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I'm a final-year BSc (Hons.) Management Sciences student at LUMS, passionate about turning data into actionable growth strategies. Through internships at PepsiCo, PwC, L'Oreal, Nestlé, and other leading brands, I've built a track record of delivering data-driven marketing, project management, and operational improvements. I enjoy translating complex analytics into clear recommendations that drive measurable business impact. Outside academics, I co-founded a performance consultancy, led student societies, and earned honors for ethics and brand competitions. I'm excited to apply my blend of analytics, strategy, and hands-on execution to tackle challenging problems and build scalable growth engines.…I'm a final-year BSc (Hons.) Management Sciences student at LUMS, passionate about turning data into actionable growth strategies. Through internships at PepsiCo, PwC, L'Oreal, Nestlé, and other leading brands, I've built a track record of delivering data-driven marketing, project management, and operational improvements. I enjoy translating complex analytics into clear recommendations that drive measurable business impact. Outside academics, I co-founded a performance consultancy, led student societies, and earned honors for ethics and brand competitions. I'm excited to apply my blend of analytics, strategy, and hands-on execution to tackle challenging problems and build scalable growth engines.

Muhammad Zohaib Ahmad

Data Analyst, Marketing Analyst, Growth Marketer, +2

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I'm a final-year BSc (Hons.) Management Sciences student at LUMS, passionate about turning data into actionable growth strategies. Through internships at PepsiCo, PwC, L'Oreal, Nestlé, and other leading brands, I've built a track record of delivering data-driven marketing, project management, and operational improvements. I enjoy translating complex analytics into clear recommendations that drive measurable business impact. Outside academics, I co-founded a performance consultancy, led student societies, and earned honors for ethics and brand competitions. I'm excited to apply my blend of analytics, strategy, and hands-on execution to tackle challenging problems and build scalable growth engines.…I'm a final-year BSc (Hons.) Management Sciences student at LUMS, passionate about turning data into actionable growth strategies. Through internships at PepsiCo, PwC, L'Oreal, Nestlé, and other leading brands, I've built a track record of delivering data-driven marketing, project management, and operational improvements. I enjoy translating complex analytics into clear recommendations that drive measurable business impact. Outside academics, I co-founded a performance consultancy, led student societies, and earned honors for ethics and brand competitions. I'm excited to apply my blend of analytics, strategy, and hands-on execution to tackle challenging problems and build scalable growth engines.

Available to hire

I’m a final-year BSc (Hons.) Management Sciences student at LUMS, passionate about turning data into actionable growth strategies. Through internships at PepsiCo, PwC, L’Oreal, Nestlé, and other leading brands, I’ve built a track record of delivering data-driven marketing, project management, and operational improvements. I enjoy translating complex analytics into clear recommendations that drive measurable business impact.

Outside academics, I co-founded a performance consultancy, led student societies, and earned honors for ethics and brand competitions. I’m excited to apply my blend of analytics, strategy, and hands-on execution to tackle challenging problems and build scalable growth engines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Junior Project Management and Finance Intern at Pepsi

July 1, 2025 - September 1, 2025

Optimized digital campaign budgets by analyzing sales data to scale high-conversion audiences, driving a 12% rise in regional sales over three months and improving blended ROAS by 5%. Conducted a stock count of inventory worth PKR 200 million across 15+ client locations in Sindh and Punjab, and tested client receipts and payments totaling over PKR 500 million.

Consulting Management Intern at PwC

May 1, 2025 - June 1, 2025

Led evaluation and proposed a cutting-edge identity verification solution, reducing verification time by 50%. Identified financial flaws to mitigate investment risk in a digital transformation project, saving the client $135K. Audited digital campaign finances and governance for compliance, resulting in three procedural recommendations that streamlined data integrity for performance reporting by 15%.

Media and Marketing Associate (Hybrid) at L’Oréal

June 1, 2024 - August 1, 2025

Spearheaded the 'Glambassadors' affiliate program using CRM and website data, diversifying high-intent traffic sources and boosting e-commerce sales by 25%. Led data-backed audience targeting and content strategy, increasing organic reach by 35% and improving engagement quality. Pioneered the 'Learn and Earn' program with L'Oréal and universities, reducing Cost per Hire by 15% and building a future-ready talent pipeline.

Founder at Trivix Media

June 1, 2024 - March 1, 2026

Founded and scaled a performance consultancy to PKR 2M+ revenue within one year by building repeatable, data-driven growth systems. Designed automated campaign frameworks and lead-scoring systems that increased client conversion rates by 30%.

Digital Consulting Intern at Nestlé

June 1, 2023 - August 1, 2023

Identified and closed a 10% e-commerce sales gap by diagnosing weak direct-response content and rebuilding Nestlé's Instagram strategy around conversion metrics. Applied advanced SEO strategies (keyword mapping, schema markup) to strengthen online presence, significantly supporting lead generation and long-term, data-informed business growth strategies.

Vice President Events at LUMS Fintra Society

August 1, 2024 - June 1, 2025

Secured 50+ sponsorships and raised PKR 10M in funding by executing aggressive outreach campaigns via 100+ cold emails and calls, pitching corporate partners and converting leads into signed deals.

Media and Marketing Associate (Hybrid) at L'Oreal

June 1, 2024 - August 1, 2025

Spearheaded the 'Glambassadors' affiliate program, diversifying high-intent traffic sources and boosting e-commerce sales by 25%. Led data-backed audience targeting and content strategy, increasing organic reach by 35% and improving engagement quality. Pioneered the 'Learn and Earn' program with universities, reducing Cost per Hire by 15% and building a future-ready talent pipeline.