Fashion and Luxury Marketing & Communication professional with experience in digital marketing, influencer marketing, social media, and content creation across international fashion brands and agency environments. Particularly interested in storytelling, trend analysis, and how visual communication and customer experience shape brand perception. Creative and strategically minded, detail-oriented and adaptable in fast-paced environments. Experienced in developing and optimizing campaigns (Meta Ads, Google Ads), managing content calendars and brand storytelling, and analyzing performance through data-driven reporting.

Laura Fermur

Fashion and Luxury Marketing & Communication professional with experience in digital marketing, influencer marketing, social media, and content creation across international fashion brands and agency environments. Particularly interested in storytelling, trend analysis, and how visual communication and customer experience shape brand perception. Creative and strategically minded, detail-oriented and adaptable in fast-paced environments. Experienced in developing and optimizing campaigns (Meta Ads, Google Ads), managing content calendars and brand storytelling, and analyzing performance through data-driven reporting.

Available to hire

Fashion and Luxury Marketing & Communication professional with experience in digital marketing, influencer marketing, social media, and content creation across international fashion brands and agency environments. Particularly interested in storytelling, trend analysis, and how visual communication and customer experience shape brand perception.

Creative and strategically minded, detail-oriented and adaptable in fast-paced environments. Experienced in developing and optimizing campaigns (Meta Ads, Google Ads), managing content calendars and brand storytelling, and analyzing performance through data-driven reporting.

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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Intermediate
French
Intermediate
Galician
Fluent

Work Experience

Brand & Content Creator (Junior) at Oysho
October 1, 2025 - May 1, 2026
Contributed to brand communications strategy with focus on product storytelling and sustainability; produced digital content and assets for campaigns; supported influencer collaborations and CRM initiatives; analyzed data to optimize campaigns.
Social Media Specialist & Content Creator Junior at Oysho
October 1, 2025 - May 1, 2026
Contributed to brand communications strategy with a strong focus on product storytelling and sustainable brand values; developed and executed digital marketing campaigns across social media channels; managed Meta Ads campaigns and performance optimization; led CRM campaigns and landing page development; produced content assets and coordinated analytics.
Head of Digital & Influencer Campaigns
October 1, 2025 - January 1, 2026
Spearheaded end-to-end development and execution of digital and influencer campaigns for national and international fashion and lifestyle clients, ensuring alignment with high-level brand objectives and audience insights. Led influencer identification, negotiation, and management, securing high-impact partnerships that improved campaign reach and engagement. Managed Meta Ads campaigns and performance optimization, coordinated email marketing campaigns improving engagement and conversion rates.
Digital Marketing Campaigns Manager at Reclamo
October 1, 2025 - January 1, 2026
Managed digital and media campaigns; involved in social media, influencer marketing, and PR, consolidating strategic and creative profile within the industry.
Sales Assistant at Oysho
October 1, 2025 - January 1, 2026
In-store customer service and fashion marketing focus, contributing to marketing efforts through in-store activities.
Influencer Marketing & Communication Specialist at Reclam Infulencer
September 1, 2025 - February 1, 2026
Spearheaded the development and execution of digital campaigns for fashion and lifestyle clients, integrating influencer partnerships via Kolsquare to enhance reach and engagement. Managed social media accounts and coordinated cross-functional teams through structured content calendars, overseeing content production (photoshoots and digital assets). Planned and optimized Google Ads campaigns (Display and Performance Max), improving overall visibility and performance. Developed influencer collaboration strategies and analyzed campaign performance to optimize results and support marketing objectives.
Digital Marketing & Brand Communication Trainee at Best Seller Spain
May 1, 2025 - September 1, 2025
Supported personalized customer service aligned with brand standards and retail experience expectations. Ensured product presentation, organization, and visual consistency in-store. Assisted with stock control, replenishment, and inventory management. Contributed to increased store sales by improving product visibility and execution, supporting sales targets.
Digital Marketing & Brand Communication Trainee
May 1, 2025 - September 1, 2026
Conducted digital marketing, brand communication and content strategy work. Developed and executed digital communication strategies across channels, supported influencer/campaign coordination ideas, and contributed to lead generation and performance reporting using analytics tools. Produced data-driven reports and supported optimization of campaigns and digital assets to improve engagement and conversions.
Content Marketing & Digital Campaigns Manager at Best Sellers Spain
May 1, 2025 - September 1, 2025
Led end-to-end development and execution of digital and influencer campaigns for national and international fashion and lifestyle clients. Spearheaded brand communications strategy with a focus on product storytelling and sustainable brand values. Developed detailed content calendars, coordinated content production including photoshoots and multimedia assets, and ensured all content met stringent quality and brand standards. Delivered real-time campaign performance analyses, generated actionable insights, and collaborated with data analysts to optimize ongoing strategies.
Junior Marketing & Communications Specialist | Fashion & Luxury
January 2, 2025 - February 1, 2026
Provided personalized customer service aligned with brand standards and retail experience expectations. Ensured product presentation, organization and visual consistency in-store. Supported stock control, replenishment and inventory management. Contributed to increased store sales through improved product visibility and commercial execution, supporting achievement of sales targets. In parallel, spearheaded digital campaigns for fashion and lifestyle clients, integrating influencer partnerships via Kolsquare to enhance reach and engagement. Managed social media accounts with cross-functional coordination using structured content calendars and oversaw content production including photoshoots and digital assets. Planned and optimized Google Ads campaigns (Display and Performance Max), developed influencer collaboration strategies, and analyzed performance to optimize results. Developed and executed digital communication strategies across social media channels, contributing to a 20% increa
Digital Marketing & Content Strategist at Up The Media Smart Publishing S.L.
September 1, 2023 - April 1, 2024
Developed and executed digital communication strategies across social media channels, driving a 20% increase in audience engagement. Managed Meta Ads campaigns and supported performance optimization. Worked on CRM strategy, lead generation, and customer funnel optimization, contributing to conversion of leads into customers. Produced data-driven reports using Meta Business Suite and Power BI. Supported e-commerce optimization and landing page development for SEO improvement. Coordinated email marketing campaigns improving engagement and conversion by 15%. Participated in corporate event planning and brand activations.
Digital Marketing & Content Strategist at Up The Media S.L.
September 1, 2023 - April 1, 2024
Contributed to brand communication strategy with a focus on product storytelling and sustainable brand values. Developed and executed digital communication strategies across social media channels, supporting audience growth and engagement. Supported CRM/lead generation and customer funnel optimization and contributed to conversion improvements. Produced data-driven reports using Meta Business Suite and Power BI. Supported e-commerce optimization and landing page development to improve SEO, and coordinated email marketing campaigns improving engagement and conversion by 15%. Participated in corporate event planning and brand activation. Also contributed to the development of a digital marketing strategy for a social media startup by performing market research and trend analysis, defining content direction and positioning, and improving website structure and onboarding flow, contributing to a 15% increase in app downloads.

