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Hi, I’m Paula, a packaging and product design professional based in Amsterdam with roots in Barcelona. I’m passionate about turning ideas into efficient, sustainable packaging and consumer-focused design that performs in the real world. I love collaborating across disciplines to translate complex requirements into tangible, production-ready solutions. I’m enthusiastic about exploring new materials, tooling, and digital rendering to bring concepts to life and help brands stand out on the shelf.…Hi, I’m Paula, a packaging and product design professional based in Amsterdam with roots in Barcelona. I’m passionate about turning ideas into efficient, sustainable packaging and consumer-focused design that performs in the real world. I love collaborating across disciplines to translate complex requirements into tangible, production-ready solutions. I’m enthusiastic about exploring new materials, tooling, and digital rendering to bring concepts to life and help brands stand out on the shelf.

Paula Merchan Rey

Packaging Designer, Graphic Designer, Product Designer, +1

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Hi, I’m Paula, a packaging and product design professional based in Amsterdam with roots in Barcelona. I’m passionate about turning ideas into efficient, sustainable packaging and consumer-focused design that performs in the real world. I love collaborating across disciplines to translate complex requirements into tangible, production-ready solutions. I’m enthusiastic about exploring new materials, tooling, and digital rendering to bring concepts to life and help brands stand out on the shelf.…Hi, I’m Paula, a packaging and product design professional based in Amsterdam with roots in Barcelona. I’m passionate about turning ideas into efficient, sustainable packaging and consumer-focused design that performs in the real world. I love collaborating across disciplines to translate complex requirements into tangible, production-ready solutions. I’m enthusiastic about exploring new materials, tooling, and digital rendering to bring concepts to life and help brands stand out on the shelf.

Available to hire

Hi, I’m Paula, a packaging and product design professional based in Amsterdam with roots in Barcelona. I’m passionate about turning ideas into efficient, sustainable packaging and consumer-focused design that performs in the real world.

I love collaborating across disciplines to translate complex requirements into tangible, production-ready solutions. I’m enthusiastic about exploring new materials, tooling, and digital rendering to bring concepts to life and help brands stand out on the shelf.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

Work Experience

Packaging Engineer at Smurfit Kappa España

January 1, 2019 - January 1, 2022

Structural design and production drawings; translate concepts into ready-to-produce packaging; die-cut tooling design; digital printing preparation; 3D design and rendering; PPWR and sustainability considerations, including circularity and plastic replacement.

Packaging Engineer at Smurfit Westrock HQ

January 1, 2022 - Present

Packaging design and development for customers; sustainable packaging solutions; collaboration with sales teams; focus on production-ready designs and innovations for branding campaigns.