Led a 10+ member cross-functional marketing team across brand, performance, content, CRM, and partnerships to drive global growth for Circle DNA across SEA, EU, MENA, and expansion markets including US, UK, and Australia. Owned end-to-end marketing strategy and execution across paid media, social, influencer, affiliate, and CRM, contributing to HKD 65M+ in revenue across D2C and B2B channels. Transformed Circle DNA into a profitable growth engine by optimizing performance marketing investments, reducing CAC by 37% and achieving 104% YoY growth in contribution margin. Built and scaled influencer and affiliate programs, managing partnerships across APAC while launching Circle DNA in MEN A and expanding international acquisition.

E-commerce & Digital Marketing Manager at Kuvings Sdn Bhd

August 1, 2020 - November 1, 2023

Built and optimized the e-commerce and digital marketing ecosystem, collaborating with the CEO to expand Kuvings’ Shopify store, improve UX, and strengthen SEO/visibility to enable scalable growth across APAC. Led paid media, social, email, and CRM programs; integrated analytics and tag management; improved conversion rate and revenue; supervised cross-functional teams including content, design, and engineering.

Marketing Manager at Kuvings Sdn Bhd

August 1, 2020 - November 1, 2023

Led end-to-end marketing strategy across brand and product launches; managed campaigns on Shopify, social, SEO, and content creation; planned go-to-market for new product launches and expanded to MEN A. Collaborated with sales and finance to align budgets and revenue targets; supported large-scale product launches (e.g., EVO 700, REVO 830) and drove scalable growth.

Marketing & HR Manager at Daboba Sdn Bhd

August 1, 2019 - March 1, 2022

Led marketing collateral and communications; planned local marketing strategies for Sunway Giza outlets, including festivals, promotions, in-house events, and road shows. Initiated marketing collaborations with brands such as Shopee Malaysia; managed HR-related activities and vendor relationships; supported retail campaigns and local events.

Marketing Manager at Nexus Media International Sdn Bhd

March 1, 2020 - July 1, 2020

Managed a 5-person team, assigned daily tasks, and conducted daily 3 PM check-ins to track progress and resolve issues. Maintained relationships with high-value clients with service packages > RM 100,000/year. Set up and ran Facebook, Instagram, and PPC campaigns; trained new sales team on SEO and PPC basics; monitored campaign performance and prepared monthly client reports.