Education

Bachelor's Degree in Audio Visual Communication at Santiago de Compostela University
January 1, 2020 - January 1, 2024
Master’s Degree in Marketing and Communication Management for Fashion and Luxury at ESIC Business & Marketing School
November 1, 2023 - April 1, 2024
Student Exchange / International Mobility Programme at Carlos III University, Madrid
January 1, 2022 - January 1, 2023
Bachelor’s Degree in Fashion and Luxury Marketing Management at Marangoni Paris
June 1, 2025 - March 17, 2026
GCE in Art and Design at La Paz School, Galicia
January 1, 2019 - January 1, 2020
High School Diploma at Cypress Ranch High School, Houston, TX
January 1, 2018 - January 1, 2019
Bachelor's Degree in Audio Visual Communication at Santiago de Compostela University
January 1, 2020 - January 1, 2024
GCE in Art and Design at La Paz School, Galicia, Spain
January 1, 2019 - January 1, 2020
American High School Diploma at Cypress Ranch High School, Houston, Texas, USA
January 1, 2018 - January 1, 2019
LVMH Group Program at LVMH Group
October 1, 2023 - December 31, 2023
Master’s Degree in Fashion & Luxury Marketing & Communication at ESIC Business & Marketing School
January 1, 2024 - May 8, 2026
National Mobility Programme at SIC U EN
January 1, 2022 - January 1, 2023
Bachelor’s Degree in Fashion & Luxury Marketing & Communication at Marangoni Paris
January 11, 2030 - May 8, 2026
Master's Degree in Marketing and Communication Management for Fashion and Luxury at ESIC Business & Marketing School
January 1, 2024 - May 8, 2026
Bachelor's Degree in Audiovisual Communication at Carlos III University, Madrid
January 11, 2030 - May 8, 2026
GCE in Art & Design at La Paz School, Galicia, Spain
January 1, 2019 - January 1, 2020
Master of Fashion & Luxury Communication & Marketing Management at ESIC Business & Marketing School
January 1, 2024 - January 1, 2025
Bachelor of Science in Audiovisual Communication at Universidad de Santiago de Compostela
January 1, 2020 - January 1, 2024
Master of Fashion & Luxury Communication & Marketing Management at ESIC Business & Marketing School
January 1, 2024 - January 1, 2025
Bachelor of Science in Audiovisual Communication at Universidad de Santiago de Compostela
January 1, 2020 - January 1, 2024

Qualifications

ESOL International Certificate
January 11, 2030 - March 17, 2026
Cambridge English Level 2 Certificate
January 11, 2030 - March 17, 2026
French Language Certificate (CEFR B1)
January 11, 2030 - March 17, 2026
Portuguese Conversational Proficiency
January 11, 2030 - March 17, 2026
Google Analytics Certificate
January 1, 2026 - May 8, 2026
Google Ads Certificate
January 1, 2026 - May 8, 2026
Cambridge English Level 2 Certificate in ESOL International
January 11, 2030 - May 8, 2026
Advanced French (CEFR B1)
January 11, 2030 - May 8, 2026
Portuguese Conversational Proficiency
January 11, 2030 - May 8, 2026
Google Analytics Certificate
January 1, 2026 - May 8, 2026
In side LVMH: Branding & Customer Experience
January 11, 2030 - July 17, 2026
Google Ads & Analytics
January 11, 2030 - July 17, 2026
Fashion & Luxury Communication Management
January 11, 2030 - July 17, 2026
Digital Marketing & e-commerce strategies
January 11, 2030 - July 17, 2026
Influencer Marketing & Communication Specialist
January 9, 2025 - February 2, 2026
Digital Marketing & Brand Communication Trainee (Bestseller Spain)
May 1, 2025 - September 2, 2026
Inside LVMH: Branding & Customer Experience
January 11, 2030 - July 17, 2026
Google Ads & Analytics
January 11, 2030 - July 17, 2026
Fashion & Luxury Communication Management
January 11, 2030 - July 17, 2026
Digital Marketing & e-commerce strategies
January 11, 2030 - July 17, 2026
Reclame Influencer Marketing & Communication Specialist
September 1, 2025 - February 1, 2026
Digital Marketing & Brand Communication Trainee
May 1, 2025 - September 1, 2025
Up The Media Smart Publishing S.L. Digital Marketing & Content Strategist
September 1, 2023 - April 1, 2024

Industry Experience

Media & Entertainment, Retail, Education, Software & Internet, Professional Services, Consumer Goods