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I'm Fiyin Alaka, a results-driven business development and marketing professional in the music industry. I specialise in strategy, market research, lead generation, and partner relationships, helping independent labels and arts organisations grow through targeted campaigns and fundraising. Across AIM and freelance work, I collaborate with artists, charities, and sponsors to secure funding, plan events, and deliver data-driven campaigns. I'm passionate about innovative business models, industry policy, and building long-term partnerships that support artists and independent music communities.…I'm Fiyin Alaka, a results-driven business development and marketing professional in the music industry. I specialise in strategy, market research, lead generation, and partner relationships, helping independent labels and arts organisations grow through targeted campaigns and fundraising. Across AIM and freelance work, I collaborate with artists, charities, and sponsors to secure funding, plan events, and deliver data-driven campaigns. I'm passionate about innovative business models, industry policy, and building long-term partnerships that support artists and independent music communities.

Fiyin Alaka

Musician, Music Producer, Session Artist, +3

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I'm Fiyin Alaka, a results-driven business development and marketing professional in the music industry. I specialise in strategy, market research, lead generation, and partner relationships, helping independent labels and arts organisations grow through targeted campaigns and fundraising. Across AIM and freelance work, I collaborate with artists, charities, and sponsors to secure funding, plan events, and deliver data-driven campaigns. I'm passionate about innovative business models, industry policy, and building long-term partnerships that support artists and independent music communities.…I'm Fiyin Alaka, a results-driven business development and marketing professional in the music industry. I specialise in strategy, market research, lead generation, and partner relationships, helping independent labels and arts organisations grow through targeted campaigns and fundraising. Across AIM and freelance work, I collaborate with artists, charities, and sponsors to secure funding, plan events, and deliver data-driven campaigns. I'm passionate about innovative business models, industry policy, and building long-term partnerships that support artists and independent music communities.

Available to hire

I’m Fiyin Alaka, a results-driven business development and marketing professional in the music industry. I specialise in strategy, market research, lead generation, and partner relationships, helping independent labels and arts organisations grow through targeted campaigns and fundraising.
Across AIM and freelance work, I collaborate with artists, charities, and sponsors to secure funding, plan events, and deliver data-driven campaigns. I’m passionate about innovative business models, industry policy, and building long-term partnerships that support artists and independent music communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Business Development Associate/Assistant & Funding Lead at Association of Independent Music (AIM)

August 1, 2023 - March 1, 2026

Responsible for strategic planning, market research, lead generation, negotiation and relationship management to drive company growth. Identify new opportunities, acquire clients, and build strategic partnerships for long-term success. Represent AIM at events and conferences to source potential clients; conduct market research and scouting; write proposals, negotiate terms, and manage client trust and relationships. Support donor relations and fundraising strategies to secure funding for partners; contribute to multiple partnerships and deal closures over time. Data analytics and negotiation underpin decision-making.

Business and Legal Affairs Assistant at Association of Independent Music (AIM)

June 1, 2022 - Present

Carried out research and compilation of information in aspects of music business, law and public policy, and helped write documents and articles for AIM’s members, board, and team. Worked with the head of legal affairs on projects across business affairs topics including streaming, distribution, the digital market, new tech such as Web3.0, innovations in business models, and new laws/policies affecting independent sector. Helped organize progress of legal and business affairs projects; assisted with agreements related to membership, event sponsorship, live performances, and employment/hr. Performed legal compliance and company secretarial tasks, such as maintaining internal registers and minuting meetings. Contributed ideas for AIM conferences, awards shows and events; assisted at AIM events throughout the year.

Social Media, Digital Marketing & Business Development Specialist at Music Marketing Freelance

July 1, 2021 - Present

Strategic campaign planning and brand creation for multiple brands. Liaise directly with artists to deliver creative and successful campaigns. Develop social media branding aligned with strategy; using tools like Google Analytics, SEMrush/Ahrefs for SEO, HubSpot for CRM, and Canva for design to automate, analyze and optimize campaigns across social media, email, and search, reducing manual work and improving ROI. Drive online brand awareness, engagement, and customer acquisition through strategy development, content creation, SEO/SEM management, and data analytics. Manage paid campaigns on Google and social platforms to target traffic.

Marketing Freelance / Social Media, Digital Marketing & Business Development Specialist at Freelance

July 1, 2021 - Present

Strategic campaign planning and branding for multiple brands; liaising directly with artists to deliver creative campaigns. Developed social media branding by selecting appropriate colours, voice, fonts and layouts in line with social media strategy. Used tools such as Google Analytics, SEMrush/Ahrefs, HubSpot, and Canva to automate, analyze, and optimize campaigns across social media, email, and search; improved ROI and reduced manual workloads. Responsible for driving online brand awareness, engagement and customer acquisition through strategy development, content creation, SEO/SEM management, social media, and data analytics; managed paid ads on Google and social platforms.

Marketing/A&R Associate at Because Music

September 1, 2020 - June 1, 2021

Strategic campaign planning and product creation, liaising directly with artists and artist management to deliver creative and successful campaigns. Created, implemented and monitored marketing campaigns to increase awareness, profits, and website views. Collaborated with the Digital Marketing team to deliver innovative and efficient digital advertising and social media campaigns. Involved in data streaming analytics and daily playlist trend reporting; explored data across platforms to identify new trends and data points.