Hi, I’m David Chen, a performance-driven paid media strategist and digital marketing professional with a track record of scaling eCommerce and lead-generation campaigns through data-driven, multi-channel approaches. I excel at building cross-functional partnerships, optimizing funnels, and delivering measurable ROI via rigorous testing, analytics, and optimization. I partner with ambitious teams to expand channels (including YouTube and TikTok), refine ad portfolios, and drive sustainable growth while maintaining a laser focus on KPI achievement. I thrive in fast-paced environments, lead diverse teams, and openly share insights to inform strategy and mentorship. I’m excited to bring value to organizations aiming to scale efficiently in today’s competitive digital landscape.

Hi, I’m David Chen, a performance-driven paid media strategist and digital marketing professional with a track record of scaling eCommerce and lead-generation campaigns through data-driven, multi-channel approaches. I excel at building cross-functional partnerships, optimizing funnels, and delivering measurable ROI via rigorous testing, analytics, and optimization. I partner with ambitious teams to expand channels (including YouTube and TikTok), refine ad portfolios, and drive sustainable growth while maintaining a laser focus on KPI achievement. I thrive in fast-paced environments, lead diverse teams, and openly share insights to inform strategy and mentorship. I’m excited to bring value to organizations aiming to scale efficiently in today’s competitive digital landscape.

Available to hire

Hi, I’m David Chen, a performance-driven paid media strategist and digital marketing professional with a track record of scaling eCommerce and lead-generation campaigns through data-driven, multi-channel approaches. I excel at building cross-functional partnerships, optimizing funnels, and delivering measurable ROI via rigorous testing, analytics, and optimization. I partner with ambitious teams to expand channels (including YouTube and TikTok), refine ad portfolios, and drive sustainable growth while maintaining a laser focus on KPI achievement.

I thrive in fast-paced environments, lead diverse teams, and openly share insights to inform strategy and mentorship. I’m excited to bring value to organizations aiming to scale efficiently in today’s competitive digital landscape.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Senior Media Buyer / Paid Media Strategist & Client Success Concierge at Creator Ads (Agency)
November 1, 2022 - Present
Led data-driven paid media initiatives, strategizing and executing targeted marketing campaigns to drive lead generation and customer acquisition. Implemented robust tracking and analytics (GA4, Google Sheets, Looker Studio, Zapier) to measure campaign effectiveness and optimize funnels. Built and optimized Google Ads and Facebook Ads campaigns; collaborated with creative teams to drive multi-channel success.
Marketing Lead at Horizons Digital Marketing (Agency)
September 1, 2020 - November 1, 2022
Managed and guided the marketing team to deliver concise digital marketing actions; developed and executed SEO and SEM strategies; led data-driven optimization and reporting; provided strategic guidance to clients to achieve KPI targets.
Marketing & Web Optimization Specialist at Optimize Web Media Marketing (Agency)
August 1, 2018 - July 1, 2019
Optimized digital marketing campaigns; supported multi-channel advertising and creative testing; collaborated with cross-functional teams to improve performance.
Remote / Freelance Digital Marketing Contractor at Creator Ads (Agency)
June 1, 2023 - Present
Contract-based digital marketing work, including strategy development, funnel optimization, and campaign execution for clients; focused on rapid experimentation and ROI improvements.

Education

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Qualifications

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Industry Experience

Software & Internet, Retail, Professional Services