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I’m Sangeetha Selvaraj, a CRM and Salesforce Marketing Automation Specialist with over a decade of experience across multiple industries, including five-plus years in core digital marketing and web content. I love crafting innovative, data-driven customer journeys and delivering impactful digital campaigns that align with business goals. I’m a collaborative, solution-oriented team player who thrives in Agile environments. I enjoy solving complex problems through creative technology, and I’m passionate about helping organizations optimize customer experiences and achieve measurable growth.…I’m Sangeetha Selvaraj, a CRM and Salesforce Marketing Automation Specialist with over a decade of experience across multiple industries, including five-plus years in core digital marketing and web content. I love crafting innovative, data-driven customer journeys and delivering impactful digital campaigns that align with business goals. I’m a collaborative, solution-oriented team player who thrives in Agile environments. I enjoy solving complex problems through creative technology, and I’m passionate about helping organizations optimize customer experiences and achieve measurable growth.

Sangeetha Selvaraj

Marketing Automation Specialist, Web Designer, Content Creator, +2

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I’m Sangeetha Selvaraj, a CRM and Salesforce Marketing Automation Specialist with over a decade of experience across multiple industries, including five-plus years in core digital marketing and web content. I love crafting innovative, data-driven customer journeys and delivering impactful digital campaigns that align with business goals. I’m a collaborative, solution-oriented team player who thrives in Agile environments. I enjoy solving complex problems through creative technology, and I’m passionate about helping organizations optimize customer experiences and achieve measurable growth.…I’m Sangeetha Selvaraj, a CRM and Salesforce Marketing Automation Specialist with over a decade of experience across multiple industries, including five-plus years in core digital marketing and web content. I love crafting innovative, data-driven customer journeys and delivering impactful digital campaigns that align with business goals. I’m a collaborative, solution-oriented team player who thrives in Agile environments. I enjoy solving complex problems through creative technology, and I’m passionate about helping organizations optimize customer experiences and achieve measurable growth.

Available to hire

I’m Sangeetha Selvaraj, a CRM and Salesforce Marketing Automation Specialist with over a decade of experience across multiple industries, including five-plus years in core digital marketing and web content. I love crafting innovative, data-driven customer journeys and delivering impactful digital campaigns that align with business goals.

I’m a collaborative, solution-oriented team player who thrives in Agile environments. I enjoy solving complex problems through creative technology, and I’m passionate about helping organizations optimize customer experiences and achieve measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

C++

Intermediate

Language

English

Fluent

Tamil

Advanced

Hindi

Advanced

Kannada

Advanced

Work Experience

Salesforce Marketing Cloud Specialist at KPMG – JTC (Avensys Consulting Payroll)

December 1, 2025 - January 1, 2026

Designed and delivered end-to-end, AI-driven multi-channel customer journeys using Salesforce Marketing Cloud Next across Email, Mobile, Push, and Digital channels; supported Service Cloud features and automation; built unified customer profiles with Contact Builder and Data Cloud; leveraged Einstein AI for send-time optimization, engagement scoring, and content recommendations; collaborated in Agile sprints; gained exposure to student lifecycle data models while working with Salesforce Education Cloud.

Marketing Automation Specialist at MullenLowe, Singapore

November 1, 2024 - June 1, 2025

Worked on Salesforce Marketing Cloud to design and build email templates, set up journeys with Journey Builder, automated campaigns with Automation Studio, generated campaign reports, and created landing pages and forms integration.

Marketing Automation Specialist - Email Specialist at Life Science Creative Services, Merck Group

May 1, 2023 - August 1, 2024

Managed SFMC-based email templates and content blocks, migrated base templates from Eloqua to SFMC using AmpScript, designed graphics with Photoshop/InDesign/Illustrator, created vendor emails, managed CRM integrations, personalizations, On24 webcasts, and campaign setups.

Email Developer at Ciberspring International

April 1, 2021 - July 1, 2022

Built emails and campaigns on Eloqua using CIF forms, created base templates with HTML/CSS, and managed live campaigns; utilized Dreamweaver for source code editing and Template Builder for email design framework.

Web and Content Specialist at Oracle India Pvt Ltd.

June 1, 2018 - July 1, 2020

Worked on Eloqua CIF forms, email campaigns, CRM integrations, and On24 webcast; contributed to web page creation using Event Management Tool (EMS) with HTML/CSS; utilized Dreamweaver and Photoshop for design; used Template Builder for email and sales components.

Assistant Professor at BNM Institute of Technology, Bangalore

July 1, 2013 - January 1, 2016

Taught undergraduate and postgraduate courses, advised students, contributed to conferences and curriculum development, supported campus initiatives including Infosys Campus Connect, and contributed toward NBA/NAAC accreditation.

Assistant Professor at MVJ College of Engineering, Bangalore

January 1, 2012 - July 1, 2012

Taught undergraduate courses and seminars, supervised labs and projects, contributed to departmental activities and off-campus learning programs.

Assistant Professor at SASTRA University, Tamil Nadu

June 1, 2011 - November 1, 2011

Taught undergraduate and masters-level courses, advised students, participated in curriculum development, and contributed toward research and conferences.