Hi, I’m Paula, a packaging and product design professional based in Amsterdam with roots in Barcelona. I’m passionate about turning ideas into efficient, sustainable packaging and consumer-focused design that performs in the real world. I love collaborating across disciplines to translate complex requirements into tangible, production-ready solutions. I’m enthusiastic about exploring new materials, tooling, and digital rendering to bring concepts to life and help brands stand out on the shelf.

Paula Merchan Rey

Hi, I’m Paula, a packaging and product design professional based in Amsterdam with roots in Barcelona. I’m passionate about turning ideas into efficient, sustainable packaging and consumer-focused design that performs in the real world. I love collaborating across disciplines to translate complex requirements into tangible, production-ready solutions. I’m enthusiastic about exploring new materials, tooling, and digital rendering to bring concepts to life and help brands stand out on the shelf.

Available to hire

Hi, I’m Paula, a packaging and product design professional based in Amsterdam with roots in Barcelona. I’m passionate about turning ideas into efficient, sustainable packaging and consumer-focused design that performs in the real world.

I love collaborating across disciplines to translate complex requirements into tangible, production-ready solutions. I’m enthusiastic about exploring new materials, tooling, and digital rendering to bring concepts to life and help brands stand out on the shelf.

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Language

English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent

Work Experience

Packaging Engineer at Smurfit Kappa España
January 1, 2019 - January 1, 2022
Structural design and production drawings; translate concepts into ready-to-produce packaging; die-cut tooling design; digital printing preparation; 3D design and rendering; PPWR and sustainability considerations, including circularity and plastic replacement.
Packaging Engineer at Smurfit Westrock HQ
January 1, 2022 - Present
Packaging design and development for customers; sustainable packaging solutions; collaboration with sales teams; focus on production-ready designs and innovations for branding campaigns.

Education

Industrial Design and Product Developement Engineering at Universitat Politècnica de Catalunya (UPC)
January 1, 2012 - January 1, 2016
Packaging Design at National Taiwan University of Science and Technology (NTUST)
January 1, 2016 - January 1, 2017
Process improvement and management course at Universidad Europea Miguel Ángel Cervantes
January 1, 2018 - January 1, 2019

Qualifications

Process improvement and management course
January 1, 2018 - January 1, 2019

Industry Experience

Manufacturing, Consumer Goods, Retail, Professional Services, Media & Entertainment