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I’m a strategic and creative marketing leader with a strong focus on social-first growth and building brands that actually connect with people. My experience spans social (organic and paid), performance marketing, CRM, and content—working across the full ecosystem to drive both engagement and measurable results. I’m especially passionate about social as a core growth channel, whether that’s developing content that resonates, scaling paid campaigns across platforms, or tapping into cultural moments that make brands feel relevant and human. I thrive in fast-paced environments where I can take ideas from concept to execution and continuously test, learn, and optimize. I’ve led multi-channel campaigns, built strategies that connect paid media with lifecycle and retention efforts, and used data to uncover insights that drive smarter decisions. I’m known for being both analytical and creative, as well as a strong cross-functional partner who can bring clarity and momentum to a team. At the end of the day, I love building brands people actually want to follow—and turning attention into real growth.…I’m a strategic and creative marketing leader with a strong focus on social-first growth and building brands that actually connect with people. My experience spans social (organic and paid), performance marketing, CRM, and content—working across the full ecosystem to drive both engagement and measurable results. I’m especially passionate about social as a core growth channel, whether that’s developing content that resonates, scaling paid campaigns across platforms, or tapping into cultural moments that make brands feel relevant and human. I thrive in fast-paced environments where I can take ideas from concept to execution and continuously test, learn, and optimize. I’ve led multi-channel campaigns, built strategies that connect paid media with lifecycle and retention efforts, and used data to uncover insights that drive smarter decisions. I’m known for being both analytical and creative, as well as a strong cross-functional partner who can bring clarity and momentum to a team. At the end of the day, I love building brands people actually want to follow—and turning attention into real growth.

Alyssa Hartnett

Brand Strategist, Digital Marketer, Content Strategist, +2

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I’m a strategic and creative marketing leader with a strong focus on social-first growth and building brands that actually connect with people. My experience spans social (organic and paid), performance marketing, CRM, and content—working across the full ecosystem to drive both engagement and measurable results. I’m especially passionate about social as a core growth channel, whether that’s developing content that resonates, scaling paid campaigns across platforms, or tapping into cultural moments that make brands feel relevant and human. I thrive in fast-paced environments where I can take ideas from concept to execution and continuously test, learn, and optimize. I’ve led multi-channel campaigns, built strategies that connect paid media with lifecycle and retention efforts, and used data to uncover insights that drive smarter decisions. I’m known for being both analytical and creative, as well as a strong cross-functional partner who can bring clarity and momentum to a team. At the end of the day, I love building brands people actually want to follow—and turning attention into real growth.…I’m a strategic and creative marketing leader with a strong focus on social-first growth and building brands that actually connect with people. My experience spans social (organic and paid), performance marketing, CRM, and content—working across the full ecosystem to drive both engagement and measurable results. I’m especially passionate about social as a core growth channel, whether that’s developing content that resonates, scaling paid campaigns across platforms, or tapping into cultural moments that make brands feel relevant and human. I thrive in fast-paced environments where I can take ideas from concept to execution and continuously test, learn, and optimize. I’ve led multi-channel campaigns, built strategies that connect paid media with lifecycle and retention efforts, and used data to uncover insights that drive smarter decisions. I’m known for being both analytical and creative, as well as a strong cross-functional partner who can bring clarity and momentum to a team. At the end of the day, I love building brands people actually want to follow—and turning attention into real growth.

Available to hire

I’m a strategic and creative marketing leader with a strong focus on social-first growth and building brands that actually connect with people. My experience spans social (organic and paid), performance marketing, CRM, and content—working across the full ecosystem to drive both engagement and measurable results. I’m especially passionate about social as a core growth channel, whether that’s developing content that resonates, scaling paid campaigns across platforms, or tapping into cultural moments that make brands feel relevant and human.

I thrive in fast-paced environments where I can take ideas from concept to execution and continuously test, learn, and optimize. I’ve led multi-channel campaigns, built strategies that connect paid media with lifecycle and retention efforts, and used data to uncover insights that drive smarter decisions. I’m known for being both analytical and creative, as well as a strong cross-functional partner who can bring clarity and momentum to a team. At the end of the day, I love building brands people actually want to follow—and turning attention into real growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Sr. Brand Manager, Patient Marketing at Ingrezza (Neurocrine Biosciences)

June 1, 2024 - Present

Led DTC patient marketing across branded and unbranded campaigns; translated brand strategy into hands-on execution across paid media, social, and CRM to drive awareness, engagement, and adherence. Shaped the patient digital ecosystem in partnership with omnichannel leadership, defining channel plans and messaging, and collaborating with Medical, Legal, Regulatory, and Analytics teams to ensure compliant execution and measurable impact.

Sr. Digital Marketing Manager at Ingrezza (Neurocrine Biosciences)

July 1, 2024 - June 1, 2025

Own end-to-end CRM strategy and execution for INGREZZA across DTC and HCP audiences; focus on scalable personalization, operational excellence, and measurable performance. Led CRM operations across multiple vendors, improving deployment timelines, execution quality, and cross-team coordination. Spearheaded scalable CRM content with integrated marketing automation to enable personalized journeys across digital and field channels; expanded segmentation approaches; launched SMS initiatives and care-partner engagement; improved CRM reporting and analytics for actionable insights and continuous optimization.

Marketing Manager, Oncology at Genentech, Inc. (A Member of the Roche Group)

May 1, 2022 - June 1, 2024

Led oncology marketing programs; designed and executed integrated campaigns across national and regional channels; served as regional lead for Mid-Atlantic and West regions; developed channel plans and cross-functional collaboration with medical, legal, regulatory, and agency partners.

Product Manager, Women's Health at Hologic, Inc. (formerly Gen-Probe)

October 1, 2020 - May 1, 2022

Led product marketing for Women's Health; developed go-to-market campaigns; translated clinical data into compliant messaging and marketing materials; led patient education and engagement initiatives; managed cross-functional teams and digital assets.

Associate Manager, Medical Affairs at Samorn Biosciences

April 1, 2019 - March 1, 2020

Supported medical affairs activities including publications planning and medical writing; authored, edited, and reviewed abstracts, manuscripts, clinical documentation, and marketing materials for accuracy and regulatory compliance; supported advisory boards and congresses; prepared executive summaries and presentations; contributed to corporate website and internal collaboration tools.

Sales & Marketing Medical Writing Associate at Samorn Biosciences

January 1, 2019 - April 1, 2019

Supported scientific communications, publications planning, and competitive intelligence for pharmaceutical and life sciences clients; authored abstracts, manuscripts, clinical documentation, and marketing materials ensuring accuracy, clarity, and regulatory compliance.

Associate Director, Marketing (Contract) at Directorie, LLC

January 1, 2020 - August 1, 2020

Led KOL engagement initiatives and advisory boards; executed 10 virtual advisory board meetings in six weeks, delivering critical insights to shape pre-launch messaging and materials; developed speaker training, product theater materials, and executive summaries to drive launch readiness and field effectiveness.