Hi there! I'm Neha Naeem, a data-driven creative strategist who loves turning complex ideas into clear, compelling digital campaigns. I enjoy blending storytelling with analytics, building campaigns from scratch, and learning new tools on the fly to bring ideas to life. Over the past few years, I've led content and strategy work for remote teams, crafted SEO-friendly copy, and managed CRM-driven marketing initiatives for brands like Unilever and Toyota. I'm excited to bring creative energy, collaborative spirit, and a knack for turning insights into action to new challenges in marketing, product design, and digital storytelling.…

Neha Naeem

Hi there! I'm Neha Naeem, a data-driven creative strategist who loves turning complex ideas into clear, compelling digital campaigns. I enjoy blending storytelling with analytics, building campaigns from scratch, and learning new tools on the fly to bring ideas to life. Over the past few years, I've led content and strategy work for remote teams, crafted SEO-friendly copy, and managed CRM-driven marketing initiatives for brands like Unilever and Toyota. I'm excited to bring creative energy, collaborative spirit, and a knack for turning insights into action to new challenges in marketing, product design, and digital storytelling.…

Available to hire

Hi there! I’m Neha Naeem, a data-driven creative strategist who loves turning complex ideas into clear, compelling digital campaigns. I enjoy blending storytelling with analytics, building campaigns from scratch, and learning new tools on the fly to bring ideas to life.

Over the past few years, I’ve led content and strategy work for remote teams, crafted SEO-friendly copy, and managed CRM-driven marketing initiatives for brands like Unilever and Toyota. I’m excited to bring creative energy, collaborative spirit, and a knack for turning insights into action to new challenges in marketing, product design, and digital storytelling.

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Language

English
Fluent

Work Experience

Project Coordinator (6 Month Contract)
September 1, 2023 - February 1, 2024
Led a short-term project coordinating multi-channel storytelling with the YouTube channel and digital production, experimenting with AI voice technology (Eleven Labs), animation software (Vyond), and editing platforms (CapCut) to bring ideas to life. Collaborated with stakeholders to keep timelines on track and deliver engaging content under tight schedules.
Creative Strategy Analyst at TEXT (Remote)
November 1, 2022 - September 1, 2023
Developed comprehensive strategy plans for five nationwide digital marketing campaigns, leading to a ~5% uplift in consumer conversions. Designed mobile surveys to analyze consumption habits and buyer behavior among a database of 250k+ consumers, generating actionable insights for decision-making. Researched and implemented CRM digital engagement opportunities for brands such as Unilever and Toyota, resulting in an 18% increase in consumer retention. Led strategic copywriting and SEO for App Jaib, boosting download conversions while streamlining email and landing page content for improved user engagement. Achieved the highest conversion rate in a field-sales initiative, launching around 60 products in two months.
Operations Associate at Bench Accounting
July 1, 2019 - October 31, 2020
Managed financial portfolios for 65+ U.S.-based small businesses, ensuring accuracy and client satisfaction. Exceeded KPIs by onboarding 15 additional clients through proactive outreach and client relationship management. Conducted weekly cold outreach campaigns, achieving ~80% tax-season readiness across portfolio accounts. Mentored four new associates, supporting onboarding and team integration.

Education

Bachelor of Arts in Economics at University of British Columbia
January 11, 2030 - January 1, 2019

Qualifications

Chancellor's Scholar - Outstanding International Student Award
January 11, 2030 - March 18, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet