Available to hire
I’m a Digital Optimisation Specialist at Peppermayo, driving CRO, site search, and merchandising strategy across five global ecommerce markets. I bring a strong background in Shopify, SEO, CRM, and data-driven experimentation to optimise customer journeys and boost performance.
I hold an MSc in Digital Marketing from the University of Galway and a Bachelor in Marketing & Sales from Atlantic Technological University. I enjoy turning analytics into commercial actions and collaborating cross-functionally across marketing, ecommerce, tech, and design to deliver measurable improvements. I’m passionate about fashion, beauty, and technology and I continually upskill to stay ahead in digital commerce.
Skills
Experience Level
Expert
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Intermediate
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Intermediate
Language
English
Fluent
Work Experience
Digital Optimisation Specialist at Peppermayo
February 1, 2025 - PresentLead site optimisation and CRO strategy across five global markets, improving customer journeys and conversion performance. Own on-site merchandising strategy (Style Arcade), including collection logic, navigation structure, and promotional placement aligned to trading goals. Led site search optimisation (Searchspring) with refined relevance rules, merchandising logic, and synonym frameworks, contributing to on-site search conversions increasing from 19% to 41%. Supported and executed A/B testing and experimentation, analysing results and implementing data-informed improvements. Analyzed site performance with Google Analytics and other tools; managed product and backend data (tagging, metafields, data enrichment) to ensure accuracy and alignment with merchandising and optimisation goals. Applied Shopify CMS knowledge to support site enhancements, troubleshooting, and technical implementations. Supported SEO best practices, including site structure, metadata optimization, and search per
Digital Growth Executive at Local Digital
April 1, 2024 - May 1, 2024Created outbound strategies to identify potential partners; targeted prospective customers to generate sales leads and carried out Google Ads audiences to identify opportunity; managed and met monthly sales targets; negotiated contracts and closed proposals.
Business Development Executive at Digital Marketing Institute (Remote)
July 1, 2023 - February 1, 2024Created an outbound strategy to help identify DMI partners worldwide, as well as processes and campaigns to build a high value partner network. Conducted market research in preparation for outbound campaigns. Effectively managed a pipeline of outbound prospects and accurately reported progress through CRM (Salesforce). Managed and met monthly KPIs in terms of leads to opportunity targets. Consulted with universities and colleges who wish to integrate a professional certification into their undergraduate & postgraduate programs.
Digital Marketing Specialist at AMAX Technologies EMEA
January 1, 2023 - July 1, 2023Create, manage, and collaborate cross-functionally to develop content for AMAX EMEA to include email marketing (Mailchimp), blog, web content, digital ads, and social media (Hootsuite) while ensuring projects are carried out on time and on budget. Event planning and coordination to build brand awareness and relationships. Designing marketing materials for events, campaigns etc. (Adobe Creative, Canva). Monitor and analyse social media and web analytics to track performance. Establish, track and measure business group or country measurements of success. Work cross-functionally with the Sales team to establish potential leads. Identify trending topics to support communication and outreach efforts.
Digital Marketing Assistant at Keysight Technologies EMEA
July 1, 2022 - December 1, 2022Prepare, drive, and monitor digital marketing campaigns to support current business. Create marketing communication tools, including videos and presentations. Support product introductions. Manage the Germany LinkedIn channel. Analyse website and product page metrics. Develop content for customers and sales newsletters. Update product information for the Intranet and web. Support SEO and DDG (search engine optimization and digital demand generation).
Senior Sales Assistant at JD Sports, Eye Square
September 1, 2019 - June 1, 2022Visual merchandising. Reaching store order targets. Dealing with customers in a fast-paced environment. Training new staff members.
Marketing Assistant at Employability Galway
January 1, 2020 - March 1, 2020Coordinate monthly marketing reports to demonstrate the value of marketing activity. Measure campaigns and engagements by defining the metrics and ensuring KPI's are hit. Create & manage social media calendar (weekly/monthly). Develop and implement campaigns across Facebook/Twitter. Make necessary changes or updates to the website.
Senior Sales Assistant at JD Sports
September 1, 2019 - June 30, 2022Visual merchandising; achieved store order targets; delivered customer service in a fast-paced environment; trained new staff members.
Education
MSc Digital Marketing at University of Galway, Ireland
January 1, 2021 - January 1, 2022Bachelor of Business (Honours) in Marketing & Sales at Atlantic Technological University, Ireland
January 1, 2017 - January 1, 2021MSc Digital Marketing at University of Galway, Ireland
January 1, 2021 - December 31, 2022Bachelor of Business (Honours) in Marketing & Sales at Atlantic Technological University, Ireland
January 1, 2017 - January 1, 2021Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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