Hi, I’m Nicole Torres Vargas, a marketing leader based in Barcelona with a track record of building and leading end-to-end demand generation programs for B2B SaaS across global markets. I design multi-channel campaigns, align cross-functional teams, and drive measurable growth in lead pipelines and revenue. I enjoy translating business goals into data-driven marketing strategies, collaborating across product, sales, and analytics teams, and continuously optimizing performance through dashboards and insights. When I’m not optimizing campaigns, I love mentoring teams and exploring new martech to scale growth.

Nicole Torres Vargas

Hi, I’m Nicole Torres Vargas, a marketing leader based in Barcelona with a track record of building and leading end-to-end demand generation programs for B2B SaaS across global markets. I design multi-channel campaigns, align cross-functional teams, and drive measurable growth in lead pipelines and revenue. I enjoy translating business goals into data-driven marketing strategies, collaborating across product, sales, and analytics teams, and continuously optimizing performance through dashboards and insights. When I’m not optimizing campaigns, I love mentoring teams and exploring new martech to scale growth.

Available to hire

Hi, I’m Nicole Torres Vargas, a marketing leader based in Barcelona with a track record of building and leading end-to-end demand generation programs for B2B SaaS across global markets. I design multi-channel campaigns, align cross-functional teams, and drive measurable growth in lead pipelines and revenue.

I enjoy translating business goals into data-driven marketing strategies, collaborating across product, sales, and analytics teams, and continuously optimizing performance through dashboards and insights. When I’m not optimizing campaigns, I love mentoring teams and exploring new martech to scale growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Project Manager Assistant at Kantar
January 1, 2018 - December 31, 2019
Built analytical dashboards and reports in Power BI to support strategic decision making. Coordinated cross-functional teams to ensure project delivery, stakeholder alignment, and performance tracking.

Education

Master in Digital Marketing at Universitat Autònoma de Barcelona
January 11, 2030 - March 20, 2026
Bachelor's in International Relations and Political Science at Universidad del Rosario
January 11, 2030 - March 20, 2026
Master in Digital Marketing at Universitat Autònoma de Barcelona
January 11, 2030 - April 15, 2026
Bachelor's in International Relations at Universidad del Rosario
January 11, 2030 - April 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services