Led a team producing SEO-driven blogs and landing pages across three verticals. Delivered 1.59M+ clicks, 58.9M+ impressions and 20,500+ organic leads through search-optimized content in 11.5 months. Secured multiple #1 to #7 SERP rankings during periods of search algorithm volatility. Built SOPs and ran training on keyword mapping, internal linking, and conversion-led copy.

Content Writer & Editor at Feel Good Contacts

July 1, 2023 - March 1, 2025

Created landing pages, blogs, newsletters, and case studies for lead generation; edited/proofread multi-channel assets to improve accuracy, clarity, and SEO compliance.

Founder & Blogger at The Brand Global

February 1, 2020 - January 1, 2022

Built a lifestyle brand with 14k+ Instagram followers; led collaborations with 270+ brands; featured in Amara Ujala, Vistara In-flight Magazine and The Dehradun Street.

Content Writer & Editor at Apeejay Education Society

February 1, 2020 - May 1, 2023

Delivered web content, celebrity interviews, pitches, and email templates; enhanced SEO presence and content discovery for the education sector.

Founder & Mentor at Captain's Defence Academy

August 1, 2017 - March 1, 2019

Founded and mentored the academy; provided 1:1 tutoring for IELTS, TOEFL, PTE, IB DP and spoken English to global learners via Skype/Zoom; coached students on communication, test strategies and English language proficiency.

English Tutor at Learn English with Arˇtro

March 1, 2011 - Present

Tuto red students in basic communication in English; mentored on grammar and pronunciation; supported exam preparation.