Hi, I’m Shanaya Menezes, a performance-driven creative with a deep love for storytelling at the intersection of music, culture, and marketing. I translate bold creative ideas into actionable production plans and campaigns that resonate with diverse audiences. From live festival direction and studio work to social media storytelling and volunteer outreach, I thrive in fast-paced environments where data-informed decision-making and collaborative leadership shape every project.

Shanaya Menezes

Hi, I’m Shanaya Menezes, a performance-driven creative with a deep love for storytelling at the intersection of music, culture, and marketing. I translate bold creative ideas into actionable production plans and campaigns that resonate with diverse audiences. From live festival direction and studio work to social media storytelling and volunteer outreach, I thrive in fast-paced environments where data-informed decision-making and collaborative leadership shape every project.

Available to hire

Hi, I’m Shanaya Menezes, a performance-driven creative with a deep love for storytelling at the intersection of music, culture, and marketing. I translate bold creative ideas into actionable production plans and campaigns that resonate with diverse audiences.

From live festival direction and studio work to social media storytelling and volunteer outreach, I thrive in fast-paced environments where data-informed decision-making and collaborative leadership shape every project.

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Experience Level

Expert

Language

English
Advanced
French
Fluent

Work Experience

Lead Creative Strategist & Performer at 2ube Extra Festival
May 1, 2025 - Present
End-to-end creative direction for a live festival; spearheaded six-month strategic planning and cross-team coordination across 5+ departments; wrote lighting and production scripts with timestamps; ensured alignment with performance hooks and emotional beats; managed budget and resources.
Intern at Music Mode Studios
January 1, 2021 - December 31, 2022
Orchestrated production workflows for multiple artists, managed schedules, recorded and administered sessions, and assisted with studio operations and client coordination.
Volunteer at Welfare for Stray Dogs
January 1, 2019 - December 31, 2023
Curated cohesive brand aesthetics and managed community engagement across Instagram and Facebook to drive digital amplification. Led the annual fundraising calendar and coordinated cross-channel outreach.

Education

Higher Secondary Certificate at The Cathedral and John Connon School, Mumbai
January 1, 2010 - January 1, 2020
Bachelor of Arts with Honours - Arts (Humanities) at St Xavier's College, Mumbai
January 1, 2020 - January 1, 2022

Qualifications

ICSE
January 11, 2030 - March 20, 2026
WARC / Cannes Lions Certification in Marketing Strategy
January 11, 2030 - March 20, 2026
Higher Secondary Certificate (HSCE)
January 11, 2030 - March 20, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services