Kerri Loughnane

Lead site optimisation and CRO strategy across five global markets, improving customer journeys and conversion performance. Own on-site merchandising strategy (Style Arcade), including collection logic, navigation structure, and promotional placement aligned to trading goals. Led site search optimisation (Searchspring) with refined relevance rules, merchandising logic, and synonym frameworks, contributing to on-site search conversions increasing from 19% to 41%. Supported and executed A/B testing and experimentation, analysing results and implementing data-informed improvements. Analyzed site performance with Google Analytics and other tools; managed product and backend data (tagging, metafields, data enrichment) to ensure accuracy and alignment with merchandising and optimisation goals. Applied Shopify CMS knowledge to support site enhancements, troubleshooting, and technical implementations. Supported SEO best practices, including site structure, metadata optimization, and search per

Created outbound strategies to identify potential partners; targeted prospective customers to generate sales leads and carried out Google Ads audiences to identify opportunity; managed and met monthly sales targets; negotiated contracts and closed proposals.

Created an outbound strategy to help identify DMI partners worldwide, as well as processes and campaigns to build a high value partner network. Conducted market research in preparation for outbound campaigns. Effectively managed a pipeline of outbound prospects and accurately reported progress through CRM (Salesforce). Managed and met monthly KPIs in terms of leads to opportunity targets. Consulted with universities and colleges who wish to integrate a professional certification into their undergraduate & postgraduate programs.