I am Terrence Tan, a photographer, creative director, and content producer with over 40 years in the visual industry. I specialize in lifestyle photography that brings spaces to life and have a keen eye for mood, detail, and narrative—essential for real estate marketing and brand storytelling. I’m seeking a part-time photography role to contribute my styling, composition, and lighting expertise to elevate property listings and lifestyle campaigns. I’ve built ICE INC into a versatile, award-winning creative hub, leading photography, video production, and storytelling across diverse clients. My career includes leadership roles at M&C Saatchi Singapore and DDB Worldwide, where I helped grow brands, win awards, and shape compelling campaigns. I bring a collaborative, editorial mindset and a track record of delivering polished visuals that resonate with audiences and reinforce brand identity.

Terrence Tan

I am Terrence Tan, a photographer, creative director, and content producer with over 40 years in the visual industry. I specialize in lifestyle photography that brings spaces to life and have a keen eye for mood, detail, and narrative—essential for real estate marketing and brand storytelling. I’m seeking a part-time photography role to contribute my styling, composition, and lighting expertise to elevate property listings and lifestyle campaigns. I’ve built ICE INC into a versatile, award-winning creative hub, leading photography, video production, and storytelling across diverse clients. My career includes leadership roles at M&C Saatchi Singapore and DDB Worldwide, where I helped grow brands, win awards, and shape compelling campaigns. I bring a collaborative, editorial mindset and a track record of delivering polished visuals that resonate with audiences and reinforce brand identity.

Available to hire

I am Terrence Tan, a photographer, creative director, and content producer with over 40 years in the visual industry. I specialize in lifestyle photography that brings spaces to life and have a keen eye for mood, detail, and narrative—essential for real estate marketing and brand storytelling. I’m seeking a part-time photography role to contribute my styling, composition, and lighting expertise to elevate property listings and lifestyle campaigns.

I’ve built ICE INC into a versatile, award-winning creative hub, leading photography, video production, and storytelling across diverse clients. My career includes leadership roles at M&C Saatchi Singapore and DDB Worldwide, where I helped grow brands, win awards, and shape compelling campaigns. I bring a collaborative, editorial mindset and a track record of delivering polished visuals that resonate with audiences and reinforce brand identity.

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Language

English
Fluent

Work Experience

Creative Director and Director of Photography at ICE INC
January 1, 2011 - Present
Founded ICE INC in 2011, driving the agency's vision and capabilities in advertising, branding, photography, and video. Led concepting, production, direction, and scripting of TVCs and content videos for clients including MediaCorp Radio, MediaCorp Saving Gaia, SK Jewellery, Beautex, and Youguth Probiotics. Spearheaded diversification by establishing FIRE INC in 2018 to streamline production and expand offerings in photography and video.
Creative Director at M&C Saatchi Singapore
January 1, 2002 - January 1, 2005
Led M&C Saatchi Singapore to recognition with Gold awards at Ad Fest and the Singapore Creative Circle; instrumental in transforming the agency into a recognized creative powerhouse and contributing to the agency's ranking among the Top 30 hottest agencies in Asia (Campaign Brief Asia, 2004).
Creative Director at DDB Worldwide
January 1, 2005 - January 1, 2011
Played a pivotal role in creating award-winning campaigns, including co-directing and art directing three branding TVCs and print campaigns for the Republic of Singapore Air Force recruitment; garnered numerous advertising awards and viewer's choice recognition during tenure.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Other