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Dezell Mathews

Available to hire

Hi, I’m Dezell Mathews, a Creative UGC Content Creator focused on beauty, lifestyle, and retail brands.

About

Hi, I’m Dezell Mathews, a Creative UGC Content Creator focused on beauty, lifestyle, and retail brands. With 4+ years of experience, I craft on-location videos, day-in-the-life storytelling, and product demos, specializing in short-form vertical video (9:16) for Instagram and Pinterest.
I blend creator instinct with marketing strategy to deliver authentic content brands can use across organic and paid campaigns, across social platforms and e-commerce. I’m passionate about turning everyday moments into engaging stories that resonate with audiences.

  • 9 years' experience
  • Joined March 2026

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Consumer Goods
  • Professional Services

Work experience

UGC Creator & Content Strategist · Twentyish ThirtyJan 2021 – Present · 5 yrs 11 mos

Created 200+ pieces of original beauty, skincare, fashion, and lifestyle UGC for Instagram, Pinterest, and brand-owned platforms. Filmed on-location content including retail shopping experiences, product launches, and day-in-the-life videos. Edited and repurposed content for Pinterest Pins, affiliate campaigns, and short-form video distribution. Increased engagement by 35% using GRWM, tutorials, and product-focused storytelling. Partnered with beauty and lifestyle brands to support organic social, paid ads, and website usage.

Brand Ambassador & Product Specialist (Freelance) · Various Beverage & CPG BrandsJan 2017 – Dec 2022 · 6 yrs

Represented national brands at retail locations, pop-ups, and live events, delivering product education and brand storytelling. Captured experiential insights and supported in-store marketing initiatives and activations. Contributed to 20–45% increases in local brand visibility through on-site engagement and merchandising support.

Education

B.S. Health Science · Texas Southern University2030 – 2026
Digital Marketing Certificate · Google / Coursera / HubSpot2030 – 2026

Certifications and awards

Digital Marketing Certificate (Google / Coursera / HubSpot)2030 – 2026

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