Behavioral Conversion Strategist with over a decade of experience designing marketing systems that align messaging, automation, and customer psychology to drive measurable growth. Specializing in lifecycle marketing and lead psychology, I help organizations transform audience attention into predictable revenue by guiding prospects through intentional decision pathways—from first interaction through conversion and long-term loyalty. My work integrates behavioral insight, CRM automation, and multi-channel campaign strategy to optimize the entire customer journey. I partner with leadership teams to build scalable marketing ecosystems that improve lead quality, strengthen customer relationships, and increase conversion performance.

Behavioral Conversion Strategist with over a decade of experience designing marketing systems that align messaging, automation, and customer psychology to drive measurable growth. Specializing in lifecycle marketing and lead psychology, I help organizations transform audience attention into predictable revenue by guiding prospects through intentional decision pathways—from first interaction through conversion and long-term loyalty. My work integrates behavioral insight, CRM automation, and multi-channel campaign strategy to optimize the entire customer journey. I partner with leadership teams to build scalable marketing ecosystems that improve lead quality, strengthen customer relationships, and increase conversion performance.

Available to hire

Behavioral Conversion Strategist with over a decade of experience designing marketing systems that align messaging, automation, and customer psychology to drive measurable growth.

Specializing in lifecycle marketing and lead psychology, I help organizations transform audience attention into predictable revenue by guiding prospects through intentional decision pathways—from first interaction through conversion and long-term loyalty. My work integrates behavioral insight, CRM automation, and multi-channel campaign strategy to optimize the entire customer journey. I partner with leadership teams to build scalable marketing ecosystems that improve lead quality, strengthen customer relationships, and increase conversion performance.

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Language

English
Fluent

Work Experience

Sr. Director, Marketing & Client Engagement at Advance Media
December 20, 2020 - December 20, 2023
Led strategic marketing initiatives and client growth strategies for health care and professional service organizations, integrating behavioral marketing principles with data-driven campaign execution. Directed multi-channel campaigns across SEO, paid media, automation, content, and event marketing. Implemented CRM-driven lifecycle marketing systems improving lead tracking, nurturing, and conversion efficiency. Designed a behavior-driven CRM lifecycle marketing framework for plastic surgery and med spa practices, contributing to 30%+ revenue growth for participating practices. Drove scalable marketing ecosystems, enhancing lead quality and client engagement.
Regional Manager at Hero Practice Services
June 20, 2019 - October 20, 2021
Oversaw growth strategy and marketing operations for pediatric dental and vision practices across multiple Midwest markets. Designed a localized marketing ecosystem combining community engagement, referral programs, and digital advertising. Improved CRM lead tracking and patient follow-up systems increasing appointment conversions and retention. Analyzed regional performance metrics to refine strategies and strengthen market presence. Trained teams on brand messaging, patient experience standards, and community outreach initiatives.
Global Marketing Strategist at Payless ShoeSource
May 20, 2015 - August 20, 2018
Led global marketing initiatives and client growth strategies for retail and professional services across multiple markets. Translated customer data and behavioral insights into marketing strategy across regions. Analyzed purchase behavior and engagement data to identify trends affecting retail performance and campaign effectiveness. Developed strategic recommendations guiding cross-functional teams in creative, merchandising, and promotions. Partnered with stakeholders to align product positioning and marketing initiatives with customer insights. Contributed to global marketing planning to strengthen customer engagement across markets.

Education

Add your educational history here.

Qualifications

HubSpot Academy Certification
January 1, 2022 - December 31, 2024
Google Career Certificate - Digital Marketing
January 1, 2019 - March 18, 2026
Google Career Certificate - Project Management
January 1, 2019 - March 18, 2026
GoHighLevel Certification
January 1, 2019 - March 18, 2026
ClickUp University Certification
January 1, 2019 - March 18, 2026

Industry Experience

Healthcare, Professional Services, Retail, Non-Profit Organization, Other