I am a senior marketing and strategy executive with 19 years of experience in Swiss industry, including 15+ years in leadership roles. I drive growth through corporate strategy, brand transformation, governance structuring and cross-functional leadership within complex, international environments. I excel at bridging long-term strategy with operational execution and maintain a strong executive presence in stakeholder engagement and board‑level communication. I recently completed MIT Sloan Executive Education in AI & Business Strategy to reinforce technology‑driven transformation and long‑term competitive positioning. In my current and prior roles, I partner with CEOs and boards to shape vision, investments and organizational design, while building national and ecosystem partnerships to accelerate growth and innovation.

Florie Maugeon

I am a senior marketing and strategy executive with 19 years of experience in Swiss industry, including 15+ years in leadership roles. I drive growth through corporate strategy, brand transformation, governance structuring and cross-functional leadership within complex, international environments. I excel at bridging long-term strategy with operational execution and maintain a strong executive presence in stakeholder engagement and board‑level communication. I recently completed MIT Sloan Executive Education in AI & Business Strategy to reinforce technology‑driven transformation and long‑term competitive positioning. In my current and prior roles, I partner with CEOs and boards to shape vision, investments and organizational design, while building national and ecosystem partnerships to accelerate growth and innovation.

Available to hire

I am a senior marketing and strategy executive with 19 years of experience in Swiss industry, including 15+ years in leadership roles. I drive growth through corporate strategy, brand transformation, governance structuring and cross-functional leadership within complex, international environments. I excel at bridging long-term strategy with operational execution and maintain a strong executive presence in stakeholder engagement and board‑level communication. I recently completed MIT Sloan Executive Education in AI & Business Strategy to reinforce technology‑driven transformation and long‑term competitive positioning.

In my current and prior roles, I partner with CEOs and boards to shape vision, investments and organizational design, while building national and ecosystem partnerships to accelerate growth and innovation.

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Experience Level

Intermediate

Language

French
Fluent
German
Fluent
English
Fluent
German
Fluent
Spanish; Castilian
Intermediate

Work Experience

CMO & COO – Executive Strategy & CEO Advisory at B-Next Group / ENOVEAS SA
January 1, 2024 - Present
Executive leadership role within a multi-entity industrial group (advanced manufacturing), driving corporate strategy, governance and organizational transformation. Strategic advisor to the CEO and Board on vision, investments and structural development. Co-defined and executed the Group’s roadmap across five industrial entities. Structured governance, executive reporting and cross-company coordination. Ensured alignment between Board, executive leadership and international operations. Led organizational design and enterprise-wide transformation initiatives. Oversaw financial steering with CFO (budget alignment, investment prioritization). Accelerated growth strategy and positioning of ENOVEAS as innovation platform. Built institutional and ecosystem partnerships at national level.
Marketing Manager at Longines Watches
January 1, 2017 - January 1, 2024
Led Swiss market marketing strategy for a global luxury brand. Defined and executed national marketing strategy aligned with global headquarters. Managed multi-million CHF budget, optimizing allocation and ROI. Directed national PR, media strategy and key stakeholder relationships. Developed strategic partnerships and influencer programs. Led Swiss e-commerce launch and growth strategy. Managed and developed a team of 6 marketing professionals.
Marketing & Media Buying Roles at Vulcain Watches; Swatch Group AG; Firstcaution SA; RailAway AG
January 1, 2009 - January 1, 2017
Held progressive marketing and media buying roles, overseeing Swiss and international campaign execution, media strategy and event initiatives.

Education

Artificial Intelligence: Implications for Business Strategy at MIT Sloan School of Management & MIT CSAIL
January 1, 2025 - March 18, 2026
Senior Marketing Professional at Swiss Marketing Association
January 1, 2024 - March 18, 2026
Certificate of Business Administration – Leadership & Sustainability at Robert Kennedy College / University of Cumbria
January 1, 2018 - March 18, 2026
Communication Specialist (Swiss Federal Certificate) at SAWI
January 1, 2012 - March 18, 2026
Management Diploma at University of Applied Sciences
January 1, 2008 - March 18, 2026

Qualifications

Swiss Marketing Certification Examinations (Federal Expert)
January 11, 2030 - March 18, 2026
Senior Marketing Professional
January 1, 2024 - March 18, 2026
Certificate of Business Administration – Leadership & Sustainability
January 1, 2018 - March 18, 2026
Communication Specialist (Swiss Federal Certificate)
January 1, 2012 - March 18, 2026
Management Diploma
January 1, 2008 - March 18, 2026

Industry Experience

Professional Services, Manufacturing, Media & Entertainment, Retail, Software & Internet