Serve as key day-to-day contact for Samsung Mobile's global social accounts across multiple regions; present campaign updates, performance reports, and strategic recommendations to clients and senior stakeholders; lead cross-functional coordination between strategy, creative, production, and regional teams to deliver integrated digital campaigns and product launches; manage campaign timelines, approvals, content validation, and regional rollouts; conduct performance reporting and translate data into optimization strategies; led TikTok growth strategy, increasing engagement by 80% and viewership by 150%; oversee multi-platform content calendars and community management across TikTok, Facebook, and YouTube.

Founder & Digital Marketing Lead at We Are Social (Singapore)

July 1, 2023 - Present

Founded and managed a lifestyle-focused brand, overseeing digital strategy and brand positioning; led influencer sourcing, negotiations, and content coordination; executed paid media across Meta platforms, optimizing ROI; planned and executed brand-led events; managed operating budgets including paid media spend, influencer fees, vendor costs, and event planning expenses; led influencer sourcing, negotiation, and content coordination to drive brand awareness and engagement across international and regional clients in F&B and entertainment sectors.

Casting & Social Media Assistant at Hello Group Pte Ltd

September 1, 2022 - February 1, 2023

Led and supported influencer sourcing for brands including Samsung, Disney, HPB, and UOB; managed client and creator communications to ensure alignment on campaign deliverables; supported social content development, strategy, and publishing across Instagram, TikTok, Facebook, and Telegram; worked in fast-paced multi-client environments supporting integrated digital campaigns.