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I'm a creatively driven, technically proficient UX/UI designer with 10 years of experience crafting intuitive, accessible digital experiences that delight users and drive business results. I focus on delivering high-quality UI work and scalable design systems, collaborating across product, engineering, and hardware teams. Most recently I led UI design for AV Pro Global's system controls across three product lines, and I'm expanding into web development to support UI initiatives. I have a background in AV hardware, software QA, and hands-on production assets, and I'm passionate about turning complex requirements into elegant user experiences.…I'm a creatively driven, technically proficient UX/UI designer with 10 years of experience crafting intuitive, accessible digital experiences that delight users and drive business results. I focus on delivering high-quality UI work and scalable design systems, collaborating across product, engineering, and hardware teams. Most recently I led UI design for AV Pro Global's system controls across three product lines, and I'm expanding into web development to support UI initiatives. I have a background in AV hardware, software QA, and hands-on production assets, and I'm passionate about turning complex requirements into elegant user experiences.

Laura Saidi

UI Designer, Web Developer, Front-End Developer, +2

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I'm a creatively driven, technically proficient UX/UI designer with 10 years of experience crafting intuitive, accessible digital experiences that delight users and drive business results. I focus on delivering high-quality UI work and scalable design systems, collaborating across product, engineering, and hardware teams. Most recently I led UI design for AV Pro Global's system controls across three product lines, and I'm expanding into web development to support UI initiatives. I have a background in AV hardware, software QA, and hands-on production assets, and I'm passionate about turning complex requirements into elegant user experiences.…I'm a creatively driven, technically proficient UX/UI designer with 10 years of experience crafting intuitive, accessible digital experiences that delight users and drive business results. I focus on delivering high-quality UI work and scalable design systems, collaborating across product, engineering, and hardware teams. Most recently I led UI design for AV Pro Global's system controls across three product lines, and I'm expanding into web development to support UI initiatives. I have a background in AV hardware, software QA, and hands-on production assets, and I'm passionate about turning complex requirements into elegant user experiences.

Available to hire

I’m a creatively driven, technically proficient UX/UI designer with 10 years of experience crafting intuitive, accessible digital experiences that delight users and drive business results. I focus on delivering high-quality UI work and scalable design systems, collaborating across product, engineering, and hardware teams.

Most recently I led UI design for AV Pro Global’s system controls across three product lines, and I’m expanding into web development to support UI initiatives. I have a background in AV hardware, software QA, and hands-on production assets, and I’m passionate about turning complex requirements into elegant user experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UI Developer at AV Pro Global

June 1, 2025 - February 1, 2026

Led UI design for system controls across 3 product lines, transforming a previously minimal interface into a modern, intuitive, high-performance React-based user interface for custom home AV products. Collaborated with backend and hardware engineers to implement low-latency, real-time device control via REST and gRPC services. Designed and implemented reusable component libraries adopted, improving development efficiency and consistency. Diagnosed and resolved defects rapidly (1-2 workdays), ensuring product stability and smooth user experience. Recognized by industry professionals for delivering an elegant, highly intuitive UI design. Designed UI, logo, and silk-screen artwork for a CEDIA Residential Systems Best of Show 2025 winner. Edited minute-long promotional videos for use at industry conferences like CEDIA and ISE.

Quality Assurance Engineer at AV Pro Global

August 1, 2023 - June 1, 2025

Identified, reproduced, and documented software and hardware defects, collaborating with firmware and hardware teams to find causes and implement resolutions. Authored standardized assembly and testing procedures for over a dozen products, improving consistency and reducing production errors. Designed product logos and silk-screen artwork for new hardware releases, ensuring alignment between branding and physical design. Developed comprehensive product manuals for four new product lines and updated existing documentation to improve clarity and usability. Proactively expanded into web development, laying the foundation for transition into a dedicated UI development role. Designed packaging for a new HDMI cables line.

Senior Support Technician at Audio Control

November 1, 2020 - August 1, 2023

Handled tech support tickets via phone and by email, assisting customers with troubleshooting and RMAs. Wrote dozens of concise knowledge-base articles and created instructional videos to help customers, reducing call volume and support time.

Field Technician at Santa Cruz Seaside Company

November 1, 2017 - August 1, 2020

Installed, configured and maintained lighting, audio, and video systems for conference rooms, offices, theater venues, and amusement park attractions. Diagnosed and repaired lighting systems, speakers, laser-tag equipment, and animatronic devices.

Broadcaster at Community Television

January 1, 2016 - December 31, 2017

Operated PTZ camera systems and professional broadcast equipment to deliver live and recorded coverage of local government meetings, ensuring clear audio and visuals and reliable public access to proceedings.