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I'm a creative marketing strategist with 8+ years of international experience designing digital campaigns and building high-engagement social media ecosystems. I specialise in turning brands into online communities through content strategy, influencer partnerships, and data-led storytelling. I've worked across fashion, healthcare, lifestyle, and hospitality, scaling digital platforms through strategic content, viral campaigns, and audience engagement. I blend creative direction with performance analytics to build digital brands that convert audiences into loyal customers.…I'm a creative marketing strategist with 8+ years of international experience designing digital campaigns and building high-engagement social media ecosystems. I specialise in turning brands into online communities through content strategy, influencer partnerships, and data-led storytelling. I've worked across fashion, healthcare, lifestyle, and hospitality, scaling digital platforms through strategic content, viral campaigns, and audience engagement. I blend creative direction with performance analytics to build digital brands that convert audiences into loyal customers.

Emma Cassidy

Creative Director, Social Media Manager, Digital Marketer, +7

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I'm a creative marketing strategist with 8+ years of international experience designing digital campaigns and building high-engagement social media ecosystems. I specialise in turning brands into online communities through content strategy, influencer partnerships, and data-led storytelling. I've worked across fashion, healthcare, lifestyle, and hospitality, scaling digital platforms through strategic content, viral campaigns, and audience engagement. I blend creative direction with performance analytics to build digital brands that convert audiences into loyal customers.…I'm a creative marketing strategist with 8+ years of international experience designing digital campaigns and building high-engagement social media ecosystems. I specialise in turning brands into online communities through content strategy, influencer partnerships, and data-led storytelling. I've worked across fashion, healthcare, lifestyle, and hospitality, scaling digital platforms through strategic content, viral campaigns, and audience engagement. I blend creative direction with performance analytics to build digital brands that convert audiences into loyal customers.

Available to hire

I’m a creative marketing strategist with 8+ years of international experience designing digital campaigns and building high-engagement social media ecosystems. I specialise in turning brands into online communities through content strategy, influencer partnerships, and data-led storytelling.

I’ve worked across fashion, healthcare, lifestyle, and hospitality, scaling digital platforms through strategic content, viral campaigns, and audience engagement. I blend creative direction with performance analytics to build digital brands that convert audiences into loyal customers.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Creative Strategy & Social Media Consultant at Freelance

January 1, 2024 - Present

Design and execute multi-platform campaigns across Instagram, TikTok, LinkedIn, and Facebook; grow client audiences through content strategy, audience analysis, and trend-driven storytelling; build influencer partnerships and creator collaborations; deliver performance reports translating analytics into actionable growth strategies.

Content Analyst at Accent (Meta Project)

January 1, 2022 - December 31, 2024

Applied Meta platform policy across global markets; developed expertise in social platform mechanics and digital governance; promoted for high performance and analytical accuracy.

Senior Account Manager / Creative Strategist at HYPE Marketing

January 1, 2021 - December 31, 2021

Led digital campaigns for international fashion, retail, and F&B brands; managed client relationships, creative direction, and campaign execution; delivered pitches securing new multinational accounts.

Executive Producer & Social Media Manager at MO4 Network

January 1, 2020 - December 31, 2022

Managed social media strategies across multiple lifestyle platforms; directed large-scale digital event coverage across 50+ accounts; produced viral digital content for fashion, film, and tech brands.