I'm a social-first storyteller and community builder who leads organic strategy end-to-end—from roadmap to real-time execution. I spot the moments that matter across TikTok, Instagram, and Reddit, turn product launches and cultural trends into platform-native content, and keep a balanced, trend-responsive calendar that drives conversation and loyalty. Over the past decade I’ve grown and managed a vibrant online coaching community to 30,000+ followers, turning participation into trust through interactive programs and creator-style content. I’ve published 100+ articles and multiple recipe eBooks, pairing SEO with short-form video to educate, entertain, and convert. I’m comfortable jumping into live coverage as I am repurposing a narrative across formats, always with a test‑and‑learn mindset. I bring organic social strategy, UGC‑style creation, content calendar ownership, community engagement, and employee advocacy. I collaborate with Brand, Comms, and Product to make campaigns social-first (not bolted on), and I use social listening and analytics to optimize performance and raise the bar—continuously. I also bring wellness expertise (Metabolic Effect L3; Precision Nutrition L2), which gives me a unique lens on cultural relevance, human motivation, and authentic storytelling. If you’re looking for someone who can move fast, think creatively, and build communities that last, let’s connect.

Cristina Powell

I'm a social-first storyteller and community builder who leads organic strategy end-to-end—from roadmap to real-time execution. I spot the moments that matter across TikTok, Instagram, and Reddit, turn product launches and cultural trends into platform-native content, and keep a balanced, trend-responsive calendar that drives conversation and loyalty. Over the past decade I’ve grown and managed a vibrant online coaching community to 30,000+ followers, turning participation into trust through interactive programs and creator-style content. I’ve published 100+ articles and multiple recipe eBooks, pairing SEO with short-form video to educate, entertain, and convert. I’m comfortable jumping into live coverage as I am repurposing a narrative across formats, always with a test‑and‑learn mindset. I bring organic social strategy, UGC‑style creation, content calendar ownership, community engagement, and employee advocacy. I collaborate with Brand, Comms, and Product to make campaigns social-first (not bolted on), and I use social listening and analytics to optimize performance and raise the bar—continuously. I also bring wellness expertise (Metabolic Effect L3; Precision Nutrition L2), which gives me a unique lens on cultural relevance, human motivation, and authentic storytelling. If you’re looking for someone who can move fast, think creatively, and build communities that last, let’s connect.

Available to hire

I’m a social-first storyteller and community builder who leads organic strategy end-to-end—from roadmap to real-time execution. I spot the moments that matter across TikTok, Instagram, and Reddit, turn product launches and cultural trends into platform-native content, and keep a balanced, trend-responsive calendar that drives conversation and loyalty.

Over the past decade I’ve grown and managed a vibrant online coaching community to 30,000+ followers, turning participation into trust through interactive programs and creator-style content. I’ve published 100+ articles and multiple recipe eBooks, pairing SEO with short-form video to educate, entertain, and convert. I’m comfortable jumping into live coverage as I am repurposing a narrative across formats, always with a test‑and‑learn mindset. I bring organic social strategy, UGC‑style creation, content calendar ownership, community engagement, and employee advocacy. I collaborate with Brand, Comms, and Product to make campaigns social-first (not bolted on), and I use social listening and analytics to optimize performance and raise the bar—continuously. I also bring wellness expertise (Metabolic Effect L3; Precision Nutrition L2), which gives me a unique lens on cultural relevance, human motivation, and authentic storytelling. If you’re looking for someone who can move fast, think creatively, and build communities that last, let’s connect.

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Language

English
Fluent

Work Experience

Loan Consultant at AAXA Discount Mortgage
January 1, 2003 - December 31, 2004
Originated mortgages for home purchases, refinance, new home construction, and land acquisition. Assembled all required documentation for processing and underwriting on each transaction, and prepared and presented all related deal points when required.
Senior Loan Officer at Atlantic Bay Mortgage Group
June 1, 2004 - September 30, 2005
Demonstrated ability to provide comprehensive support for executive-level staff; excelled at scheduling meetings and managing all essential tasks. Solidified contacts with local realtors, contractors, financial advisors, and other referral sources and met all potential borrowers, and inspected all properties for requested financing. Assembled all required documentation for processing and underwriting on each transaction, and prepared and presented all related deal points to Loan Committee when required.
Originator / Loan Officer at Paragon Mortgage Corporation
September 1, 2005 - September 30, 2008
Originated mortgages for home purchases, refinance, new home construction, and land acquisition. Maintained pipeline of clients and developed successful marketing strategies to establish customers for life; focused on meeting and/or exceeding deadlines; Highest Producing Loan Originator for 2007; Funded $50 million in new client loans.
Contract Employee - Transition Coordinator at Wells Fargo Home Mortgage
June 1, 2009 - February 28, 2010
Contract employee dedicated to facilitate the transition from Wachovia to Wells Fargo Home Loans.
Agent Closing Coordination Specialist at 1-800-BONDSMAN
June 1, 2010 - August 31, 2013
Administrative and coordination support for bail bond services, including scheduling, client communications, and outreach across multiple locales.
Freelance Research Consultant at Self-Employed
January 1, 2013 - Present
Conduct research to identify new client opportunities, supporting business development efforts across hospitality and service industries. Delivered insights that informed territory strategies, strengthened client relationships, and supported proposal development and new business opportunities. Coordinated follow-up communication, maintained organized documentation, and ensured timely responses to client inquiries and project needs. Presented findings and capabilities to clients in a clear, professional manner, supporting the development of new engagements and long-term partnerships. Managed multiple projects simultaneously, demonstrating strong prioritization and adaptability in fast-paced environments. Collaborated with diverse stakeholders to ensure alignment, accuracy, and high-quality deliverables.
Marketing Research Analyst / Community Manager / Nutrition Coach at BioTRUST Nutrition
March 1, 2014 - December 31, 2025
Generated new leads and engagement opportunities through targeted outreach, relationship-building, and consistent follow-up across a 30,000-member online community. Scheduled meetings, coordinated communications, and maintained detailed tracking of engagement. I’m a social-first storyteller and community builder who leads organic strategy end-to-end—from roadmap to real-time execution. I spot the moments that matter across TikTok, Instagram, and Reddit, turn product launches and cultural trends into platform-native content, and keep a balanced, trend-responsive calendar that drives conversation and loyalty. Over the past decade I’ve grown and managed a vibrant online coaching community to 30,000+ followers, turning participation into trust through interactive programs and creator-style content. I’ve published 100+ articles and multiple recipe eBooks, pairing SEO with short-form video to educate, entertain, and convert. I’m as comfortable jumping into live coverage as I am rep

Education

Bachelor of Arts at George Mason University
January 1, 1998 - January 1, 2001

Qualifications

Metabolic Effect L3
January 11, 2030 - March 19, 2026
Precision Nutrition L2
January 11, 2030 - March 19, 2026

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment, Healthcare, Education