Lifecycle and Retention Marketer at Self-employed / Independent content creator

Tripled monthly revenue in the first year by testing and scaling what worked in subscriber acquisition, retention, and monetization. Increased engagement 10x by scheduling content at peak times and doubling down on top-performing channels. Positioned their brand to stand out in a crowded market, in part by adding a pledge to donate 1% of earnings. Tracked subscriber retention, conversion, and earnings in a custom spreadsheet to decide which content and monetization experiments to run next.

Associate Product Manager at New Wave Foods

Remote plant-based seafood startup. Analyzed and contributed to product strategy, growth experiments, and feature prioritization; built dashboards to track metrics and inform prioritization.

Marketing Associate at Sprinly

Built and optimized dozens of email marketing automations to acquire, re-engage, and retain thousands of subscribers. Analyzed customer data and ran A/B tests to find best-performing messages and channels for budget allocation.

Volunteer Growth Marketing Analyst at Impact Focused Education

Online education nonprofit; analyzed metacampaign performance and made recommendations on attribution, creative, placements, segmentation, and messaging.