I’m a social-first storyteller and community builder who leads organic strategy end-to-end—from roadmap to real-time execution. I spot the moments that matter across TikTok, Instagram, and Reddit, turn product launches and cultural trends into platform-native content, and keep a balanced, trend-responsive calendar that drives conversation and loyalty.
Over the past decade I’ve grown and managed a vibrant online coaching community to 30,000+ followers, turning participation into trust through interactive programs and creator-style content. I’ve published 100+ articles and multiple recipe eBooks, pairing SEO with short-form video to educate, entertain, and convert. I’m comfortable jumping into live coverage as I am repurposing a narrative across formats, always with a test‑and‑learn mindset. I bring organic social strategy, UGC‑style creation, content calendar ownership, community engagement, and employee advocacy. I collaborate with Brand, Comms, and Product to make campaigns social-first (not bolted on), and I use social listening and analytics to optimize performance and raise the bar—continuously. I also bring wellness expertise (Metabolic Effect L3; Precision Nutrition L2), which gives me a unique lens on cultural relevance, human motivation, and authentic storytelling. If you’re looking for someone who can move fast, think creatively, and build communities that last, let’s connect.
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