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Hi, I’m Nicole Torres Vargas, a marketing leader based in Barcelona with a track record of building and leading end-to-end demand generation programs for B2B SaaS across global markets. I design multi-channel campaigns, align cross-functional teams, and drive measurable growth in lead pipelines and revenue. I enjoy translating business goals into data-driven marketing strategies, collaborating across product, sales, and analytics teams, and continuously optimizing performance through dashboards and insights. When I’m not optimizing campaigns, I love mentoring teams and exploring new martech to scale growth.…Hi, I’m Nicole Torres Vargas, a marketing leader based in Barcelona with a track record of building and leading end-to-end demand generation programs for B2B SaaS across global markets. I design multi-channel campaigns, align cross-functional teams, and drive measurable growth in lead pipelines and revenue. I enjoy translating business goals into data-driven marketing strategies, collaborating across product, sales, and analytics teams, and continuously optimizing performance through dashboards and insights. When I’m not optimizing campaigns, I love mentoring teams and exploring new martech to scale growth.

Nicole Torres Vargas

Marketing Strategist, Growth Marketer, Product Marketer, +3

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Hi, I’m Nicole Torres Vargas, a marketing leader based in Barcelona with a track record of building and leading end-to-end demand generation programs for B2B SaaS across global markets. I design multi-channel campaigns, align cross-functional teams, and drive measurable growth in lead pipelines and revenue. I enjoy translating business goals into data-driven marketing strategies, collaborating across product, sales, and analytics teams, and continuously optimizing performance through dashboards and insights. When I’m not optimizing campaigns, I love mentoring teams and exploring new martech to scale growth.…Hi, I’m Nicole Torres Vargas, a marketing leader based in Barcelona with a track record of building and leading end-to-end demand generation programs for B2B SaaS across global markets. I design multi-channel campaigns, align cross-functional teams, and drive measurable growth in lead pipelines and revenue. I enjoy translating business goals into data-driven marketing strategies, collaborating across product, sales, and analytics teams, and continuously optimizing performance through dashboards and insights. When I’m not optimizing campaigns, I love mentoring teams and exploring new martech to scale growth.

Available to hire

Hi, I’m Nicole Torres Vargas, a marketing leader based in Barcelona with a track record of building and leading end-to-end demand generation programs for B2B SaaS across global markets. I design multi-channel campaigns, align cross-functional teams, and drive measurable growth in lead pipelines and revenue.

I enjoy translating business goals into data-driven marketing strategies, collaborating across product, sales, and analytics teams, and continuously optimizing performance through dashboards and insights. When I’m not optimizing campaigns, I love mentoring teams and exploring new martech to scale growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Project Manager Assistant at Kantar

January 1, 2018 - December 31, 2019

Built analytical dashboards and reports in Power BI to support strategic decision making. Coordinated cross-functional teams to ensure project delivery, stakeholder alignment, and performance tracking.