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I'm a growth marketing and product leader with 10+ years driving user acquisition, conversion rate optimization, and funnel analysis across streaming, subscription, and digital advertising platforms. I've built and scaled OTT video products from zero to market share and led A/B testing and experimentation frameworks that delivered substantial business impact. I combine deep paid acquisition expertise across search, social, and display with hands-on analytics, AI-enabled automation, and data-driven decision making. I've partnered with cross-functional teams at Google and with agencies to shape go-to-market strategies, optimize onboarding and subscription growth, and surface actionable insights that inform product direction.…I'm a growth marketing and product leader with 10+ years driving user acquisition, conversion rate optimization, and funnel analysis across streaming, subscription, and digital advertising platforms. I've built and scaled OTT video products from zero to market share and led A/B testing and experimentation frameworks that delivered substantial business impact. I combine deep paid acquisition expertise across search, social, and display with hands-on analytics, AI-enabled automation, and data-driven decision making. I've partnered with cross-functional teams at Google and with agencies to shape go-to-market strategies, optimize onboarding and subscription growth, and surface actionable insights that inform product direction.

Sachin Ahuja

Growth Marketer, Marketing Strategist, Project Manager

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I'm a growth marketing and product leader with 10+ years driving user acquisition, conversion rate optimization, and funnel analysis across streaming, subscription, and digital advertising platforms. I've built and scaled OTT video products from zero to market share and led A/B testing and experimentation frameworks that delivered substantial business impact. I combine deep paid acquisition expertise across search, social, and display with hands-on analytics, AI-enabled automation, and data-driven decision making. I've partnered with cross-functional teams at Google and with agencies to shape go-to-market strategies, optimize onboarding and subscription growth, and surface actionable insights that inform product direction.…I'm a growth marketing and product leader with 10+ years driving user acquisition, conversion rate optimization, and funnel analysis across streaming, subscription, and digital advertising platforms. I've built and scaled OTT video products from zero to market share and led A/B testing and experimentation frameworks that delivered substantial business impact. I combine deep paid acquisition expertise across search, social, and display with hands-on analytics, AI-enabled automation, and data-driven decision making. I've partnered with cross-functional teams at Google and with agencies to shape go-to-market strategies, optimize onboarding and subscription growth, and surface actionable insights that inform product direction.

Available to hire

I’m a growth marketing and product leader with 10+ years driving user acquisition, conversion rate optimization, and funnel analysis across streaming, subscription, and digital advertising platforms. I’ve built and scaled OTT video products from zero to market share and led A/B testing and experimentation frameworks that delivered substantial business impact.

I combine deep paid acquisition expertise across search, social, and display with hands-on analytics, AI-enabled automation, and data-driven decision making. I’ve partnered with cross-functional teams at Google and with agencies to shape go-to-market strategies, optimize onboarding and subscription growth, and surface actionable insights that inform product direction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

MarTech & Agentic AI Lead at Assembly Global

June 1, 2025 - February 1, 2026

Designed and deployed AI agents for GA4, GTM, and server-side tagging audits across 20+ client accounts — replacing 1 week of manual work per audit with a 5-minute automated run. Deployed AI agents for campaign reporting, campaign management, and media planning workflows, automating recurring agency operations and improving conversion tracking accuracy. Packaged audit tooling as a sellable agency offering, generating $1M+ incremental revenue across 20+ clients. Built data-driven reporting frameworks surfacing funnel performance and acquisition channel insights for client accounts.

Product Consultant at Fig.1ai

August 1, 2024 - May 1, 2025

Owned full product lifecycle for 3 mobile apps across logistics and fitness domains — from discovery and roadmap through to App Store release. BOLT Club: AI-coached fitness app — zero to App Store in 8 weeks. Designed subscription model with in-app purchase flows, onboarding optimization, and user retention strategy driving early subscriber growth. Built an AI Recruitment Intelligence System with conversion funnel tracking, engagement analytics (Amplitude), and feedback loops that improve quality scoring over time — deployed on Cloudflare Workers with bot detection. Bulkmatic Workflow: digitised field operations for a 300+ driver fleet with document scanning, voice input, and feature flags for zero-downtime rollout. 638+ production builds shipped.

Sr. Program Delivery Lead, Digital Advertising at Google

May 1, 2016 - August 1, 2024

Delivered $50M+ and +10% ROI in business impact by defining and executing paid acquisition strategy and programmatic media roadmaps for top-tier advertising clients across DSP (DV360), CTV, and YouTube inventory. Ran A/B testing and creative experimentation frameworks delivering measurable conversion uplift for key clients across search, social, and display channels. Integrated AI/ML-powered creative intelligence tools into digital media workflows for five major global agencies, improving campaign performance and creative effectiveness. Served as strategic consultant to five agencies and partners, aligning 1st-party data activation strategies touching $5M+ revenue. Used BigQuery, Looker, GA4, and Data Studio to monitor funnel performance and surface market trends informing product direction. Presented data-driven insights in QBRs to VP-level and C-suite stakeholders. Launched a digital sustainability solution that reduced ad emissions by ~5%. Led cross-functional alignment across Engin

Product Manager, Video OTT Platform at Lebara

November 1, 2014 - May 1, 2016

Defined MVP and GTM rollout of subscription streaming platform across 3+ EU markets. Increased user engagement by 15% via omnichannel OTT delivery (iOS, Android, Symbian, Blackberry, Web and CTV), optimizing onboarding and conversion flows. Built KPI dashboards tracking churn, conversion rates, and behavioural insights, prioritised features based on analytics and user feedback. Owned backlog, sprints and release planning under Agile delivery.

Product Lead, Video OTT Platform at Digivive Services

March 1, 2011 - November 1, 2014

Owned the full product lifecycle for nexGTv streaming platform, scaling user base from 0 to 10% market share through growth marketing and targeted content acquisition achieving 20% uplift. Integrated ad-supported and subscription billing APIs and managed multi-platform delivery, optimizing pricing strategy and conversion funnels.

Product Integration Lead, Telecom at Ericsson and Aricent

July 1, 2007 - February 1, 2011

Led product integrations across telecom platforms.