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I’m a results-driven Performance Marketing Specialist with extensive experience in paid media, conversion optimization, and multi-channel advertising. Over the past three years, I have managed campaigns for 25+ brands with monthly ad budgets exceeding $200,000, focusing on lead generation and e-commerce. I leverage data-driven strategies to maximize ROI, boost brand visibility, and drive scalable growth across Google Ads, Meta, LinkedIn, TikTok, and other digital platforms. I excel at A/B testing, audience segmentation, and performance analytics to optimize campaigns for measurable success. I collaborate with creative, strategy, and web teams to deliver high-impact marketing solutions that engage audiences and convert.…I’m a results-driven Performance Marketing Specialist with extensive experience in paid media, conversion optimization, and multi-channel advertising. Over the past three years, I have managed campaigns for 25+ brands with monthly ad budgets exceeding $200,000, focusing on lead generation and e-commerce. I leverage data-driven strategies to maximize ROI, boost brand visibility, and drive scalable growth across Google Ads, Meta, LinkedIn, TikTok, and other digital platforms. I excel at A/B testing, audience segmentation, and performance analytics to optimize campaigns for measurable success. I collaborate with creative, strategy, and web teams to deliver high-impact marketing solutions that engage audiences and convert.

Mohamed Arshad

Digital Marketer, Performance Marketer, Growth Marketer, +2

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I’m a results-driven Performance Marketing Specialist with extensive experience in paid media, conversion optimization, and multi-channel advertising. Over the past three years, I have managed campaigns for 25+ brands with monthly ad budgets exceeding $200,000, focusing on lead generation and e-commerce. I leverage data-driven strategies to maximize ROI, boost brand visibility, and drive scalable growth across Google Ads, Meta, LinkedIn, TikTok, and other digital platforms. I excel at A/B testing, audience segmentation, and performance analytics to optimize campaigns for measurable success. I collaborate with creative, strategy, and web teams to deliver high-impact marketing solutions that engage audiences and convert.…I’m a results-driven Performance Marketing Specialist with extensive experience in paid media, conversion optimization, and multi-channel advertising. Over the past three years, I have managed campaigns for 25+ brands with monthly ad budgets exceeding $200,000, focusing on lead generation and e-commerce. I leverage data-driven strategies to maximize ROI, boost brand visibility, and drive scalable growth across Google Ads, Meta, LinkedIn, TikTok, and other digital platforms. I excel at A/B testing, audience segmentation, and performance analytics to optimize campaigns for measurable success. I collaborate with creative, strategy, and web teams to deliver high-impact marketing solutions that engage audiences and convert.

Available to hire

I’m a results-driven Performance Marketing Specialist with extensive experience in paid media, conversion optimization, and multi-channel advertising. Over the past three years, I have managed campaigns for 25+ brands with monthly ad budgets exceeding $200,000, focusing on lead generation and e-commerce. I leverage data-driven strategies to maximize ROI, boost brand visibility, and drive scalable growth across Google Ads, Meta, LinkedIn, TikTok, and other digital platforms.

I excel at A/B testing, audience segmentation, and performance analytics to optimize campaigns for measurable success. I collaborate with creative, strategy, and web teams to deliver high-impact marketing solutions that engage audiences and convert.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing Consultant (Part-Time) at Confidential

September 1, 2015 - Present

Provided performance marketing consultation for 5–7 seasonal and retainer clients across multiple industries. Planned and executed brand awareness and lead generation, E-commerce campaigns across Google Ads, Meta Ads, and TikTok Ads. Represented agencies in client meetings, presenting campaign strategies and performance insights, and reports. Implemented advanced tracking systems using GA4, GTM, and Meta Pixel to ensure accurate conversion tracking. Collaborated with creative, strategy, and web teams, while taking ownership of managing campaigns end-to-end. Conducted A/B testing and continuous optimization to improve ROI, CTR, and lead quality.

Senior Performance Marketer (Agency) at Hype Invention

April 1, 2025 - August 31, 2025

Expert in crafting result-driven media planning and buying strategies, including accurate forecasting and development of comprehensive performance-focused strategies. Implemented advanced tracking solutions to monitor campaign effectiveness. Provided consultation to clients to address performance marketing challenges and optimize results. Developed and executed strategies across Google Ads, LinkedIn Ads, Snapchat, Bing Ads, Reddit, TikTok, and Meta Ads. Client servicing, delivering performance reports and monitoring KPIs (ROAS, CTR, CPA). Conducted A/B testing on creatives and landing pages to improve conversions. Collaborated with clients and internal teams to ensure alignment with business goals.

Performance Marketing Specialist (Agency) at Digibrush

September 1, 2024 - March 31, 2025

Developed and executed performance marketing strategies across Google Ads, TikTok, and Meta Ads for diverse clients. Optimized ad spend and campaign performance by monitoring KPIs (ROAS, CTR, CPA) and refining strategies to maximize ROI. Conducted A/B testing on creatives and landing pages, improving conversion rates and overall campaign success. Collaborated with clients and internal teams to ensure alignment with business goals and delivered performance reports.

Executive – Campaign Management (Agency) at Enfection

January 1, 2024 - July 31, 2024

Managed paid media and campaign strategies across key industries, optimizing budgets and performance outcomes. Developed learning programs to enhance team capabilities and executed digital analytics for strategic improvements. Coordinated multi-platform campaigns (Google, Meta, LinkedIn, TikTok), aligning with strategic goals and improving performance metrics. Collaborated with marketing to define target audiences, campaign goals, and KPIs, supported by in-depth market research. Coordinated with creative teams to ensure timely delivery of assets and campaign elements. Analyzed data, conducted A/B testing, and prepared performance reports for stakeholders.

Digital Marketing Executive - Cloud Of Goods (USA) at Incubate Labs (Pvt) Ltd.

December 1, 2022 - December 31, 2023

Directed digital marketing strategy encompassing paid media, social media, and website management, driving growth across both B2B and B2C sectors. Enhanced email marketing revenue and implemented an abandoned cart strategy, significantly increasing conversion rates. Led Meta lead generation campaigns across 100 US tourist destinations, significantly expanding the partner network. Developed a monthly newsletter strategy, increasing revenue to $25,000 within 10 months. Elevated the email marketing channel's revenue and managed platforms including Facebook, Instagram, Yelp, TripAdvisor, and Google My Business.