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I am a dynamic Global Brand Communication Director with over 20 years of experience elevating consumer engagement in the beauty industry. I specialize in strategy and leading integrated marketing initiatives across multiple channels, driving measurable growth such as the +20% growth achieved for Magnum while at McCann/Unilever. I excel at managing high-profile projects and international teams, with a strong track record in budget management, brand repositioning, and cross-market activation. I am passionate about blending strategic insight with creative leadership to deliver marketing solutions that resonate with diverse audiences worldwide.…I am a dynamic Global Brand Communication Director with over 20 years of experience elevating consumer engagement in the beauty industry. I specialize in strategy and leading integrated marketing initiatives across multiple channels, driving measurable growth such as the +20% growth achieved for Magnum while at McCann/Unilever. I excel at managing high-profile projects and international teams, with a strong track record in budget management, brand repositioning, and cross-market activation. I am passionate about blending strategic insight with creative leadership to deliver marketing solutions that resonate with diverse audiences worldwide.

M. Enrica Ricci

Creative Director, Brand Strategist, Marketing Strategist, +3

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I am a dynamic Global Brand Communication Director with over 20 years of experience elevating consumer engagement in the beauty industry. I specialize in strategy and leading integrated marketing initiatives across multiple channels, driving measurable growth such as the +20% growth achieved for Magnum while at McCann/Unilever. I excel at managing high-profile projects and international teams, with a strong track record in budget management, brand repositioning, and cross-market activation. I am passionate about blending strategic insight with creative leadership to deliver marketing solutions that resonate with diverse audiences worldwide.…I am a dynamic Global Brand Communication Director with over 20 years of experience elevating consumer engagement in the beauty industry. I specialize in strategy and leading integrated marketing initiatives across multiple channels, driving measurable growth such as the +20% growth achieved for Magnum while at McCann/Unilever. I excel at managing high-profile projects and international teams, with a strong track record in budget management, brand repositioning, and cross-market activation. I am passionate about blending strategic insight with creative leadership to deliver marketing solutions that resonate with diverse audiences worldwide.

Available to hire

I am a dynamic Global Brand Communication Director with over 20 years of experience elevating consumer engagement in the beauty industry. I specialize in strategy and leading integrated marketing initiatives across multiple channels, driving measurable growth such as the +20% growth achieved for Magnum while at McCann/Unilever.

I excel at managing high-profile projects and international teams, with a strong track record in budget management, brand repositioning, and cross-market activation. I am passionate about blending strategic insight with creative leadership to deliver marketing solutions that resonate with diverse audiences worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

French

Intermediate

Work Experience

Head of Marketing & Communication at BBIKE

August 1, 2025 - Present

Lead marketing and communications strategy for a Milan-based mobility brand, overseeing brand storytelling, cross-channel campaigns, and coordination with agencies to deliver integrated marketing solutions while managing budgets and timelines.

Global Brand Communication Director at PUPA

September 1, 2019 - June 1, 2025

Spearheaded global brand marketing strategies, enhancing consumer engagement through detailed communication plans across multiple countries. Directed beauty marketing, developed and implemented initiatives to strengthen brand identity, and resonated with target audiences. Managed a cross-functional team of 15 specialists and agencies, aligned growth strategies with corporate objectives, and steered multi-channel communication efforts. Oversaw production budgets, endorsements, and global repositioning initiatives, delivering materials across 25 key markets and optimizing media KPIs online and offline.

Brand Communication Consultant, owner at Self-employed

April 1, 2016 - July 1, 2019

Served high-profile clients including IKEA, Lavazza, Intimissimi, Falconeri, Pam, Sisal, Nexi, Nashi Argan, and Burger King. Led brand strategy, positioning, and repositioning projects; designed integrated communication ecosystems across digital, social, and offline channels; crafted compelling brand narratives; managed creative teams and cross-functional workshops with marketing partners; negotiated third-party contracts to optimize brand presence.

Global Account Director at McCann Milan & London

January 1, 2009 - March 1, 2015

Led the international development of the Magnum Brand for Unilever, managing strategic positioning and creative localization across Europe, the Middle East, and Central-South America. Directed a diverse international team of 16 professionals and achieved notable growth benchmarks (+20% in 2008, +8% in 2009) while reporting to the Italian CEO and Global Manager for Unilever.

Head of Luxury Box at McCann Milan

January 1, 2008 - March 1, 2015

Sustained high-profile clients (Gucci Group, Armani Accessories, Missoni, Sergio Rossi, OVS, L’Autre Chose, Isaia, Paoloni, Rebecca) and developed targeted communication strategies. Led a cross-functional team and delivered a turnover increase of 11% in 2014 by securing new prospects.

Account Director at McCann Milan

January 1, 2005 - February 1, 2008

Directed IMC programs for international markets, guiding strategy, creative briefs, and key executions including global TVCs and multi-touchpoint campaigns. Launched social media channels for 5 countries, produced numerous TVCs and digital assets, and managed advertising budgets with cross-functional collaboration.

Account Supervisor & Strategic Planner at McCann Milan

January 1, 2000 - July 1, 2004

Developed comprehensive communication strategies for diverse clients, managed production and budgets, and implemented cross-functional collaboration. Launched Facebook and YouTube channels for five countries and produced extensive video content, while establishing Visual and Brand Identity Guidelines.

Junior Media Account at JWT Milan

January 1, 1995 - January 1, 1999

Collaborated on media planning and reporting for clients such as Yomo, Unilever dishwashing liquid, and Kellogg’s; built and maintained relationships with media dealerships to optimize placements.

Head of Marketing & Communications at BBIKE

August 1, 2025 - Present

Lead global marketing and communications strategy for a Milan-based company, overseeing brand positioning, integrated campaigns, and cross-functional teams across digital, social, PR, media, and brand experience.

Brand Communication Consultant, Owner at Independent / Self-employed

April 1, 2016 - July 1, 2019

Served high-profile clients including IKEA, Lavazza, Intimissimi, Falconeri, PAM, SISAL, NEXI, Nashi Argan, and Burger King; led brand strategy and repositioning projects; designed integrated communications ecosystems; led cross-functional workshops; supervised creative and production; negotiated third-party contracts to optimize brand presence.

Brand Communication Consultant, owner at Milan

April 1, 2016 - July 1, 2019

Led brand strategy and repositioning for high-profile clients (IKEA, Lavazza, Intimissimi, Falconeri, PAM, SISAL, NEXI, Nashì Argan, Burger King). Guided cross-functional teams, designed integrated communication ecosystems across digital, social, and offline channels, and crafted compelling brand narratives. Oversaw creative production, managed third-party contracts and rights to optimize brand presence.