Hi! I’m a Product Marketing Manager with 6+ years of experience in fintech, specializing in payments, wallets, and card-based products. Throughout my career, I’ve worked on end-to-end marketing strategies from crafting go-to-market plans, developing compelling messaging, to executing multi-channel campaigns across digital platforms like Meta, Google, and CRM channels. I’ve led various campaigns focused on user acquisition, feature adoption, and customer education, especially in complex areas like fraud prevention, risk, and regulatory compliance (Bank Indonesia & OJK). I’m also experienced in building storytelling-driven content, particularly for B2B audiences translating complex financial products into clear, engaging narratives that resonate with business owners, finance teams, and decision-makers.

Nisrina Tarisa Widarsa

Hi! I’m a Product Marketing Manager with 6+ years of experience in fintech, specializing in payments, wallets, and card-based products. Throughout my career, I’ve worked on end-to-end marketing strategies from crafting go-to-market plans, developing compelling messaging, to executing multi-channel campaigns across digital platforms like Meta, Google, and CRM channels. I’ve led various campaigns focused on user acquisition, feature adoption, and customer education, especially in complex areas like fraud prevention, risk, and regulatory compliance (Bank Indonesia & OJK). I’m also experienced in building storytelling-driven content, particularly for B2B audiences translating complex financial products into clear, engaging narratives that resonate with business owners, finance teams, and decision-makers.

Available to hire

Hi! I’m a Product Marketing Manager with 6+ years of experience in fintech, specializing in payments, wallets, and card-based products.
Throughout my career, I’ve worked on end-to-end marketing strategies from crafting go-to-market plans, developing compelling messaging, to executing multi-channel campaigns across digital platforms like Meta, Google, and CRM channels. I’ve led various campaigns focused on user acquisition, feature adoption, and customer education, especially in complex areas like fraud prevention, risk, and regulatory compliance (Bank Indonesia & OJK).
I’m also experienced in building storytelling-driven content, particularly for B2B audiences translating complex financial products into clear, engaging narratives that resonate with business owners, finance teams, and decision-makers.

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Work Experience

Product Marketing Manager - Paper at Paper
July 1, 2025 - March 1, 2026
Lead go-to-market strategy for new payment features including international supplier payments and credit card pay-in solutions. Plan and execute multi-channel acquisition strategies (Meta Ads, Google Ads, display network campaigns, landing pages). Optimize marketing performance through data analysis, experimentation, and conversion funnel improvements. Achievements include IDR 5B+ monthly TPV from cross-border campaigns; 200 new SME users via paid media and SEO; 35% conversion lift from landing page experiments.
Product Marketing Manager - Wallex at Wallex
November 1, 2023 - July 1, 2025
Led growth and marketing strategy for cross-border payment solutions across Singapore, Indonesia, Malaysia, and Hong Kong, aligning product positioning with regional market opportunities. Conducted market, competitive, and customer insights analytics to refine positioning and support expansion. Implemented data-driven growth experiments to optimize acquisition channels, campaign performance, and engagement. Managed SGD 400K marketing budget for digital acquisition and demand generation; launched ABM in Malaysia generating 25+ qualified opportunities and USD 1M+ pipeline.
Product Marketing Manager - Virgo at Virgo
March 1, 2022 - September 1, 2023
Managed and allocated marketing budgets to support growth initiatives and OKRs. Developed and executed growth strategies to attract new users, increase repeat usage, and improve CLV. Analyzed user behavior, product performance, and funnel metrics to boost retention, repeat transactions, and spend. Led large-scale online and offline activation with 100K+ Alfamart cashiers nationwide, increasing e-wallet adoption; grew user base from 100K to 5M through integrated growth strategies.
Product Marketing Lead - Ovo at OVO
March 1, 2021 - March 1, 2022
Designed and implemented gamification-based loyalty to increase engagement and repeat transactions. Built product propositions and merchant-led marketing initiatives to drive payment usage. Collaborated cross-functionally to align initiatives with product objectives and KPIs. Increased wallet activation ~40% in 6 months; launched Ovo payment integration on Codapay, Google Play, and Lazada, driving IDR 3B+ TPV in the first month.
Retail Planner at Samsung
May 1, 2018 - May 1, 2019
Produced and analyzed SKU/fixture productivity reports; developed and executed retail plans aligned with product and sales strategy. Analyzed retail performance data to optimize product placement and store strategy. Launched 4 Samsung Stores across Indonesia, generating IDR 10B revenue within 2 months.

Education

Bachelor of Economics & Development Studies at Universitas Padjadjaran, Bandung
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Professional Services