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I am a Digital Marketer with 6 years of experience in the EdTech and Tech sectors, characterized by a hybrid profile that bridges the gap between brand strategy and technical/creative execution. I manage the entire marketing ecosystem: from SEO strategies and PR campaigns to copywriting, graphic design (Adobe Suite), and Social Media Management. I leverage an AI-augmented workflow (Gemini, Midjourney, Firefly) to deliver high-impact visual and textual content, ensuring a cohesive digital presence.…I am a Digital Marketer with 6 years of experience in the EdTech and Tech sectors, characterized by a hybrid profile that bridges the gap between brand strategy and technical/creative execution. I manage the entire marketing ecosystem: from SEO strategies and PR campaigns to copywriting, graphic design (Adobe Suite), and Social Media Management. I leverage an AI-augmented workflow (Gemini, Midjourney, Firefly) to deliver high-impact visual and textual content, ensuring a cohesive digital presence.

Alexandrina Tochir

Graphic Designer, Marketing Strategist, Social Media Manager, +2

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I am a Digital Marketer with 6 years of experience in the EdTech and Tech sectors, characterized by a hybrid profile that bridges the gap between brand strategy and technical/creative execution. I manage the entire marketing ecosystem: from SEO strategies and PR campaigns to copywriting, graphic design (Adobe Suite), and Social Media Management. I leverage an AI-augmented workflow (Gemini, Midjourney, Firefly) to deliver high-impact visual and textual content, ensuring a cohesive digital presence.…I am a Digital Marketer with 6 years of experience in the EdTech and Tech sectors, characterized by a hybrid profile that bridges the gap between brand strategy and technical/creative execution. I manage the entire marketing ecosystem: from SEO strategies and PR campaigns to copywriting, graphic design (Adobe Suite), and Social Media Management. I leverage an AI-augmented workflow (Gemini, Midjourney, Firefly) to deliver high-impact visual and textual content, ensuring a cohesive digital presence.

Available to hire

I am a Digital Marketer with 6 years of experience in the EdTech and Tech sectors, characterized by a hybrid profile that bridges the gap between brand strategy and technical/creative execution. I manage the entire marketing ecosystem: from SEO strategies and PR campaigns to copywriting, graphic design (Adobe Suite), and Social Media Management. I leverage an AI-augmented workflow (Gemini, Midjourney, Firefly) to deliver high-impact visual and textual content, ensuring a cohesive digital presence.

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Russian

Advanced

Work Experience

Marketing Manager & Graphic Designer at New Tech Academy

January 1, 2021 - Present

I coordinate the academy’s marketing strategy and oversee internal and external workflows. I design and execute the brand’s visual identity, including SM content, PPC visuals, and sales enablement materials, using Adobe Suite and AI tools. I manage the content mix (copywriting, newsletters, social media). I develop the creative direction and video strategy, creating concepts, briefs, and scripts for the partner agency. I create concepts, copy, and visuals for campaigns (Meta, LinkedIn, Google Ads), working closely with a PPC Specialist. I integrate AI tools (Gemini, Genspark, Midjourney, Firefly) to improve efficiency and enhance execution quality.

Head of Marketing at Burlington English Romania

June 1, 2020 - March 1, 2025

Led marketing operations in Romania, taking over as Head of Marketing (June 2022), managing the internal team, external agency, and strategic communication with international HQ. Owned the SEO strategy and content creation for the website and blog; coordinated link-building campaigns and external partnerships. Managed the brand’s presence across social media channels and handled community management and lead communication. Contributed to the accreditation process of courses with the Ministry of Labour, preparing and managing the required documentation.

Marketing Consultant at Selective Dental Clinic (Freelance)

January 1, 2023 - December 1, 2025

Designed visuals and led marketing campaigns; created end-to-end content for website development and SEO.