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I'm Nat Cook, a visual creative with 10+ years across agency, in-house, and freelance. I specialise in art direction, branding, and spatial design, crafting bold, story-led campaigns that bring visual worlds to life across print, digital, and installations. I excel at ideation, typography, and building immersive visual systems for brands and spaces. My work spans global campaigns, retail experiences, and live installations for clients like LUSH, Vans, Dr. Martens, Brompton Bikes, and Studio XAG.…I'm Nat Cook, a visual creative with 10+ years across agency, in-house, and freelance. I specialise in art direction, branding, and spatial design, crafting bold, story-led campaigns that bring visual worlds to life across print, digital, and installations. I excel at ideation, typography, and building immersive visual systems for brands and spaces. My work spans global campaigns, retail experiences, and live installations for clients like LUSH, Vans, Dr. Martens, Brompton Bikes, and Studio XAG.

Nat Cook

Art Director, Creative Director, Graphic Designer, +3

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I'm Nat Cook, a visual creative with 10+ years across agency, in-house, and freelance. I specialise in art direction, branding, and spatial design, crafting bold, story-led campaigns that bring visual worlds to life across print, digital, and installations. I excel at ideation, typography, and building immersive visual systems for brands and spaces. My work spans global campaigns, retail experiences, and live installations for clients like LUSH, Vans, Dr. Martens, Brompton Bikes, and Studio XAG.…I'm Nat Cook, a visual creative with 10+ years across agency, in-house, and freelance. I specialise in art direction, branding, and spatial design, crafting bold, story-led campaigns that bring visual worlds to life across print, digital, and installations. I excel at ideation, typography, and building immersive visual systems for brands and spaces. My work spans global campaigns, retail experiences, and live installations for clients like LUSH, Vans, Dr. Martens, Brompton Bikes, and Studio XAG.

Available to hire

I’m Nat Cook, a visual creative with 10+ years across agency, in-house, and freelance. I specialise in art direction, branding, and spatial design, crafting bold, story-led campaigns that bring visual worlds to life across print, digital, and installations.

I excel at ideation, typography, and building immersive visual systems for brands and spaces. My work spans global campaigns, retail experiences, and live installations for clients like LUSH, Vans, Dr. Martens, Brompton Bikes, and Studio XAG.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Lead at LUSH Cosmetics

October 1, 2014 - October 1, 2017

Leading global campaign creative for one of the world’s most recognisable retail brands, reporting directly to Digital Director. Driving work end-to-end from concept to production across flagship window installations, print, and retail campaigns, while developing the team and partnering with charities including Reprieve and All Out.

Senior Art Director at Thinking Juice

October 1, 2017 - September 1, 2019

Steering campaigns end-to-end for Vans, Dr. Martens, Barbour, and Roberts Radio, responsible for concept, look and feel, and delivery across digital and print.

Creative Director at Culture Hustle

September 1, 2019 - December 1, 2020

Leading the art department for artist Stuart Semple’s brand, overseeing product releases, packaging, digital campaigns, and large-scale installations, including branding for the world’s first digital gallery.

Freelance Creative at Heynatcook.com

January 1, 2021 - April 1, 2024

Set and spatial design, art direction, and shoot styling for agencies and independent brands. Clients included Brompton Bikes, Naim Audio, Bowers & Wilkins, Dr. Martens, and Studio XAG (retail windows for Lululemon, Adidas, Made.com, H&M).

Visiting Lecturer at AUB

January 1, 2024 - April 1, 2024

Visiting Lecturer BA Hons Fashion Branding & Communication.

Senior Digital Art Director at Joseph Joseph

April 1, 2024 - July 1, 2025

Leading art direction, highlighting Joseph Joseph’s global Christmas campaign across paid social, email, and digital. The campaign drove £2.9m in demand (+23% YoY), contributing 35% of total December revenue, with the Christmas landing page delivering 59% higher conversion rates than the rest of the site.

Freelance Creative at Heynatcook.com

July 1, 2025 - Present

Returning to graphic design and branding, helping small businesses find their visual voice. Working across identity, social media, print and packaging.

Visiting Lecturer, BA Hons Fashion Branding & Communication at Arts University Bournemouth (AUB)

October 1, 2017 - September 1, 2019

Delivered lectures and workshops in fashion branding and communication, supporting students to develop design thinking and branding strategies.