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I'm Joana Santana, a product marketing manager based in Lisbon, Portugal, with over 8 years of experience managing product portfolios and driving commercial performance across retail and digital channels. I'm analytical and highly organized, and I love travel and reading. I've lived in Amsterdam and Miami and have traveled to more than 20 countries. I'm a proud mother of Francis.…

Joana Santana

Product Marketer, Growth Marketer, Marketing Strategist, +2

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I'm Joana Santana, a product marketing manager based in Lisbon, Portugal, with over 8 years of experience managing product portfolios and driving commercial performance across retail and digital channels. I'm analytical and highly organized, and I love travel and reading. I've lived in Amsterdam and Miami and have traveled to more than 20 countries. I'm a proud mother of Francis.…

Available to hire

I’m Joana Santana, a product marketing manager based in Lisbon, Portugal, with over 8 years of experience managing product portfolios and driving commercial performance across retail and digital channels. I’m analytical and highly organized, and I love travel and reading. I’ve lived in Amsterdam and Miami and have traveled to more than 20 countries. I’m a proud mother of Francis.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Product Marketing Manager at Altice Portugal

January 1, 2018 - Present

Manage and operate the books’ business unit (approximately 300 products): prepare business plans for new products; ensure product data accuracy and content consistency across retail, eCommerce, and marketplaces; monitor KPIs (sales, stocks) and present insights to the board; implement promotional plans across retail and digital platforms and track ROI and conversions; conduct keyword research and competitor analysis; analyze trends and identify sales opportunities.

Assistant Brand Manager at Altice Portugal

January 1, 2016 - January 1, 2018

Supported brand management and product marketing initiatives; contributed to cross-channel campaigns and brand strategy; assisted in portfolio development and alignment across retail and digital channels.

Strategic Consultant at Altice Portugal

January 1, 2014 - January 1, 2016

Developed strategic internal consulting projects to improve operational efficiency; defined KPIs to monitor operations and improved the performance of B2C channels; optimized and restructured processes for B2B services.