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I'm Karen, a growth-focused Digital Marketing Consultant and Executive Assistant with 7+ years helping founders and high-growth teams across the U.S. I drive lead generation, optimize paid media, and build scalable operating systems that speed decision-making and boost revenue. I partner with leadership to blend hands-on execution (social media, short-form video, funnels, and email) with executive-level operations—calendar management, SOPs, and cross-team coordination—delivering measurable results in fast-paced environments.…I'm Karen, a growth-focused Digital Marketing Consultant and Executive Assistant with 7+ years helping founders and high-growth teams across the U.S. I drive lead generation, optimize paid media, and build scalable operating systems that speed decision-making and boost revenue. I partner with leadership to blend hands-on execution (social media, short-form video, funnels, and email) with executive-level operations—calendar management, SOPs, and cross-team coordination—delivering measurable results in fast-paced environments.

Karen Lynn Cruz

Digital Marketer, Marketing Strategist, Growth Marketer, +4

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I'm Karen, a growth-focused Digital Marketing Consultant and Executive Assistant with 7+ years helping founders and high-growth teams across the U.S. I drive lead generation, optimize paid media, and build scalable operating systems that speed decision-making and boost revenue. I partner with leadership to blend hands-on execution (social media, short-form video, funnels, and email) with executive-level operations—calendar management, SOPs, and cross-team coordination—delivering measurable results in fast-paced environments.…I'm Karen, a growth-focused Digital Marketing Consultant and Executive Assistant with 7+ years helping founders and high-growth teams across the U.S. I drive lead generation, optimize paid media, and build scalable operating systems that speed decision-making and boost revenue. I partner with leadership to blend hands-on execution (social media, short-form video, funnels, and email) with executive-level operations—calendar management, SOPs, and cross-team coordination—delivering measurable results in fast-paced environments.

Available to hire

I’m Karen, a growth-focused Digital Marketing Consultant and Executive Assistant with 7+ years helping founders and high-growth teams across the U.S. I drive lead generation, optimize paid media, and build scalable operating systems that speed decision-making and boost revenue.

I partner with leadership to blend hands-on execution (social media, short-form video, funnels, and email) with executive-level operations—calendar management, SOPs, and cross-team coordination—delivering measurable results in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

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Expert

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Expert

Language

English

Fluent

Work Experience

Digital Marketer / Executive Assistant at Millennium Corporation

December 1, 2022 - December 1, 2025

Led digital marketing execution across social media, content, and campaigns; built structured content calendars and task workflows that reduced campaign turnaround time by 30%; standardized reporting, documentation, and coordination processes to speed executive decision-making; maintained publishing schedules to strengthen brand presence.

Digital Marketing Consultant (Part-Time) at TRAIL

February 1, 2025 - March 1, 2026

Designed and executed end-to-end social media strategies aligned with growth and brand positioning; repurposed long-form content into short-form posts and Reels to expand reach and engagement; analyzed performance metrics to refine strategy and creative direction.

Social Media Manager (Part-time) at Family Law Firm

April 1, 2025 - Present

Led full-funnel digital marketing focused on qualified lead acquisition and brand authority; planned, launched, and optimized Meta (Facebook & Instagram) and TikTok ad campaigns; conducted audience targeting, creative testing, and budget optimization to lower cost per lead and increase conversions; produced and repurposed short-form video creatives.

Chief Operating Officer at Zizzo Group of Companies

April 1, 2022 - April 1, 2024

Oversaw operations, budgeting, people management, and performance reporting across multiple departments; led cross-functional teams of up to 30 staff; implemented KPI tracking and process improvements that significantly increased operational efficiency; partnered directly with executives to streamline workflows and scale internal operations.

Project Team Lead / Marketing & Operations Support at S2T Webint Cybersecurity & Dynamics Therapy Group

March 1, 2022 - April 1, 2023

Led a hybrid team of cybersecurity support staff and social media managers; oversaw production of 240+ content assets; drove 200%+ increase in social media engagement; generated 120 qualified leads, exceeding targets by 100%; achieved 60% average monthly growth in online sign-ups.

Campaign Manager / Media Buyer at Direct Access Marketing

August 1, 2021 - March 1, 2022

Managed multi-channel paid media campaigns for healthcare clinics; optimized budgets, KPIs, and ROI; delivered performance reports to executives; improved campaign efficiency through data-driven targeting and optimization.

Facebook Media Buyer & Funnel Builder at The Underground

March 1, 2020 - July 1, 2021

Built and optimized sales funnels, landing pages, and ad campaigns; conducted A/B testing that improved conversion rates and lead volume across campaigns.