I thrive in end-to-end production, from concept through to final delivery, while continually learning new tools and storytelling techniques.

Available to hire

I am a multidisciplinary designer and producer with a background in video production, motion design, and interactive media. I enjoy telling stories through visuals and collaborating with cross-disciplinary teams to craft engaging brand experiences.

Based in Toronto, I blend UX thinking with bold visuals to transform concepts into compelling digital and physical deliverables. I thrive in end-to-end production, from concept through to final delivery, while continually learning new tools and storytelling techniques.

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Language

English
Fluent
Korean
Advanced

Work Experience

UX/UI Design Intern at SIM Lab, Humber College
June 2, 2024 - August 2, 2024
Led UX/UI design for a simulation-based educational platform using Adobe Captivate, transforming a physical learning model into an accessible digital solution for learners from academic programs like the Police Foundations Program.
UX/UI Design Intern at Desire2Learn (D2L), Toronto
January 2, 2023 - April 2, 2023
Led market research and user sentiment analysis for a new water purifier launch campaign.
Design Intern at A.O. Smith, Nanjing, China
October 2, 2023 - December 2, 2023
Contributed to product design tasks across hardware and software interfaces.
UX/UI Designer / Brand Designer at Indigo Art Atelier (Remote)
October 2, 2024 - Present
Remote role focusing on digital product design and brand identity; collaborated with artists and clients; built hi-fidelity prototypes and visual systems.
UX/UI Design Intern at SIM Lab, Humber College
January 2, 2023 - April 2, 2023
Conducted usability testing and heuristic evaluations to refine the D2L Pulse app's academic performance tracking interface; collaborated with PMs and engineers; created high-fidelity prototypes in Figma; supported data clarity, information architecture, and visual hierarchy; led weekly cross-disciplinary design critiques with a team of 5.
UX Designer at NXNE Music Festival
October 1, 2024 - Present
Led end-to-end UX/UI design for a responsive festival website; defined information architecture, interaction patterns, and visual hierarchy to support storytelling and usability; produced digital promotion assets and interactive experiences; worked remotely with content creators and developers.
Product Designer (Co-op) at Desire2Learn (D2L)
October 1, 2023 - December 1, 2023
Led redesign of a simulation-based educational platform, transforming a physical training process into a scalable digital experience for remote learners. Designed end-to-end user flows and information architecture; created high-fidelity prototypes; collaborated with product managers and engineers; conducted user research and usability testing to guide decisions.
UX Designer at NXN Music Festival
October 1, 2024 - January 1, 2026
Led UX design for festival-related digital experiences, mapping user journeys and prototyping interfaces to support attendee exploration and engagement.
Media Production Assistant at SIM Lab, Humber College
January 1, 2021 - April 1, 2021
Worked with four students of the same major to complete the main pre-production tasks: pre-planning, script writing, on-screen screening, and post-editing. Collaborated with students from other majors to produce the film, including staff negotiations, on-site shooting, and sound processing, which improved communication and teamwork. Aimed to focus on stories of women confronting psychological challenges in their environments and experiences.
Animated Promotional Visual Designer at A.O. Smith, Nanjing, China
June 1, 2019 - September 1, 2019
Designed animated promotional visuals and social media content targeting young urban audiences. Created digital campaign assets for WeChat and retail channels and supported brand storytelling through visuals sequencing and layout composition.
Interaction Design Intern at NXNE Music Festival, Toronto
October 2, 2023 - December 2, 2023
Developed an AR-based mobile storytelling experience inspired by location-based game mechanics. Designed character interactions and animated visual cues to enhance immersion. Built high-fidelity visual prototypes integrating motion elements and gamified discovery.
Marketing Design Intern at NXNE Music Festival, Toronto
October 2, 2023 - December 2, 2023
Supported marketing design efforts for the festival, creating digital assets for promotional channels and contributing to cohesive branding and storytelling through visuals.
Brand Designer at WL’s Indigo Art Atelier, Remote
October 2, 2024 - October 2, 2025
Performed cultural and user research to translate traditional indigo crafts into a scalable digital brand system. Designed responsive website architecture, interaction patterns, and visual system. Delivered full visual identity across digital and print touchpoints.

Education

Bachelor of Fine Arts in Digital Media Arts at Nanjing University of the Arts
January 1, 2018 - January 1, 2022
Graduate Certificate in Interactive Media Management - Creative Technologies at Humber College
January 11, 2030 - March 17, 2026
Graduate Certificate in Digital Product Design at Sheridan College
January 11, 2030 - March 17, 2026
Graduate Certificate in Interactive Media Management - Creative Technologies at Humber College
January 1, 2023 - January 1, 2024
Graduate Certificate in Digital Product Design at Sheridan College
January 1, 2022 - January 1, 2023
Bachelor of Fine Arts in Digital Media Arts at Nanjing University of the Arts
January 1, 2018 - January 1, 2022
Bachelor of Fine Arts in Digital Media Arts at Nanjing University of the Arts
January 11, 2030 - May 7, 2026
Graduate Certificate in Digital Product Design at Sheridan College
January 11, 2030 - May 7, 2026
Graduate Certificate of Interactive Media Management - Creative Technologies at Humber College
January 11, 2030 - May 7, 2026
Bachelor of Fine Arts in Digital Media Arts at Nanjing University of the Arts
January 1, 2018 - January 1, 2022
Graduate Certificate of Digital Product Design at Sheridan College
January 1, 2022 - January 1, 2023
Graduate Certificate of Interactive Media Management- Creative Technologies at Humber College
January 1, 2023 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other