SM

Shanaya Menezes

Available to hire

Hi, I’m Shanaya Menezes, a performance-driven creative with a deep love for storytelling at the intersection of music, culture, and marketing.

About

Hi, I’m Shanaya Menezes, a performance-driven creative with a deep love for storytelling at the intersection of music, culture, and marketing. I translate bold creative ideas into actionable production plans and campaigns that resonate with diverse audiences.

From live festival direction and studio work to social media storytelling and volunteer outreach, I thrive in fast-paced environments where data-informed decision-making and collaborative leadership shape every project.

  • 6 years' experience
  • Joined March 2026

Languages

  • EnglishAdvanced
  • FrenchFluent

Industry experience

  • Media & Entertainment
  • Education
  • Non-Profit Organization
  • Professional Services

Work experience

Lead Creative Strategist & Performer · 2ube Extra FestivalMay 2025 – Present · 1 yr 7 mos

End-to-end creative direction for a live festival; spearheaded six-month strategic planning and cross-team coordination across 5+ departments; wrote lighting and production scripts with timestamps; ensured alignment with performance hooks and emotional beats; managed budget and resources.

Intern · Music Mode StudiosJan 2021 – Dec 2022 · 2 yrs

Orchestrated production workflows for multiple artists, managed schedules, recorded and administered sessions, and assisted with studio operations and client coordination.

Volunteer · Welfare for Stray DogsJan 2019 – Dec 2023 · 5 yrs

Curated cohesive brand aesthetics and managed community engagement across Instagram and Facebook to drive digital amplification. Led the annual fundraising calendar and coordinated cross-channel outreach.

Education

Higher Secondary Certificate · The Cathedral and John Connon School, Mumbai2010 – 2020
Bachelor of Arts with Honours - Arts (Humanities) · St Xavier's College, Mumbai2020 – 2022

Certifications and awards

ICSE2030 – 2026
WARC / Cannes Lions Certification in Marketing Strategy2030 – 2026
Higher Secondary Certificate (HSCE)2030 – 2026

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