Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Emma Cunningham, a brand strategist and digital marketing leader with over a decade of experience guiding award-winning campaigns for top brands. I excel at turning data into actionable strategies, shaping customer experiences, and leading cross-functional teams to deliver integrated marketing and education initiatives. Outside of work, I mentor rising professionals, volunteer with nonprofits, and explore AI-enabled workflows that boost creativity and impact. I’m passionate about teaching strategy and analytics, and I enjoy capturing moments with iPhone photography.…I'm Emma Cunningham, a brand strategist and digital marketing leader with over a decade of experience guiding award-winning campaigns for top brands. I excel at turning data into actionable strategies, shaping customer experiences, and leading cross-functional teams to deliver integrated marketing and education initiatives. Outside of work, I mentor rising professionals, volunteer with nonprofits, and explore AI-enabled workflows that boost creativity and impact. I’m passionate about teaching strategy and analytics, and I enjoy capturing moments with iPhone photography.

Emma Cunningham

Brand Strategist, Marketing Strategist, Content Creator, +2





I'm Emma Cunningham, a brand strategist and digital marketing leader with over a decade of experience guiding award-winning campaigns for top brands. I excel at turning data into actionable strategies, shaping customer experiences, and leading cross-functional teams to deliver integrated marketing and education initiatives. Outside of work, I mentor rising professionals, volunteer with nonprofits, and explore AI-enabled workflows that boost creativity and impact. I’m passionate about teaching strategy and analytics, and I enjoy capturing moments with iPhone photography.…I'm Emma Cunningham, a brand strategist and digital marketing leader with over a decade of experience guiding award-winning campaigns for top brands. I excel at turning data into actionable strategies, shaping customer experiences, and leading cross-functional teams to deliver integrated marketing and education initiatives. Outside of work, I mentor rising professionals, volunteer with nonprofits, and explore AI-enabled workflows that boost creativity and impact. I’m passionate about teaching strategy and analytics, and I enjoy capturing moments with iPhone photography.

Available to hire

I’m Emma Cunningham, a brand strategist and digital marketing leader with over a decade of experience guiding award-winning campaigns for top brands. I excel at turning data into actionable strategies, shaping customer experiences, and leading cross-functional teams to deliver integrated marketing and education initiatives.

Outside of work, I mentor rising professionals, volunteer with nonprofits, and explore AI-enabled workflows that boost creativity and impact. I’m passionate about teaching strategy and analytics, and I enjoy capturing moments with iPhone photography.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Language

English

Fluent

Work Experience

Senior CRM Strategist at Publicis

February 1, 2025 - Present

Leads strategies, briefing, and reporting for Four Seasons’ top priority projects; drives digital-first customer journeys, aligns cross-functional teams, and delivers measurable impact for high-profile clients.

Trustee at Durham District School Board

October 1, 2022 - Present

Advocates for funding and human rights, with focus on transgender students; implemented Naloxone access in all high schools; led voter outreach campaigns and community initiatives.

Professor (Contract) at Seneca Polytechnic

January 1, 2023 - February 1, 2025

Designed and taught courses in strategy, marketing, research, and analytics; coached students to national competition success; fostered applied learning and innovation.

Strategy Director at Commonwealth // McCann

February 1, 2023 - January 1, 2024

Elevated digital strategy for Chevrolet Canada, improved engagement and brand awareness; conducted primary research into newcomer experiences in Canada; led cross-agency collaboration.

Director, Strategic Planning at INNOCEAN Canada

May 1, 2022 - December 1, 2022

Managed Hyundai partnership strategies, including NHL sponsorship; ensured alignment with strategic goals; oversaw cross-functional teams and client communications.

Professor (Contract) at Centennial College

October 1, 2018 - December 1, 2022

Taught contract courses in strategy, marketing, research, and analytics; mentored students; facilitated applied learning and competition preparation.

Strategy Director at OLIVER

February 1, 2021 - May 1, 2022

Led brand strategy for Molson-Coors, Unilever, Manulife; drove digital strategy in an inter-agency model; developed brand purpose, audience segmentation, and campaign planning.

Strategist at Wunderman Thompson

February 1, 2018 - January 1, 2021

Led cross-functional teams on campaigns for GSK and Figr; directed a complete rebrand for Figr cannabis; delivered award-winning strategies and digital initiatives.

Senior Content Strategist at Cossette

January 1, 2017 - January 1, 2018

Led education on digital practices; grew business in collaboration with media agency; expanded digital capabilities for McDonald’s education.

Digital Strategist at FCB Toronto

November 1, 2014 - January 1, 2017

Led digital strategy for Oreo’s NHL partnership; analyzed competitors and market to strengthen brand communication.

Digital Strategist & Community Manager at UNION

November 1, 2013 - November 1, 2014

Built strategic partnerships with influencers; drove data-driven decisions to align strategies with organizational priorities; developed community goals.

Delivery Program Coordinator (Volunteer) at Southside Foodbank

March 1, 2015 - Present

Volunteer coordinator for food delivery services.

Executive Director (Volunteer) at Caremongers Pickering - Ajax

March 1, 2020 - March 1, 2025

Fundraising, bookkeeping, and organizing a grassroots organization that helps people who cannot access the food bank to pick up their own food.