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I am a digital marketing researcher and consultant with a Ph.D. from the University of Edinburgh and over 10 years of combined academic and industry experience. My research focuses on consumer psychology and behavior in digital environments, with publications in peer‑reviewed journals such as Psychology and Marketing, Business Horizons, and the Journal of Advertising Research. I excel at translating complex technical content for both specialist and lay audiences, including ABPI-compliant copywriting for pharmaceutical clients. I lead data‑driven analysis and rigorous research methods, and I collaborate with clients across academia and industry to inform strategy and communications.…I am a digital marketing researcher and consultant with a Ph.D. from the University of Edinburgh and over 10 years of combined academic and industry experience. My research focuses on consumer psychology and behavior in digital environments, with publications in peer‑reviewed journals such as Psychology and Marketing, Business Horizons, and the Journal of Advertising Research. I excel at translating complex technical content for both specialist and lay audiences, including ABPI-compliant copywriting for pharmaceutical clients. I lead data‑driven analysis and rigorous research methods, and I collaborate with clients across academia and industry to inform strategy and communications.

Sebastian Oliver

Marketing Strategist, Marketing Consultant, Content Creator, +2

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I am a digital marketing researcher and consultant with a Ph.D. from the University of Edinburgh and over 10 years of combined academic and industry experience. My research focuses on consumer psychology and behavior in digital environments, with publications in peer‑reviewed journals such as Psychology and Marketing, Business Horizons, and the Journal of Advertising Research. I excel at translating complex technical content for both specialist and lay audiences, including ABPI-compliant copywriting for pharmaceutical clients. I lead data‑driven analysis and rigorous research methods, and I collaborate with clients across academia and industry to inform strategy and communications.…I am a digital marketing researcher and consultant with a Ph.D. from the University of Edinburgh and over 10 years of combined academic and industry experience. My research focuses on consumer psychology and behavior in digital environments, with publications in peer‑reviewed journals such as Psychology and Marketing, Business Horizons, and the Journal of Advertising Research. I excel at translating complex technical content for both specialist and lay audiences, including ABPI-compliant copywriting for pharmaceutical clients. I lead data‑driven analysis and rigorous research methods, and I collaborate with clients across academia and industry to inform strategy and communications.

Available to hire

I am a digital marketing researcher and consultant with a Ph.D. from the University of Edinburgh and over 10 years of combined academic and industry experience. My research focuses on consumer psychology and behavior in digital environments, with publications in peer‑reviewed journals such as Psychology and Marketing, Business Horizons, and the Journal of Advertising Research.

I excel at translating complex technical content for both specialist and lay audiences, including ABPI-compliant copywriting for pharmaceutical clients. I lead data‑driven analysis and rigorous research methods, and I collaborate with clients across academia and industry to inform strategy and communications.

Skills

Experience Level

Expert

Expert

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Expert

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Intermediate

Intermediate

Work Experience

Founder at SebOliver Consulting

August 1, 2015 - Present

Independent provider delivering and managing web design, development, and digital marketing services to clients across pharmaceutical, public-sector, and education sectors, adhering to strict timelines, budgets, and quality standards. UI/UX design and medical copywriting for Medac Pharmaceuticals (ABPI-compliant), and full-stack development of platforms such as citizenshipped.com with an internal LMS hosting 1,700+ mock exam questions and long-form materials for UK, USA, and Canada; currently 7,000+ monthly learners.

Lecturer of Marketing and Retail at University of Stirling

November 1, 2025 - Present

Designs and delivers synchronous and asynchronous online learning for undergraduate students via Stirling's transnational education partnership with the Singapore Institute of Management (SIM). Dissertation supervisor for 15 undergraduate students, providing structured feedback and guiding independent research to completion.

Assistant Professor / Lecturer of Digital and Data Driven Marketing at University of Southampton

August 1, 2023 - September 1, 2024

Designed and co-developed multiple modules at undergraduate and postgraduate levels with clearly defined learning outcomes and aligned assessments; cohorts ranged from 69 to 570 students. Redesigned a final assessment to a project-based format and engaged Wix's Higher Education team as an industry partner. Co-taught and managed two MOOCs on EdX (Introduction to Marketing; Digital Marketing Strategy); supervised MSc dissertations across Digital Analytics, Marketing Management, and Digital Marketing programmes.

Associate Lecturer of Marketing at University of Newcastle

March 1, 2024 - January 1, 2025

Supervised numerous MSc Digital Business dissertations to completion, providing regular structured feedback.

Visiting Scholar at Copenhagen Business School

September 1, 2022 - October 1, 2022

Conducted research seminars for students and staff during PhD.

Contracted Programming Educator at RealPython.com / Coddy

January 1, 2021 - December 31, 2022

Designed and produced video-based programming courses in Python and eLearning advertisements for two platforms; built an independent programming education presence on TikTok and YouTube reaching approximately 50,000 followers, developing instructional scripting, production, and editing skills.

Graduate Teaching Assistant at University of Edinburgh

August 1, 2019 - January 1, 2023

Designed and delivered tutorials in quantitative research methods at undergraduate and postgraduate levels; responsible for 50% of module content. Volunteered as a peer mentor for early-year PhD students; awarded the University of Edinburgh Community Award and Peer Mentor Award.