Available to hire
I’m Laura Fermur, a fashion and luxury marketing professional with a strong foundation in digital marketing, e-commerce, and brand communication. I enjoy turning data into action—analyzing campaign and customer performance, spotting consumer trends, and shaping product storytelling that aligns with brand standards.
I’ve managed influencer and social campaigns (including Google Ads, Meta Ads, and Kolsquare collaborations), coordinated content production through structured calendars, and supported CRM and lead-to-customer funnel optimization. With experience across fast-paced environments and a detail-oriented approach, I’m especially interested in Buying and Merchandising, and I’m always looking for opportunities where commercial analysis and creative execution work together.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Spanish; Castilian
Fluent
English
Fluent
Portuguese
Intermediate
French
Intermediate
Galician
Fluent
Work Experience
Sales Assistant
October 2, 2025 - PresentProvided personalized customer service aligned with brand standards and retail expectations. Ensured product presentation, organization, and visual consistency in-store. Supported stock control, replenishment, and inventory management. Contributed to increased store sales through improved product visibility and commercial execution, helping the team achieve sales targets.
Sales Assistant at Best seller Spain
October 1, 2025 - February 1, 2026Provided personalized customer service aligned with brand standards and retail experience expectations. Ensured product presentation, organization, and visual consistency in-store. Supported stock control, replenishment, and inventory management. Contributed to increased store sales through improved product visibility and commercial execution, supporting sales targets.
Brand & Content Creator (Junior) at Oysho
October 1, 2025 - May 1, 2026Contributed to brand communications strategy with focus on product storytelling and sustainability; produced digital content and assets for campaigns; supported influencer collaborations and CRM initiatives; analyzed data to optimize campaigns.
Social Media Specialist & Content Creator Junior at Oysho
October 1, 2025 - May 1, 2026Contributed to brand communications strategy with a strong focus on product storytelling and sustainable brand values; developed and executed digital marketing campaigns across social media channels; managed Meta Ads campaigns and performance optimization; led CRM campaigns and landing page development; produced content assets and coordinated analytics.
Head of Digital & Influencer Campaigns
October 1, 2025 - January 1, 2026Spearheaded end-to-end development and execution of digital and influencer campaigns for national and international fashion and lifestyle clients, ensuring alignment with high-level brand objectives and audience insights. Led influencer identification, negotiation, and management, securing high-impact partnerships that improved campaign reach and engagement. Managed Meta Ads campaigns and performance optimization, coordinated email marketing campaigns improving engagement and conversion rates.
Digital Marketing Campaigns Manager at Reclamo
October 1, 2025 - January 1, 2026Managed digital and media campaigns; involved in social media, influencer marketing, and PR, consolidating strategic and creative profile within the industry.
Sales Assistant at Oysho
October 1, 2025 - January 1, 2026In-store customer service and fashion marketing focus, contributing to marketing efforts through in-store activities.
Influencer Marketing & Communication Specialist at Reclam Infulencer
September 1, 2025 - February 1, 2026Spearheaded the development and execution of digital campaigns for fashion and lifestyle clients, integrating influencer partnerships via Kolsquare to enhance reach and engagement. Managed social media accounts and coordinated cross-functional teams through structured content calendars, overseeing content production (photoshoots and digital assets). Planned and optimized Google Ads campaigns (Display and Performance Max), improving overall visibility and performance. Developed influencer collaboration strategies and analyzed campaign performance to optimize results and support marketing objectives.
Community Manager & Brand Communication Trainee at Laura Ferreira / Media & Digital Communication (from resume roles)
May 2, 2025 - September 30, 2026Spearheaded development and execution of digital campaigns for fashion and lifestyle clients, integrating influencer partnerships via Kolsquare. Managed social media accounts and coordinated content production through structured calendars, including photoshoots and digital assets. Planned and optimized Google Ads campaigns (Display and Performance Max). Developed influencer collaboration strategies, analyzed performance, and improved brand communication with a focus on product storytelling and sustainable brand values. Contributed to CRM strategy, lead generation, and funnel optimization, producing data-driven reports using Meta Business Suite and Power BI. Supported e-commerce optimization and landing-page development for SEO improvement; coordinated email campaigns improving engagement and conversion by 15%. Participated in corporate event planning and brand activation.
Community Manager & Brand Communication Trainee
May 1, 2025 - September 2, 2026Worked on community management and brand communication tasks while supporting initiatives aligned with brand objectives. Assisted with day-to-day coordination of communications and content activities and supported campaign execution.
Digital Marketing & Brand Communication Trainee at Best Seller Spain
May 1, 2025 - September 1, 2025Supported personalized customer service aligned with brand standards and retail experience expectations. Ensured product presentation, organization, and visual consistency in-store. Assisted with stock control, replenishment, and inventory management. Contributed to increased store sales by improving product visibility and execution, supporting sales targets.
Digital Marketing & Brand Communication Trainee
May 1, 2025 - September 1, 2026Conducted digital marketing, brand communication and content strategy work. Developed and executed digital communication strategies across channels, supported influencer/campaign coordination ideas, and contributed to lead generation and performance reporting using analytics tools. Produced data-driven reports and supported optimization of campaigns and digital assets to improve engagement and conversions.
