Available to hire
Hi, I’m Safa Azul, a multimedia professional focused on film, video, and storytelling across education, branding, and digital media. I blend production, editing, and communications to craft engaging content that helps organizations reach and resonate with their audiences.
From my short film Bagan to educational video series and brand campaigns, I enjoy collaborating across disciplines to turn concepts into polished visuals and clear messages that matter.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Malay
Fluent
English
Fluent
Work Experience
Communications Executive at Asia School of Business
May 1, 2025 - PresentFacilitated research center activities including event organization, invites dissemination, ticketing setup, social media management, copywriting, website updates, and ad-hoc communications support. Served as Marketing Designer for center branding (infographics, booklets, buntings, event materials, posters). Led branding for the Conference for Refugee Studies and Forced Migration 2026, coordinating with a branding designer. As Social Media Lead for the ASEAN Research Center, designed a year-long plan for academic dissemination and engagement. Produced flagship videos with storyboarding, scripting, voice talent sourcing, and liaising with external vendors. Conducted researcher interviews and authored writeups for ASB’s annual research review e-book.
Program Associate at Asia School of Business
June 1, 2024 - March 1, 2025Managed production of over 60 educational videos for RYSE Online, an entrepreneurship course for Malaysian youth. Oversaw scheduling, shooting, and editing; redesigned learning slides and scripts; led the RYSE Online team to meet deadlines and quality standards. Hosted webinars to enhance career knowledge and employability for graduates.
Founder at Gleami Cosmetics
May 1, 2019 - PresentFounded and managed an inclusive cosmetics brand, now produced by a Malaysian manufacturer. Conducted shoots and designed packaging, ads, and social media posts; secured consignment deals with local stores and expanded to two physical locations. Wrote articles and social posts on inclusivity and sustainability; managed pop-up events and product logistics; built collaborations with key opinion leaders to promote brand presence.
Video Content Creator at Fishermen Integrated
August 1, 2023 - March 1, 2024Assisted planning, shooting, and editing promotional social media video content for multiple clients (Kimball, Friso Gold, Dutch Lady). Kept up with social media trends to maximize engagement and created pitch decks focused on growth and buzz for clients.
Video Editor cum Videographer at REV Media (JUICE)
August 1, 2021 - August 1, 2023Created and edited simplified news and feature videos with a total viewership exceeding 1 million. Helped grow the TikTok presence from 0 to 20K followers, designed social media templates, and supported shoots for event coverage and interviews.
Education
Foundation in Arts at International University of Malaysia - Wales
May 1, 2016 - May 1, 2017Bachelor of Cinematic Arts at Multimedia University
November 1, 2017 - October 1, 2020Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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