Served as primary point of contact for 50+ students, managing inquiries related to course logistics, schedules, and assessments. Acted as a liaison between students and faculty, facilitating clear communication and resolving concerns throughout the semester. Coordinated 3-5 course events, including guest lectures attended by 50+ students. Delivered 80+ course announcements and deadline reminders via email, LMS, and messaging platforms.

Digital Content Creator (Food & Lifestyle) at TikTok

September 1, 2023 - Present

Created engaging TikTok content aligned with platform trends, achieving 59.7K+ views and 12.1K+ likes. Wrote 50+ persuasive social media captions optimized for engagement and algorithms. Identified emerging trends to maximize content relevance and reach.

Marketing and Communications Intern at C&CO

January 1, 2025 - August 1, 2025

Disseminated PR campaigns across APAC for luxury and lifestyle brands including Azimut Yachts, VETRESKA, Wyndham Hotels. Led end-to-end management of United Women Singapore’s social media platforms, boosting reach by 30% and driving a 15% rise in event attendance within 3 months. Pitched and secured coverage by CNA, The Straits Times, Mothership, Mediacorp. Delivered measurable growth in customer engagement and media reach for clients.

Fitness Operations Coordinator at Singapore Sports Hub

August 1, 2023 - December 1, 2024

Streamlined daily operations for a high-traffic fitness facility, supporting 250+ members daily and improving overall member satisfaction. Optimized scheduling, billing, and customer communications, reducing administrative errors and enhancing response turnaround time by 30%. Planned and executed photoshoots and creative campaigns from concept to launch, contributing to advanced event attendance and community participation.

Marketing Director at Caderas Latinas

October 1, 2023 - December 1, 2024

Directed end-to-end social media strategy across Instagram and TikTok, boosting audience engagement by 5% and growing follower base by 35%. Led development of marketing collateral and promotional assets, strengthening brand consistency and improving event visibility. Marketing efforts increased event attendance by 30%, helping sell out events for an audience beyond SMU. Planned and executed photoshoots and creative campaigns from concept to launch, contributing to increased event attendance and community participation.