EC

Emma Cassidy

Available to hire

I'm a creative marketing strategist with 8+ years of international experience designing digital campaigns and building high-engagement social media ecosystems.

About

I’m a creative marketing strategist with 8+ years of international experience designing digital campaigns and building high-engagement social media ecosystems. I specialise in turning brands into online communities through content strategy, influencer partnerships, and data-led storytelling.

I’ve worked across fashion, healthcare, lifestyle, and hospitality, scaling digital platforms through strategic content, viral campaigns, and audience engagement. I blend creative direction with performance analytics to build digital brands that convert audiences into loyal customers.

  • Joined March 2026

Industry experience

  • Retail
  • Healthcare
  • Media & Entertainment
  • Travel & Hospitality

More experts in Dublin, Ireland

Projects · 1

Work experience· 4 roles

Creative Strategy & Social Media Consultant · FreelanceJan 2024 – Present · 2 yrs 11 mos

Design and execute multi-platform campaigns across Instagram, TikTok, LinkedIn, and Facebook; grow client audiences through content strategy, audience analysis, and trend-driven storytelling; build influencer partnerships and creator collaborations; deliver performance reports translating analytics into actionable growth strategies.

Content Analyst · Accent (Meta Project)Jan 2022 – Dec 2024 · 3 yrs

Applied Meta platform policy across global markets; developed expertise in social platform mechanics and digital governance; promoted for high performance and analytical accuracy.

Senior Account Manager / Creative Strategist · HYPE MarketingJan 2021 – Dec 2021 · 1 yr

Led digital campaigns for international fashion, retail, and F&B brands; managed client relationships, creative direction, and campaign execution; delivered pitches securing new multinational accounts.

Executive Producer & Social Media Manager · MO4 NetworkJan 2020 – Dec 2022 · 3 yrs

Education

Professional Diploma in PR & Communications · Digital Marketing Institute2030 – 2026
Diploma in Digital Marketing · Digital Marketing Institute2030 – 2026
M.A. American Studies · University College Dublin2030 – 2026

Certifications and awards

Professional Diploma in PR & Communications2030 – 2026
Diploma in Digital Marketing2030 – 2026

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