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I am a multidisciplinary designer based in New York City with a focus on branding, packaging, editorial design, and illustration. I craft cohesive visual systems across print and digital platforms, collaborating with cross-functional teams to translate brand stories into engaging experiences. My work spans fashion-forward magazine visuals, retail packaging, and exhibition design. I thrive in fast-paced, collaborative environments and enjoy turning complex concepts into accessible, visually compelling solutions.…I am a multidisciplinary designer based in New York City with a focus on branding, packaging, editorial design, and illustration. I craft cohesive visual systems across print and digital platforms, collaborating with cross-functional teams to translate brand stories into engaging experiences. My work spans fashion-forward magazine visuals, retail packaging, and exhibition design. I thrive in fast-paced, collaborative environments and enjoy turning complex concepts into accessible, visually compelling solutions.

Lan Wang

Illustrator, Designer, Brand Designer, +2

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I am a multidisciplinary designer based in New York City with a focus on branding, packaging, editorial design, and illustration. I craft cohesive visual systems across print and digital platforms, collaborating with cross-functional teams to translate brand stories into engaging experiences. My work spans fashion-forward magazine visuals, retail packaging, and exhibition design. I thrive in fast-paced, collaborative environments and enjoy turning complex concepts into accessible, visually compelling solutions.…I am a multidisciplinary designer based in New York City with a focus on branding, packaging, editorial design, and illustration. I craft cohesive visual systems across print and digital platforms, collaborating with cross-functional teams to translate brand stories into engaging experiences. My work spans fashion-forward magazine visuals, retail packaging, and exhibition design. I thrive in fast-paced, collaborative environments and enjoy turning complex concepts into accessible, visually compelling solutions.

Available to hire

I am a multidisciplinary designer based in New York City with a focus on branding, packaging, editorial design, and illustration. I craft cohesive visual systems across print and digital platforms, collaborating with cross-functional teams to translate brand stories into engaging experiences.

My work spans fashion-forward magazine visuals, retail packaging, and exhibition design. I thrive in fast-paced, collaborative environments and enjoy turning complex concepts into accessible, visually compelling solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Intermediate

Work Experience

Digital Media Design Intern at L'OFFICIEL China

May 1, 2024 - August 31, 2024

Extended print publication designs into adaptable digital formats and supported ongoing visual maintenance across social media platforms, ensuring an aligned digital visual identity reflecting the magazine’s core system while evolving for digital editorial content. Designed cover systems and modular templates for digital editorial columns, introducing fresh visual directions while maintaining brand consistency and a high-fashion sensibility.

Part-time Graphic Designer at FUCEAN

February 1, 2024 - Present

Created graphic assets and maintained brand visuals across marketing materials and digital assets, supporting ongoing design tasks and brand consistency.

Part-time Packaging & Brand Designer at ETech Premier (Toptech International)

September 1, 2025 - December 31, 2025

Designed packaging systems and visual system for a holistic health lifestyle brand, enabling consistent brand expression across product lines and retail presentations; created retail pitch decks bridging brand strategy and product development; collaborated with cross-functional teams to align brand story and user scenarios.

Packaging Designer (Freelance) at KYO MART

November 1, 2025 - November 30, 2025

Designed gift box and packaging systems that elevate everyday products into gift-able experiences, extending existing brand assets into a refined and cohesive packaging language; collaborated closely with the client to ensure visual consistency and align with a Japanese-inspired brand tone.

Visual Designer at School of Visual Arts (SVA)

October 1, 2025 - October 31, 2025

Flow at a Slow Pace exhibition: Extended the exhibition’s visual system across OOH, printed materials, and promotional touchpoints; translated curatorial concepts of slowness, self-care, and emotional flow into a unified, accessible visual language; designed audience-facing materials to support public communication with a focus on accessibility and mindful engagement.

Lead Brand Visual Designer at CAVE CANEM

April 1, 2024 - August 31, 2024

Led visual direction through exhibitions, artist events, and digital platforms, maintaining consistent brand positioning and cohesive visual expression across physical and online touchpoints; designed and maintained the organization’s website and brand applications.

Illustrator (Freelance) at Tencent

May 1, 2021 - August 31, 2021

Entrusted by Tencent’s partner, contributed to a digital illustration production project for anti-fraud operations at Beijing Wangfujing Subway Station, handling contracts and collaboration details.

Visual Designer at RECOGNITION Better Period (Formerly Period Pride)

May 1, 2024 - Present

Extended brand visuals across digital and physical applications, adapting the core visual system for collaborations with NGOs and local communities; led visuals for public events, pop-ups, and campaigns addressing gender equity and menstrual health.

Visual Designer at Better Period / Period Pride

May 1, 2024 - Present

Led overall brand visual direction, defined core visual system, and guided brand extensions across illustration, graphics, packaging, and digital assets.