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I'm Silvia De Barba, a UX Designer with a foundation in customer experience, visual design, and behavioural research. I translate behavioural insights into intuitive, user-centred design. With 8+ years leading visual merchandising at Lush’s Oxford Street flagship, I have developed a strong understanding of how people navigate and interact with environments, translating behavioural insight into intuitive, user-centred design. Through the Google UX Design Certificate, I have hands-on experience in user research, wireframing, and high-fidelity prototyping in Figma. I bring a practical, observation-led approach and focus on designing clear, engaging experiences that improve usability and interaction.…I'm Silvia De Barba, a UX Designer with a foundation in customer experience, visual design, and behavioural research. I translate behavioural insights into intuitive, user-centred design. With 8+ years leading visual merchandising at Lush’s Oxford Street flagship, I have developed a strong understanding of how people navigate and interact with environments, translating behavioural insight into intuitive, user-centred design. Through the Google UX Design Certificate, I have hands-on experience in user research, wireframing, and high-fidelity prototyping in Figma. I bring a practical, observation-led approach and focus on designing clear, engaging experiences that improve usability and interaction.

Silvia De Barba

UX Designer, UI Designer, Graphic Designer, +3

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I'm Silvia De Barba, a UX Designer with a foundation in customer experience, visual design, and behavioural research. I translate behavioural insights into intuitive, user-centred design. With 8+ years leading visual merchandising at Lush’s Oxford Street flagship, I have developed a strong understanding of how people navigate and interact with environments, translating behavioural insight into intuitive, user-centred design. Through the Google UX Design Certificate, I have hands-on experience in user research, wireframing, and high-fidelity prototyping in Figma. I bring a practical, observation-led approach and focus on designing clear, engaging experiences that improve usability and interaction.…I'm Silvia De Barba, a UX Designer with a foundation in customer experience, visual design, and behavioural research. I translate behavioural insights into intuitive, user-centred design. With 8+ years leading visual merchandising at Lush’s Oxford Street flagship, I have developed a strong understanding of how people navigate and interact with environments, translating behavioural insight into intuitive, user-centred design. Through the Google UX Design Certificate, I have hands-on experience in user research, wireframing, and high-fidelity prototyping in Figma. I bring a practical, observation-led approach and focus on designing clear, engaging experiences that improve usability and interaction.

Available to hire

I’m Silvia De Barba, a UX Designer with a foundation in customer experience, visual design, and behavioural research. I translate behavioural insights into intuitive, user-centred design.

With 8+ years leading visual merchandising at Lush’s Oxford Street flagship, I have developed a strong understanding of how people navigate and interact with environments, translating behavioural insight into intuitive, user-centred design. Through the Google UX Design Certificate, I have hands-on experience in user research, wireframing, and high-fidelity prototyping in Figma. I bring a practical, observation-led approach and focus on designing clear, engaging experiences that improve usability and interaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Art Technician (Freelance) at Herald Street Gallery

January 1, 2024 - Present

Assist in setting up and taking down art exhibits within an active gallery setting.

Visual Merchandising Team Lead at Lush Cosmetics

February 1, 2018 - January 31, 2025

Responsible for all creative elements of a key flagship store, leading the visual merchandising team to create immersive campaigns, seasonal activations, and window installations. Drove store design, range moves, and large-scale campaigns, often juggling multiple initiatives. Trained and developed 100+ employees, making data-informed decisions on product placement and positioning based on sales and customer trends, and collaborating with design, signage, UK Visual Merchandising, social media, stock, training, and senior teams to ensure campaign success.

Lead Visual Merchandiser & UK Sign Writer at Lush Cosmetics (Oxford Street Anchor Store)

January 1, 2018 - Present

Developed visual merchandising standards and signage for a flagship store, collaborated on seasonal campaigns, and trained over 100 team members in visual standards and store processes to drive consistency and sales.