Managed day-to-day client communications for key accounts including 7-Eleven, Malayan Savings Bank, Metro, and Brunch Bureau; collaborated with designers and copywriters to develop cohesive and on-brand content; participated in content shoots for product mandatories, including on-camera talent when required; developed detailed content briefs and monthly content calendars aligned with campaign objectives; scheduled and published content across assigned social media accounts; prepared monthly performance reports to track engagement, reach, and content effectiveness.

Digital Marketing Assistant at 3Hundred Web Portal Services

November 1, 2024 - January 31, 2025

Developed and executed a monthly content calendar for an affiliate marketing brand, including researching relevant industry topics and creating targeted content buckets. Created engaging captions for a sports news social media account, managing daily posts to drive audience engagement. Provided actionable recommendations to enhance social media presence, such as revamping profile bios, optimising Instagram stories to complement feed posts, and improving content consistency. Successfully migrated social media scheduling from Sendible to Hootsuite, leveraging the improved interface for a more seamless and efficient scheduling process.

Marketing and E-commerce Executive at BETTR GROUP

September 1, 2021 - February 29, 2024

Managed two social media accounts for two brands, Bettr Coffee and Bettr Academy and increased overall following to 63%. Planned monthly content calendar, including research of content, planning, and execution through filming and acquiring essential visual assets and video footage. Conducted product shoots for new coffee bean releases, generating essential assets for social media content. Crafted visually appealing graphics for social media posts and facilitated video shoots for dynamic content. Proficiently edited videos using Canva, Capcut and Adobe Premiere Pro to enhance social media engagement. Meticulously crafted copy for all social media channels (Facebook, IG and Linkedin) and created monthly blog posts on the website about successful graduate stories of our Social Programme. In charge of Community Management by monitoring and responding to daily social media inquiries and actively engaged with user-generated content, reposting with company mentions. Develop social media conte