Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a multidisciplinary designer and creative leader from Lawrence, Massachusetts with 8+ years of experience building apparel graphics and storytelling systems at the intersection of sport, culture, and streetwear. I'm known for leading teams, shaping visual direction for global basketball apparel, and translating cultural energy into scalable design systems from concept through production. I've worked with global brands including Puma, Converse, and Reebok, with a strong foundation in independent creative entrepreneurship through DRYLQD Studio.…I'm a multidisciplinary designer and creative leader from Lawrence, Massachusetts with 8+ years of experience building apparel graphics and storytelling systems at the intersection of sport, culture, and streetwear. I'm known for leading teams, shaping visual direction for global basketball apparel, and translating cultural energy into scalable design systems from concept through production. I've worked with global brands including Puma, Converse, and Reebok, with a strong foundation in independent creative entrepreneurship through DRYLQD Studio.

Eli Portuhondo

Creative Director, Graphic Designer, Designer, +2





I'm a multidisciplinary designer and creative leader from Lawrence, Massachusetts with 8+ years of experience building apparel graphics and storytelling systems at the intersection of sport, culture, and streetwear. I'm known for leading teams, shaping visual direction for global basketball apparel, and translating cultural energy into scalable design systems from concept through production. I've worked with global brands including Puma, Converse, and Reebok, with a strong foundation in independent creative entrepreneurship through DRYLQD Studio.…I'm a multidisciplinary designer and creative leader from Lawrence, Massachusetts with 8+ years of experience building apparel graphics and storytelling systems at the intersection of sport, culture, and streetwear. I'm known for leading teams, shaping visual direction for global basketball apparel, and translating cultural energy into scalable design systems from concept through production. I've worked with global brands including Puma, Converse, and Reebok, with a strong foundation in independent creative entrepreneurship through DRYLQD Studio.

Available to hire

I’m a multidisciplinary designer and creative leader from Lawrence, Massachusetts with 8+ years of experience building apparel graphics and storytelling systems at the intersection of sport, culture, and streetwear.
I’m known for leading teams, shaping visual direction for global basketball apparel, and translating cultural energy into scalable design systems from concept through production. I’ve worked with global brands including Puma, Converse, and Reebok, with a strong foundation in independent creative entrepreneurship through DRYLQD Studio.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Contract Graphic Designer – Apparel & Footwear at CONVERSE

May 1, 2019 - September 1, 2019

Developed apparel and footwear graphics supporting global inline releases.

Founder and Creative Director at D.D.S. LLC

January 1, 2021 - Present

Built and scaled an independent studio delivering brand identities, apparel graphics, and merchandise for clients in fashion, music, and events. Directed 100+ client projects annually from concept to production, including screen printing and embroidery for limited runs and retail programs. Led client strategy and creative execution, translating brand values into culturally relevant design assets. Managed vendors, budgets, and timelines to ensure profitable and high-quality outcomes.

Lead Graphic Designer – Basketball & Sportstyle at PUMA

September 1, 2019 - Present

Lead graphic direction and visual storytelling for global basketball apparel initiatives across inline and athlete-driven collections. Define seasonal graphic language and design systems that connect product storytelling to performance and culture. Partner directly with athletes including LaMelo Ball and Tyrese Haliburton to shape signature narratives and elevate brand voice within the hoops space. Guide cross-functional collaboration between footwear, marketing, development, and merchandising teams to ensure cohesive storytelling across categories. Mentor and develop junior designers, helping scale team capabilities and creative consistency. Drive production-ready execution by leveraging deep expertise in screen printing, print techniques, and manufacturing workflows. Led graphic direction for 'We Are Legends,' Puma’s first Black-led collection, amplifying cultural storytelling and brand heritage.

Design Apprentice – Apparel Graphics at PUMA

September 1, 2019 - Present

Created apparel designs from sketches to production for athletic wear programs, including UFC and CrossFit event graphics, plus quarterly retail drops.

Design & Creative at REEBOK

June 1, 2018 - May 1, 2019

Apparel graphics · Branding · Illustration · Typography · Animation · Trend forecasting · Athlete collaborations · Campaign storytelling.