Available to hire
As a Lead UX and Senior Product Designer, I specialize in translating business requirements into user-centered designs. I’m proficient in wireframing and usability testing, and I enjoy mentoring teams to improve design processes while delivering measurable business impact.
I bring strong communication, a data-informed approach, and hands-on experience with Figma to craft production-ready designs. I collaborate across product, engineering, and marketing to align design decisions with organizational goals and user needs.
Experience Level
Work Experience
Lead UX/Senior Product Designer at Meril
March 1, 2025 - PresentI combine UX design and business analysis skills to translate business requirements into clear, user-centric solutions. I conduct user research, gather and document requirements, create user journeys and wireframes, and validate designs through usability testing. I mentor junior designers and streamline design processes to increase productivity and efficiency at Meril. Created wireframes and prototypes to visualize design concepts effectively. Developed style guides which included UI components library and usage guidelines. Analyzed user feedback from A and B tests to inform future product iterations. Streamlined design processes to enhance team productivity and efficiency at Meril.
Senior UX/UI Specialist at Qx Global Group
January 1, 2022 - March 1, 2025Lead and manage a team of designers to create compelling UI/UX designs for web and mobile applications. Collaborate with cross-functional teams, including product managers, developers, and stakeholders, to define project goals and requirements. Conduct user research, including surveys, interviews, and usability testing, to gather insights and user feedback. Create user personas, customer journeys, and wireframes to establish the foundation for design concepts. Develop interactive prototypes to validate design concepts and user flows. Design visually engaging interfaces that prioritize usability, accessibility, and responsiveness. Oversee the implementation of design solutions, ensuring they align with design specifications. Continuously iterate on designs based on user feedback and evolving project requirements. Contribute to maintaining and evolving design systems and style guides to ensure consistency across products. Mentor and train junior designers to enhance their skills and capa
UI/UX Designer at NEOSOFT
January 1, 2021 - January 1, 2022Set a vision for how you will interact with stakeholders to provide value. Proven experience generating features, screen designs, and usability testing. Experience defining requirements and planning progress through milestones. Worked closely with Client, Development, Program Management, Marketing Research, Analytics and other teams to develop user-centered features. Monitor work against production schedule, provide updates to the Design and Development. Collaborate with developers, product managers, QA and marketing to create engaging user interfaces. Execute all visual design stages from concept to working with backend developers. Work closely with business stakeholders, project managers and the product manager to conceptualize and produce dynamic designs.
Advertising/Media and UI/UX Designer at Swagger Unit
January 1, 2015 - January 1, 2018Developed user personas with scenarios to improve functionality and usability for the target audience. Created simple and intuitive user interfaces. Conducted UX research. Created interactive designs for complex web applications. Integrated social media, marketing content, e-commerce to fully implement monetised services throughout. Designed user experience for a revamped user dashboard.
Production Designer at Vista Print
January 1, 2015 - January 1, 2018Provided appropriate and effective resolution to designers. Collaborated with Quality & Training teams to facilitate trainings/calibrations. Achieved: PEP (Performance Enrichment Program) to increase overall performance. Arranged sessions to mold and enhance skill sets. Brand guides: Created brand guidelines for customers including process specification, flowcharts, quality parameters and tips. Conceptual design: Created presentations for designers and trained them to be creative, enthusiastic and focused on customer experience.
Education
MBA in IT at Gujarat University
January 1, 2026 - March 17, 2026Google UX Design Professional Certificate at Online
January 1, 2022 - December 31, 2022Diploma in Fine Art: Applied Art in Print & Digital Media Design at Online
January 1, 2015 - December 31, 2015Bachelor of Commerce at Gujarat University
January 1, 2014 - December 31, 2014Qualifications
UX Specialization: Interaction Design Foundation
January 11, 2030 - March 17, 2026Automation
January 11, 2030 - March 17, 2026Business Analyst Certification
January 11, 2030 - March 17, 2026Google UX Design Professional Certificate
January 1, 2022 - December 31, 2022MBA in IT
January 1, 2026 - March 17, 2026UX Specialization: Interaction Design Foundation
January 11, 2030 - March 17, 2026Business Analyst Certification
January 11, 2030 - March 17, 2026Automation
January 11, 2030 - March 17, 2026Industry Experience
Healthcare, Software & Internet, Professional Services, Education, Manufacturing
Experience Level
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