Content Marketing & Digital Campaigns Manager at Best Sellers Spain
May 1, 2025 - September 1, 2025Led end-to-end development and execution of digital and influencer campaigns for national and international fashion and lifestyle clients. Spearheaded brand communications strategy with a focus on product storytelling and sustainable brand values. Developed detailed content calendars, coordinated content production including photoshoots and multimedia assets, and ensured all content met stringent quality and brand standards. Delivered real-time campaign performance analyses, generated actionable insights, and collaborated with data analysts to optimize ongoing strategies.
Junior Marketing & Communications Specialist | Fashion & Luxury
January 2, 2025 - February 1, 2026Provided personalized customer service aligned with brand standards and retail experience expectations. Ensured product presentation, organization and visual consistency in-store. Supported stock control, replenishment and inventory management. Contributed to increased store sales through improved product visibility and commercial execution, supporting achievement of sales targets. In parallel, spearheaded digital campaigns for fashion and lifestyle clients, integrating influencer partnerships via Kolsquare to enhance reach and engagement. Managed social media accounts with cross-functional coordination using structured content calendars and oversaw content production including photoshoots and digital assets. Planned and optimized Google Ads campaigns (Display and Performance Max), developed influencer collaboration strategies, and analyzed performance to optimize results. Developed and executed digital communication strategies across social media channels, contributing to a 20% increa
Digital Marketing & E-commerce strategies intern (or similar)
January 1, 2025 - PresentPerformed digital marketing and e-commerce strategy support activities, contributing to planning and execution of online marketing initiatives and reporting of performance.
Digital Marketing & Content Strategist at Up The Media Smart Publishing S.L
September 1, 2023 - April 1, 2024Spearheaded development and execution of digital campaigns for fashion and lifestyle clients, integrating influencer partnerships via Kolsquare to enhance reach and engagement. Managed social media accounts and coordinated cross-functional teams using structured content calendars, overseeing production of photoshoots and digital assets. Planned and optimized Google Ads campaigns (Display and Performance Max), improving visibility and performance. Built influencer collaboration strategies and analyzed campaign performance to optimize results. Contributed to brand communication strategy with a focus on product storytelling and sustainable brand values. Developed and executed digital communication strategies across social channels, driving a 20% increase in audience engagement. Managed Meta Ads campaigns and performance optimization, supported CRM strategy, lead generation, and customer funnel optimization, and produced data-driven reports using Meta Business Suite and Power BI. Supported
Social Media & Content Strategist at Up The Media
September 1, 2023 - April 30, 2024Developed and executed digital communication strategies for a social media startup. Conducted consumer and market analysis to identify emerging trends and audience insights guiding content direction and positioning. Created content strategies for social media and digital campaigns, including influencer collaboration concepts aligned with target audiences and platform positioning. Designed and supported website structure and user experience to enhance onboarding flow, contributing to a 15% increase in app downloads.
Digital Marketing & Content Strategist at Up The Media Smart Publishing S.L.
September 1, 2023 - April 1, 2024Developed and executed digital communication strategies across social media channels, driving a 20% increase in audience engagement. Managed Meta Ads campaigns and supported performance optimization. Worked on CRM strategy, lead generation, and customer funnel optimization, contributing to conversion of leads into customers. Produced data-driven reports using Meta Business Suite and Power BI. Supported e-commerce optimization and landing page development for SEO improvement. Coordinated email marketing campaigns improving engagement and conversion by 15%. Participated in corporate event planning and brand activations.
Digital Marketing & Content Strategist at Up The Media S.L.
September 1, 2023 - April 1, 2024Contributed to brand communication strategy with a focus on product storytelling and sustainable brand values. Developed and executed digital communication strategies across social media channels, supporting audience growth and engagement. Supported CRM/lead generation and customer funnel optimization and contributed to conversion improvements. Produced data-driven reports using Meta Business Suite and Power BI. Supported e-commerce optimization and landing page development to improve SEO, and coordinated email marketing campaigns improving engagement and conversion by 15%. Participated in corporate event planning and brand activation. Also contributed to the development of a digital marketing strategy for a social media startup by performing market research and trend analysis, defining content direction and positioning, and improving website structure and onboarding flow, contributing to a 15% increase in app downloads.
