I am a Marketing & Communications professional with a focus on planning, market analysis, and the structured execution of marketing initiatives. I thrive in dynamic environments where I can leverage data and collaboration to drive performance and clear communication. I bring experience in brand support, go-to-market activities, strategic communication, and cross-functional project coordination across B2B platforms and defense sectors.…

Ioannis Giannakopoulos

I am a Marketing & Communications professional with a focus on planning, market analysis, and the structured execution of marketing initiatives. I thrive in dynamic environments where I can leverage data and collaboration to drive performance and clear communication. I bring experience in brand support, go-to-market activities, strategic communication, and cross-functional project coordination across B2B platforms and defense sectors.…

Available to hire

I am a Marketing & Communications professional with a focus on planning, market analysis, and the structured execution of marketing initiatives. I thrive in dynamic environments where I can leverage data and collaboration to drive performance and clear communication.

I bring experience in brand support, go-to-market activities, strategic communication, and cross-functional project coordination across B2B platforms and defense sectors.

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Skills

Experience Level

Copywriting
Intermediate
SEO Copywriting
Intermediate

Language

Greek, Modern
Fluent
English
Fluent
Arabic
Beginner

Work Experience

Marketing & Communications Associate at Iccentra (B2B Digital Platform)
April 1, 2023 - Present
Contributed to the planning and documentation of company positioning, value proposition, and core messaging; conducted competitive analysis and market research to define initial target personas and customer journeys; created and delivered communication materials, including presentations, pitch decks, and messaging frameworks; supported the setup and organization of the initial network of independent agents, including onboarding processes, basic training, and coordination within the go-to-market framework.
Intelligence Analyst at Hellenic National Defence General Staff
September 1, 2021 - March 1, 2023
Analyzed data and produced structured reports to support decision-making; Applied critical thinking methodologies, scenario analysis, and risk assessment; Presented information clearly and accurately in high-responsibility environments; Transferred analytical skills to marketing and communications-related projects; Translated complex information into clear insights and structured presentations.
Assistant Strategic Planning Manager at Transportation & Supply Corps | Hellenic Armed Forces
September 1, 2015 - August 1, 2021
Coordinated and managed operational processes and projects; Evaluated and standardized internal procedures, improving efficiency, coordination, and performance monitoring; Collaborated with multiple teams in a demanding organizational environment; Used analytical data to support informed decision-making, improving coordination, performance, and process tracking.

Education

BSc Marketing & Communication: International Management, Innovation and Entrepreneurship at Athens University of Economics and Business
January 1, 2022 - January 1, 2025
Public Relations & Image Management at National Kapodistrian University of Athens
January 1, 2021 - January 1, 2021
Bachelor of Arts: Supply Chain and Transportation Specialization at Military Academy
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Government, Education, Professional Services, Transportation & Logistics

Skills

Experience Level

Copywriting
Intermediate
SEO Copywriting
Intermediate