Available to hire
I’m Olivera Ojdanic, a senior growth and revenue leader with 20+ years of experience driving customer acquisition, lifecycle optimization, CRO, and data-driven growth. I own CAC, LTV, churn, payback, and contribution margin across multimillion-dollar portfolios and have built high-velocity experimentation engines and durable growth systems that compound over time.
I thrive in cross-functional teams, partner closely with Sales, Product, and Engineering, and focus on scalable growth programs that deliver profitable, lasting impact. I enjoy translating complex data into clear strategies, empowering teams, and continuously optimizing the funnel from awareness to retention.
Language
English
Fluent
Work Experience
Director of Marketing at PowerPak
January 1, 2025 - PresentOwn the eCommerce P&L and growth strategy for PowerPak’s ecommerce business, leading acquisition, lifecycle marketing, pricing, and conversion optimization to drive profitable growth.
Fractional Marketing Leader at Pfister Energy
November 1, 2023 - January 1, 2025Established B2B GTM strategy, positioning renewable energy solutions for enterprise and mid-market buyers. Built scalable demand programs across LinkedIn, PPC, SEO, and ABM, increasing qualified leads by 26%. Developed sales enablement assets (case studies, white papers, collateral), improving sales conversion by 25%. Partnered with Sales leadership to refine ICPs, messaging, and lead handoff processes.
Growth Strategist at MyRegistry.com
November 1, 2023 - January 1, 2025Spearheaded growth strategy across digital, influencer, and email channels, driving a 52% increase in new user signups. Drove funnel experimentation and optimization, delivering a 250% lift in website conversion rates. Improved lifecycle performance through AI-driven personalization, lifting email engagement by 50% and customer LTV. Directed the GTM relaunch of the mobile app resulting in a 10× increase in app installs. Defined and launched the B2B product roadmap for a Shopify app targeting SMBs, increasing adoption by 40% and driving 10% MoM growth in freemium signups.
VP, Marketing (Rehired) at magicJack/YMax Corp.
January 1, 2019 - July 1, 2023Restructured pricing, packaging, and campaign strategy across consumer and business lines to restore growth momentum, delivering 22% EBITDA growth in year one. Boosted monthly subscription-attached device sales 100% through revamped acquisition campaigns across Google PPC/PMax, SEO, and Meta, setting new performance benchmarks with a one-month payback. Reduced churn to 1.9% across 2M active subscriptions through onboarding improvements and lifecycle retention programs. Increased ARR by $5M+ via audience segmentation and lifecycle marketing while sustaining a 5:1 LTV:CAC ratio. Redesigned the checkout funnel, driving a 55% lift in online conversion and expanding retailer partnerships with Amazon, Target, and Best Buy.
Director, Marketing at Credo Mobile
January 1, 2021 - PresentLed a high-performing team of 8, owning acquisition, conversion, and retention. Scaled paid search, social, SEO, and affiliate programs, increasing subscriber growth 60%. Implemented CRM and lifecycle programs across email and SMS, improving engagement, conversion, and LTV.
Head of Marketing (Contract) at PeerStream (formerly Snap Interactive)
November 1, 2017 - December 1, 2018Led acquisition and retention for subscription-based dating and social platforms. Managed $1M/month in performance marketing spend across paid search, social, SEO, affiliates, and mobile UA. Extended subscriber lifespan from 4 to 7 months, increasing LTV by 11% through lifecycle segmentation. Rebuilt subscription monetization and lead-gen economics, generating $2.25M+ in year-one revenue.
Director, Marketing at magicJack VocalTec
June 1, 2014 - April 1, 2017Led acquisition, retention, and monetization strategy for a $90M+ subscription VoIP portfolio, supporting consumer & mobile products and contributing to P&L performance and profitability. Directed a team of 6 and agency partners, driving acquisition across Paid Search, Paid Social, and DRTV, increasing monthly sales and reducing CPGA by 90% on a $3M/month budget. Reduced churn 30% and increased renewal revenue from $85M to $92M ARR through segment-based retention strategies across 2.1M active subscriptions. Increased conversion rates from 0.7% to 2.5% via multivariate pricing, A/B experimentation, and checkout funnel optimization. Built retail marketing programs and training supporting big-box partners including Walmart and Target.
Director, Mobile Marketing at magicJack VocalTec
January 1, 2011 - June 1, 2014Led launch of magicJack iOS and Android apps, achieving 15M+ downloads and generating $10M ARR. Managed mobile acquisition campaigns, increasing new monthly subscribers by 25%. Implemented push notification lifecycle programs driving incremental revenue through premium features. Led App Store Optimization (ASO) initiatives improving keyword rankings and organic installs. Designed freemium monetization strategy converting 10% of 2.5M free users into paid subscribers.
Director, Product Marketing at ooVoo Video Chat
March 1, 2011 - June 1, 2014Led product marketing and growth strategy during rapid startup expansion, helping scale the platform to 150M+ global users. Spearheaded the launch of ooVoo’s first iOS and Android apps, acquiring 4M users in the first 90 days. Drove 30% growth in app downloads, 25% increase in registrations, and +11% lift in activation rates. Led cross-functional teams to launch high-impact product features, scaling engagement to 18M video minutes per month.
Education
B.B.A. Marketing & Media Communications at Baruch College, New York
January 11, 2030 - June 1, 2001Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
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