I’ve always loved brands that dared to be different. I’ve made it my life’s work to help companies stop blending in and start standing out — boldly, authentically, and with a razor-sharp strategy behind every move. I’m a flamingo in a world of pigeons. I’ve taken fast-growing startups from ‘promise concept’ to ‘must-have category leader’, built the brand narrative that carried Omada Health to a successful IPO, and launched AI-powered products into sceptical enterprise markets — turning complexity into clarity and confusion into conviction. My superpower? Connecting dots others miss. Give me messy market signals, an ambitious vision, and a cross-functional team — I’ll give you a brand story that makes people feel something and a go-to-market strategy that makes them act on it. My superpower? Connecting dots others miss. G ive me messy market signals, an ambitious vision, and a cross-functional team — I’ll give you a brand story that makes people feel something and a go-to-market strategy that makes them act on it.

Charlie Barraclough

I’ve always loved brands that dared to be different. I’ve made it my life’s work to help companies stop blending in and start standing out — boldly, authentically, and with a razor-sharp strategy behind every move. I’m a flamingo in a world of pigeons. I’ve taken fast-growing startups from ‘promise concept’ to ‘must-have category leader’, built the brand narrative that carried Omada Health to a successful IPO, and launched AI-powered products into sceptical enterprise markets — turning complexity into clarity and confusion into conviction. My superpower? Connecting dots others miss. Give me messy market signals, an ambitious vision, and a cross-functional team — I’ll give you a brand story that makes people feel something and a go-to-market strategy that makes them act on it. My superpower? Connecting dots others miss. G ive me messy market signals, an ambitious vision, and a cross-functional team — I’ll give you a brand story that makes people feel something and a go-to-market strategy that makes them act on it.

Available to hire

I’ve always loved brands that dared to be different. I’ve made it my life’s work to help companies stop blending in and start standing out — boldly, authentically, and with a razor-sharp strategy behind every move. I’m a flamingo in a world of pigeons. I’ve taken fast-growing startups from ‘promise concept’ to ‘must-have category leader’, built the brand narrative that carried Omada Health to a successful IPO, and launched AI-powered products into sceptical enterprise markets — turning complexity into clarity and confusion into conviction. My superpower? Connecting dots others miss. Give me messy market signals, an ambitious vision, and a cross-functional team — I’ll give you a brand story that makes people feel something and a go-to-market strategy that makes them act on it.

My superpower? Connecting dots others miss. G ive me messy market signals, an ambitious vision, and a cross-functional team — I’ll give you a brand story that makes people feel something and a go-to-market strategy that makes them act on it.

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Language

French
Intermediate
Japanese
Beginner

Work Experience

Founder & Consultant at The Pink Flamingo Club
September 1, 2025 - Present
Built the consultancy and helps bold, fast-growing AI startups find their voice, own their difference, and turn it into commercial advantage.
Senior Director, Brand & Product Marketing at Omada Health
January 1, 2019 - May 31, 2025
Led brand, creative, content, and product marketing for six years; created the Omada Value Story and launched AI-powered platforms; steered the IPO journey and executive communications.
Marketing Director at Physera (acquired by Omada Health)
April 1, 2020 - November 30, 2020
Joined before acquisition; rebuilt demand engine, reduced CPL on LinkedIn by 50%, and handed over ABM operations.
Marketing Consultant at Suprstructur
June 1, 2019 - June 30, 2020
Co-launched a unique real estate agency; led brand, PR, web, and media efforts to prove that standout marketing works in any category.
Head of Marketing / Director, Marketing (EMEA) at Globality, Inc.
September 1, 2017 - July 31, 2019
Led AI-enabled transformation of procurement marketing; helped Fortune 100 clients adopt new approaches and built an European market presence.
Group Account Director at 215 McCann
August 1, 2014 - September 30, 2016
Led multi-market client engagements and built cross-functional teams.
Group Account Director (USA) at Dare
February 1, 2013 - July 31, 2014
Led US-based client work and growth initiatives across markets.
Senior Account Director at BBH LA
October 1, 2011 - January 31, 2013
Led Google Music, Google Play, Google Chrome, and GE accounts.
Senior Integrated Account Director at MCBD (now Lucky Generals)
March 1, 2008 - August 31, 2010
Managed integrated campaigns and built client relationships.
Account and New Business Director at Mustoes
September 1, 2005 - February 1, 2008
Managed agency rebrand (following management buyout from Hakuhodo group), which led to a 50% increase in revenue in the 6 months before I left.

Education

BA at University of Sussex
January 1, 1996 - January 1, 2000
A-Levels at Godolphin & Latymer
January 11, 2030 - March 22, 2026
Bachelor of Arts in American Sociology at University of Sussex
January 1, 1996 - December 31, 2000
A-Levels at Godolphin & Latymer
January 11, 2030 - March 22, 2026

Qualifications

AI Mastery (Certificate)
January 1, 2026 - March 22, 2026
BA in Sociology
January 1, 1996 - January 1, 2000
A-Levels (Double Maths, Economics, Art, English)
January 11, 2030 - March 22, 2026
Rapid Prototyping Masterclass
January 11, 2030 - March 22, 2026

Industry Experience

Healthcare, Life Sciences, Professional Services, Media & Entertainment, Software & Internet