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Hi, I’m Kara McCarthy, a communications and digital content professional who builds messaging and campaigns for municipal and client-facing audiences. I lead content strategy, create engaging visuals and copy, and manage websites, newsletters, and social media with a focus on clarity and impact. With experience spanning content creation, SEO, CMS management, and cross-department collaboration, I’ve led digital communications initiatives from concept to execution, including budgeting, photography/video production, and analytics to track results and optimize campaigns.…Hi, I’m Kara McCarthy, a communications and digital content professional who builds messaging and campaigns for municipal and client-facing audiences. I lead content strategy, create engaging visuals and copy, and manage websites, newsletters, and social media with a focus on clarity and impact. With experience spanning content creation, SEO, CMS management, and cross-department collaboration, I’ve led digital communications initiatives from concept to execution, including budgeting, photography/video production, and analytics to track results and optimize campaigns.

Kara McCarthy

Content Creator, Copywriter, Marketing Strategist, +2

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Hi, I’m Kara McCarthy, a communications and digital content professional who builds messaging and campaigns for municipal and client-facing audiences. I lead content strategy, create engaging visuals and copy, and manage websites, newsletters, and social media with a focus on clarity and impact. With experience spanning content creation, SEO, CMS management, and cross-department collaboration, I’ve led digital communications initiatives from concept to execution, including budgeting, photography/video production, and analytics to track results and optimize campaigns.…Hi, I’m Kara McCarthy, a communications and digital content professional who builds messaging and campaigns for municipal and client-facing audiences. I lead content strategy, create engaging visuals and copy, and manage websites, newsletters, and social media with a focus on clarity and impact. With experience spanning content creation, SEO, CMS management, and cross-department collaboration, I’ve led digital communications initiatives from concept to execution, including budgeting, photography/video production, and analytics to track results and optimize campaigns.

Available to hire

Hi, I’m Kara McCarthy, a communications and digital content professional who builds messaging and campaigns for municipal and client-facing audiences. I lead content strategy, create engaging visuals and copy, and manage websites, newsletters, and social media with a focus on clarity and impact.

With experience spanning content creation, SEO, CMS management, and cross-department collaboration, I’ve led digital communications initiatives from concept to execution, including budgeting, photography/video production, and analytics to track results and optimize campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Communications Manager at Town of Lunenburg

January 1, 2023 - Present

Created and managed digital content across social media platforms; helped launch a new municipal website, organizing content, building in the CMS, and contributing to site layout and design; gathered, wrote, and shared information on Town activities and operations for public communications; coordinated across departments and with external vendors to keep projects on track; managed employee intranet and produced a monthly newsletter for 200+ employees; managed approximately $500K in departmental budgets related to digital platforms and vendor services; handled sensitive and confidential communications with discretion.

Content Designer / Communications Specialist at Joshua Allen Design

January 1, 2019 - January 1, 2022

Led client communications and digital content creation, including website content, graphics, photography, and short-form video; developed messaging for marketing materials and presentations; collaborated with leadership teams to turn complex information into clear, customer-facing communications; created written content for marketing materials and presentations and produced engaging visuals to support campaigns.