Education
Bachelor's Degree in Audio Visual Communication at Santiago de Compostela University
January 1, 2020 - January 1, 2024Master’s Degree in Marketing and Communication Management for Fashion and Luxury at ESIC Business & Marketing School
November 1, 2023 - April 1, 2024Student Exchange / International Mobility Programme at Carlos III University, Madrid
January 1, 2022 - January 1, 2023Bachelor’s Degree in Fashion and Luxury Marketing Management at Marangoni Paris
June 1, 2025 - March 17, 2026GCE in Art and Design at La Paz School, Galicia
January 1, 2019 - January 1, 2020High School Diploma at Cypress Ranch High School, Houston, TX
January 1, 2018 - January 1, 2019Bachelor's Degree in Audio Visual Communication at Santiago de Compostela University
January 1, 2020 - January 1, 2024GCE in Art and Design at La Paz School, Galicia, Spain
January 1, 2019 - January 1, 2020American High School Diploma at Cypress Ranch High School, Houston, Texas, USA
January 1, 2018 - January 1, 2019LVMH Group Program at LVMH Group
October 1, 2023 - December 31, 2023Master’s Degree in Fashion & Luxury Marketing & Communication at ESIC Business & Marketing School
January 1, 2024 - May 8, 2026National Mobility Programme at SIC U EN
January 1, 2022 - January 1, 2023Bachelor’s Degree in Fashion & Luxury Marketing & Communication at Marangoni Paris
January 11, 2030 - May 8, 2026Master's Degree in Marketing and Communication Management for Fashion and Luxury at ESIC Business & Marketing School
January 1, 2024 - May 8, 2026Bachelor's Degree in Audiovisual Communication at Carlos III University, Madrid
January 11, 2030 - May 8, 2026GCE in Art & Design at La Paz School, Galicia, Spain
January 1, 2019 - January 1, 2020Master of Fashion & Luxury Communication & Marketing Management at ESIC Business & Marketing School
January 1, 2024 - January 1, 2025Bachelor of Science in Audiovisual Communication at Universidad de Santiago de Compostela
January 1, 2020 - January 1, 2024Master of Fashion & Luxury Communication & Marketing Management at ESIC Business & Marketing School
January 1, 2024 - January 1, 2025Bachelor of Science in Audiovisual Communication at Universidad de Santiago de Compostela
January 1, 2020 - January 1, 2024Master of Fashion & Luxury Communication & Marketing Management at ESIC Business & Marketing School
September 1, 2024 - October 2, 2025Bachelor of Science in Audiovisual Communication at Universidade de Santiago de Compostela
September 1, 2020 - June 30, 2024Master of Science (MSc) in Fashion & Luxury Communication & Marketing Management at ESIC Business & Marketing School
January 1, 2024 - January 1, 2025Bachelor of Science (BSc) in Audiovisual Communication at Universidad de Santiago de Compostela
January 1, 2020 - January 1, 2024Qualifications
ESOL International Certificate
January 11, 2030 - March 17, 2026Cambridge English Level 2 Certificate
January 11, 2030 - March 17, 2026French Language Certificate (CEFR B1)
January 11, 2030 - March 17, 2026Portuguese Conversational Proficiency
January 11, 2030 - March 17, 2026Google Analytics Certificate
January 1, 2026 - May 8, 2026Google Ads Certificate
January 1, 2026 - May 8, 2026Cambridge English Level 2 Certificate in ESOL International
January 11, 2030 - May 8, 2026Advanced French (CEFR B1)
January 11, 2030 - May 8, 2026Portuguese Conversational Proficiency
January 11, 2030 - May 8, 2026Google Analytics Certificate
January 1, 2026 - May 8, 2026In side LVMH: Branding & Customer Experience
January 11, 2030 - July 17, 2026Google Ads & Analytics
January 11, 2030 - July 17, 2026Fashion & Luxury Communication Management
January 11, 2030 - July 17, 2026Digital Marketing & e-commerce strategies
January 11, 2030 - July 17, 2026Influencer Marketing & Communication Specialist
January 9, 2025 - February 2, 2026Digital Marketing & Brand Communication Trainee (Bestseller Spain)
May 1, 2025 - September 2, 2026Inside LVMH: Branding & Customer Experience
January 11, 2030 - July 17, 2026Google Ads & Analytics
January 11, 2030 - July 17, 2026Fashion & Luxury Communication Management
January 11, 2030 - July 17, 2026Digital Marketing & e-commerce strategies
January 11, 2030 - July 17, 2026Reclame Influencer Marketing & Communication Specialist
September 1, 2025 - February 1, 2026Digital Marketing & Brand Communication Trainee
May 1, 2025 - September 1, 2025Up The Media Smart Publishing S.L. Digital Marketing & Content Strategist
September 1, 2023 - April 1, 2024Inside LVMH: Branding & Customer Experience
January 1, 2025 - September 2, 2026Google Ads & Analytics
January 1, 2025 - September 2, 2026Fashion & Luxury Communication Management
January 1, 2025 - September 2, 2026Digital Marketing & e-commerce strategies
January 1, 2025 - September 2, 2026Influencer Marketing & PR
September 1, 2025 - February 1, 2026Bestseller Spain Community Manager & Brand Communication
May 2, 2025 - September 30, 2026Inside LVMH: Branding & Customer Experience
January 11, 2030 - September 2, 2026Google Ads & Analytics
January 11, 2030 - September 2, 2026Fashion & Luxury Communication Management
January 11, 2030 - September 2, 2026Digital Marketing & e-commerce strategies
January 11, 2030 - September 2, 2026Influencer Marketing & Account Executive
January 11, 2030 - September 2, 2026Industry Experience
Media & Entertainment, Retail, Education, Software & Internet, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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