I am a graphic designer specializing in brand strategy, advertising design, and innovation. I am the founder of Martina & Pomelo, an online store that highlights 100% Colombian brands, where I design all visual materials and help shape brand identity. I enjoy learning new things with every project and aim to understand my clients' interests to deliver meaningful, on-brand solutions.

Alejandra Cuello

I am a graphic designer specializing in brand strategy, advertising design, and innovation. I am the founder of Martina & Pomelo, an online store that highlights 100% Colombian brands, where I design all visual materials and help shape brand identity. I enjoy learning new things with every project and aim to understand my clients' interests to deliver meaningful, on-brand solutions.

Available to hire

I am a graphic designer specializing in brand strategy, advertising design, and innovation. I am the founder of Martina & Pomelo, an online store that highlights 100% Colombian brands, where I design all visual materials and help shape brand identity. I enjoy learning new things with every project and aim to understand my clients’ interests to deliver meaningful, on-brand solutions.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Founder / Designer at Inversiones de Moda y Diseño - INMODI SAS (Martina & Pomelo)
January 1, 2013 - December 31, 2021
Managed and developed all graphic materials for Martina & Pomelo, an online store focused on selling accessories and products from 100% Colombian brands. Responsible for internal and external corporate communications and establishing brand identity.
Social Media Manager at C.I Interamerican Conminas SAS
November 1, 2012 - September 30, 2013
Freelance: Manejo de redes sociales de la panadería PANGO.
Freelance Web & Social Media Manager at Loopa SAS
September 1, 2019 - October 31, 2023
Freelance: Managed the website and social media for Sibs Mascotas Veterinary Clinic.
Freelance Graphic Designer at SIBLING S.A.S
October 1, 2021 - April 30, 2022
Designed graphic pieces for social media and the website of El Heraldo.
Freelance Designer at El Heraldo S.A.
March 1, 2021 - August 31, 2021
Designed marketing materials and managed social media.
Freelance Designer at INTERTAXBLOCK
January 1, 2013 - January 1, 2013
Redesigned basic stationery for a medical ultrasound company.
Freelance Graphic Designer at ECOFETAL - Riohacha
January 1, 2011 - December 31, 2011
Designed advertising materials for a political campaign.

Education

Master’s Degree in Advertising Design and Brand Communication Innovation (Online Master’s Program - Double Degree) at ESCUELA SUPERIOR DE DISEÑO DE BARCELONA / UNIVERSIDAD INTERNACIONAL DE VALENCIA
November 1, 2020 - February 1, 2021
Digital Production for Print and Electronic Media Technology at CODERHOUSE
January 1, 2009 - January 1, 2012
Professional Degree in Graphic Design at UNIVERSIDAD JORGE TADEO LOZANO
January 1, 2005 - January 1, 2009

Qualifications

Digital Marketing - Community Management and Advertising
January 1, 2017 - January 1, 2018

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet