Hi, I’m Shanaya Menezes, a performance-driven creative with a deep love for storytelling at the intersection of music, culture, and marketing. I translate bold creative ideas into actionable production plans and campaigns that resonate with diverse audiences. From live festival direction and studio work to social media storytelling and volunteer outreach, I thrive in fast-paced environments where data-informed decision-making and collaborative leadership shape every project.

Shanaya Menezes

Hi, I’m Shanaya Menezes, a performance-driven creative with a deep love for storytelling at the intersection of music, culture, and marketing. I translate bold creative ideas into actionable production plans and campaigns that resonate with diverse audiences. From live festival direction and studio work to social media storytelling and volunteer outreach, I thrive in fast-paced environments where data-informed decision-making and collaborative leadership shape every project.

Available to hire

Hi, I’m Shanaya Menezes, a performance-driven creative with a deep love for storytelling at the intersection of music, culture, and marketing. I translate bold creative ideas into actionable production plans and campaigns that resonate with diverse audiences.

From live festival direction and studio work to social media storytelling and volunteer outreach, I thrive in fast-paced environments where data-informed decision-making and collaborative leadership shape every project.

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Experience Level

Expert

Language

English
Advanced
French
Fluent

Work Experience

Volunteer at Welfare for Stray Dogs
January 1, 2019 - December 31, 2023
Curated cohesive brand aesthetics and managed community engagement across Instagram and Facebook to drive digital amplification. Led the annual fundraising calendar and coordinated cross-channel outreach.
Intern at Music Mode Studios
January 1, 2021 - December 31, 2022
Orchestrated production workflows for multiple artists, managed schedules, recorded and administered sessions, and assisted with studio operations and client coordination.
Lead Creative Strategist & Performer at 2ube Extra Festival
May 1, 2025 - Present
End-to-end creative direction for a live festival; spearheaded six-month strategic planning and cross-team coordination across 5+ departments; wrote lighting and production scripts with timestamps; ensured alignment with performance hooks and emotional beats; managed budget and resources.

Education

Higher Secondary Certificate at The Cathedral and John Connon School, Mumbai
January 1, 2010 - January 1, 2020
Bachelor of Arts with Honours - Arts (Humanities) at St Xavier's College, Mumbai
January 1, 2020 - January 1, 2022

Qualifications

ICSE
January 11, 2030 - March 20, 2026
WARC / Cannes Lions Certification in Marketing Strategy
January 11, 2030 - March 20, 2026
Higher Secondary Certificate (HSCE)
January 11, 2030 - March 20, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services